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- Feb 18, 2014
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Hello everyone.
We have an online shop and I am thinking of setting up our facebook ads campaigns with the below structure:
Campaign 1 - General Audience
Audiences will include Lookalikes and people who are interested in our industry.
We will have 2-3 posts per week + some dark posts
The post/s that will have the lowest link click or other metric we want, we will transfer it to the next campaign.
The posts will be in this campaign for 7-10 days.
Campaign 2 - Retargeting
Audiences will include website visitors and people who engaged with the brand in the past 60 or 90 days.
We will have the best performing posts that have advanced from Campaign 1 & of course some carousels with our new collection (shoes/apparel).
Looking forward to seeing your comments on how can I improve or adjust the structure.
We have an online shop and I am thinking of setting up our facebook ads campaigns with the below structure:
Campaign 1 - General Audience
Audiences will include Lookalikes and people who are interested in our industry.
We will have 2-3 posts per week + some dark posts
The post/s that will have the lowest link click or other metric we want, we will transfer it to the next campaign.
The posts will be in this campaign for 7-10 days.
Campaign 2 - Retargeting
Audiences will include website visitors and people who engaged with the brand in the past 60 or 90 days.
We will have the best performing posts that have advanced from Campaign 1 & of course some carousels with our new collection (shoes/apparel).
Looking forward to seeing your comments on how can I improve or adjust the structure.
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