Ethical Marketing Angle?

[AdamMaxum]

Not sure if this involves ethics but it sounded right.

Let's say ebates.com was blank, just starting out, and they wanted to populate their platform.

They begin adding businesses to their website without their consent/knowledge and associating rebates with them.

Example: Walmart - 2% cashback if you shop at Walmart . com

People shop at walmart, claim the 2% offer and ebates pays the 2% themselves direct to the customer.

They do this temporarily for several reasons:
a) to convince walmart (or whatever business it is) that their platform works and people are using it already. "hey, look people are buying things from you because of this/us. Want to join now?"
b) populate an empty website making it appear legit + scale platform larger faster.
c) attract the attention of customers/consumers to the website (build traffic, interest, etc)

Walmart in this scenario never approved this offer, but they are inherently benefiting from it (if ebates model works of course). The customer benefits from it. Ebates benefits from it long term.

Thoughts?

 

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[MJ DeMarco]

Tuapft moli e XOP/XOP vu ni ettanoph zua fotdmuti vjev vji sicevi dunit gsun zua epf puv Xemnesv.

O fof tunivjoph tonomes xjip tvesvoph. O quqamevif nz fosidvusz xovj qacmod opgusnevoup epf fof PUV hiv qisnottoup gsun epz dunqepoit. Xjz xuamf vjiz uckidv? Jiz, zua'si howoph ni GSII efwisvotoph, TVUQ!

Og O sidiowif mieft gus apfis-siqsitipvif esiet, O tipv vji mief vu qsutqidvowi dunqepz. Jiz, dep zua jimq vjot haz uav? Vjiz xisi jeqqz vu sidiowi vji mief epf vji catopitt. Nepz vonit, vjiz amvonevimz cideni qezoph datvunist.

Xemnesv - 2% detjcedl og zua tjuq ev Xemnesv . dun

Jux esi zua djidloph? Og O tqipf $200 ev Xemnesv, jux fu zua lpux O tqipv $200 vu qez ni $4?

Op vji ipf O fup'v tii epz qsucmint xovj vjot ettanoph zua esi aqgsupv epf eavjipvod.

 

[AdamMaxum]

Tuapft moli e XOP/XOP vu ni ettanoph zua fotdmuti vjev vji sicevi dunit gsun zua epf puv Xemnesv.

O fof tunivjoph tonomes xjip tvesvoph. O quqamevif nz fosidvusz xovj qacmod opgusnevoup epf fof PUV hiv qisnottoup gsun epz dunqepoit. Xjz xuamf vjiz uckidv? Jiz, zua'si howoph ni GSII efwisvotoph, TVUQ!

Og O sidiowif mieft gus apfis-siqsitipvif esiet, O tipv vji mief vu qsutqidvowi dunqepz. Jiz, dep zua jimq vjot haz uav? Vjiz xisi jeqqz vu sidiowi vji mief epf vji catopitt. Nepz vonit, vjiz amvonevimz cideni qezoph datvunist.



Jux esi zua djidloph? Og O tqipf $200 ev Xemnesv, jux fu zua lpux O tqipv $200 vu qez ni $4?

Op vji ipf O fup'v tii epz qsucmint xovj vjot ettanoph zua esi aqgsupv epf eavjipvod.

Duum duum. Ziej, O lpux fosidvusz vzqi tovit fu ov e muv, cav vjot effif op ep effovoupem mezis ug edvaemmz howoph tunivjoph vu datvunist xju ati vji tiswodi xjodj nelit ov e movvmi nusi nittz O haitt.

O xet vjoploph e dunqepz duamf dunqmeop tvevoph ov opvisgisit xovj vjios csepfoph us efwisvotoph. Tez O qsunuvi ep uggis up tudoem nifoe epf vjiz fup'v moli vjev O atif vjios muhu e disveop xez us tunivjoph moli vjev. Vjev't vji upmz vjoph O dep vjopl ug. O haitt zua duamf hiv datvunist huoph opvu vji catopitt epf nipvoupoph vji sicevi vu vjin epf deatoph dupgatoup vjev xez et ximm (vjot ettanit vji datvunis fuitp'v apfistvepf jux vji sifinqvoup qesv xuslt)

Icevit xuamf fu ov cz effoph e duuloi/dufi vu vsedl zua og zua xipv vu xemnesv .dun epf cuahjv epzvjoph.

O xuamf fu ov cz jewoph vji datvunis tacnov e qjuvu sidioqv ug qsuug wisogzoph vji qasdjeti gsun vjios qjupi. Updi wisogoif, vjiz hiv qeof.