Hey everyone
Thanks for all your help recently.
I wish to put an idea out there as I working out if there anything I can do to expand or separate my current business or just let it run its course completely.
I own a local events company.
We provide audio and lighting solutions and also our most hired product - those big Light Up Letters you see.
A few years ago I attempted to separate the products by having a Light up Letter company but it didn’t work.
In today’s world, it appears this product is still very prominent in the market.
I am looking to see if it expandable in a different way or to maybe try the separation again.
Things that aren’t helping;
-Other letter companies offer additional products such as neons and floral backdrops etc - I don’t have the money to invest in further products (covid wiped income for 3 months).
- Our brand name - it is irrelevant to the product and other companies have focused on the keywords
- I don’t have any money for Ads right now
- I’ve struggled to scale it anyway despite being top of google for search term in local area
-despite having the best made product compared to the shoddy rough product competitors seem to be able to sell hires to corporate clients and we rarely get the opportunity or PR
- I’ve built the business from my sofa, I had only just started networking this year (before covid) as I had previous bad experiences where I just found most of the networking groups so strict or full of ‘up their arse’ morons that chase money and I really struggled to click, it was uncomfortable.
Things that have been positive
-building website to top of google for 2 search terms
-regular income - supports our family but that is all
-enjoyed my time bringing up kids whilst young, which was my goal
- I can do all the tech myself and photography and product builds ourselves (partner builds and sets up hires) , I do everything else
- next year is set to be most profitable yet due to picking up a corporate client for audio visual services
My ideas ....
franchise it - I don’t think our brand name will work ? It’s a difficult one as we hand build all our own products.
Expand to different areas - I have no money to pay a staff member, I can’t be everywhere and can’t pay for storage in another area
Sell the products - again, there’s only one of us building, there’s only so many you can build in a day and most people don’t want to pay the price. They would rather make them themselves hence being poor quality
I’m feeling stuck and don’t know which way to go. I’ve been in this position 2 years and just can’t seem to work out what I need or should be doing.
Or I let it run it’s course and start something new (which I have repeatedly done for 2 years, approx 35 new brands, which I closed due to various reasons, I was focused and sucked into the online social media world - I do have a knack for creating new business ideas).
Any advice or comments very much welcomed to help me from this hole.
thanks
Thanks for all your help recently.
I wish to put an idea out there as I working out if there anything I can do to expand or separate my current business or just let it run its course completely.
I own a local events company.
We provide audio and lighting solutions and also our most hired product - those big Light Up Letters you see.
A few years ago I attempted to separate the products by having a Light up Letter company but it didn’t work.
In today’s world, it appears this product is still very prominent in the market.
I am looking to see if it expandable in a different way or to maybe try the separation again.
Things that aren’t helping;
-Other letter companies offer additional products such as neons and floral backdrops etc - I don’t have the money to invest in further products (covid wiped income for 3 months).
- Our brand name - it is irrelevant to the product and other companies have focused on the keywords
- I don’t have any money for Ads right now
- I’ve struggled to scale it anyway despite being top of google for search term in local area
-despite having the best made product compared to the shoddy rough product competitors seem to be able to sell hires to corporate clients and we rarely get the opportunity or PR
- I’ve built the business from my sofa, I had only just started networking this year (before covid) as I had previous bad experiences where I just found most of the networking groups so strict or full of ‘up their arse’ morons that chase money and I really struggled to click, it was uncomfortable.
Things that have been positive
-building website to top of google for 2 search terms
-regular income - supports our family but that is all
-enjoyed my time bringing up kids whilst young, which was my goal
- I can do all the tech myself and photography and product builds ourselves (partner builds and sets up hires) , I do everything else
- next year is set to be most profitable yet due to picking up a corporate client for audio visual services
My ideas ....
franchise it - I don’t think our brand name will work ? It’s a difficult one as we hand build all our own products.
Expand to different areas - I have no money to pay a staff member, I can’t be everywhere and can’t pay for storage in another area
Sell the products - again, there’s only one of us building, there’s only so many you can build in a day and most people don’t want to pay the price. They would rather make them themselves hence being poor quality
I’m feeling stuck and don’t know which way to go. I’ve been in this position 2 years and just can’t seem to work out what I need or should be doing.
Or I let it run it’s course and start something new (which I have repeatedly done for 2 years, approx 35 new brands, which I closed due to various reasons, I was focused and sucked into the online social media world - I do have a knack for creating new business ideas).
Any advice or comments very much welcomed to help me from this hole.
thanks
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