I have been running Facebook ads to an offer for cold traffic. My audience is about 450k, to be honest, I kind of screwed up my initial targeting when I first started, but I don't want to pause everything just yet.
For some reason, I'm really getting hung up on what to do with all of the data that I'm getting back with interests and demographics that are producing the best results. So here's my question.
Let's say that I find 3 interests that are converting great. Which of the following should I do?
Option 1) Take the 3 interests out of that adset and combine them into a different adset in the same campaign?
Option 2) Take the 3 interests out of that adset and build a new campaign?
Option 3) Start changing the actual live adset by fine tuning the targeting. I would think that this could be bad though because the ad will have to get approved again.
Option 4) Not do anything and let the Facebook pixel figure everything out for me?
Option 5) None of that, something else?
Thanks!
For some reason, I'm really getting hung up on what to do with all of the data that I'm getting back with interests and demographics that are producing the best results. So here's my question.
Let's say that I find 3 interests that are converting great. Which of the following should I do?
Option 1) Take the 3 interests out of that adset and combine them into a different adset in the same campaign?
Option 2) Take the 3 interests out of that adset and build a new campaign?
Option 3) Start changing the actual live adset by fine tuning the targeting. I would think that this could be bad though because the ad will have to get approved again.
Option 4) Not do anything and let the Facebook pixel figure everything out for me?
Option 5) None of that, something else?
Thanks!
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