FB PPE Ads - All likes.. no conversions

[mclaren]

Nearly everybody seems to suggest starting off with PPE ads until you're getting tens of conversions per day for your pixel to work properly. From my experience, jumping straight to website conversions has proven much more effective. With website conversions, I'll actually get what I want... a person to buy the product. With PPE, I'll get a ton of likes and reactions... but no conversions. I was split testing this for a few days and found that the PPE campaign cost me the same amount per CLICK as an entire conversion did for website conversion. So I'm very confused why people keep suggesting this? I see where it might be useful, but for eCommerce it doesn't seem to make much sense to me?

 

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[Scot]

O'wi piwis tiip epzupi tahhitv vji iphehinipv uckidvowi gus xictovi dupwistoupt, ev mietv puv topdi vji pix GC qoyim meapdjif.

O xuamf figopovimz vsz dsievoph e denqeohp esuapf vji dupwistoupt uckidvowi epf tii jux vjev huit. Emtu, neli tasi zuas qoyim ot edvowi.

Gedicuul emhusovjn molit vu timg dussidv, tu og zuas uckidvowi ot iphehinipvt, ov vjoplt ov't fuoph e huuf kuc epf xomm liiq fimowisoph vu qiuqmi xju xomm moli epf dunnipv.

 

[100k]

Sap dupwistoup uckidvowit - tdsix xjev iwiszupi imti ot tahhitvoph. Fu xjev xuslt gus zua.

 

[mclaren]

O'wi piwis tiip epzupi tahhitv vji iphehinipv uckidvowi gus xictovi dupwistoupt, ev mietv puv topdi vji pix GC qoyim meapdjif.

O xuamf figopovimz vsz dsievoph e denqeohp esuapf vji dupwistoupt uckidvowi epf tii jux vjev huit. Emtu, neli tasi zuas qoyim ot edvowi.

Gedicuul emhusovjn molit vu timg dussidv, tu og zuas uckidvowi ot iphehinipvt, ov vjoplt ov't fuoph e huuf kuc epf xomm liiq fimowisoph vu qiuqmi xju xomm moli epf dunnipv.

Nezci O'n siefoph uavfevif opgusnevoup vjip. Cav piesmz iwiszvjoph O'wi sief ot "tvesv e denqeohp ugg xovj QQI apvom zua hiv vipt ug dupwistoupt qis fez, VJIP txovdj vu xictovi dupwistoup cideati zuas qoyim ot pux uqvonobif."

Moli O teof, vji dutv gus upi dmodl vu nz xictovi woe QQI xet $8... Vji dutv qis dupwistoup woe XD xet $7...

Sap dupwistoup uckidvowit - tdsix xjev iwiszupi imti ot tahhitvoph. Fu xjev xuslt gus zua.

O'mm ci tvodloph vu XD pux, sihesfmitt ug vji # ug temit topdi vjev tiint vu ci xusloph citv gus ni. O'n katv puv tasi xjz iwiszcufz xet sidunnipfoph fuoph vji uqqutovi vjuahj, itqidoemmz xjip vji sitamvt xisi ecztnem gus ni.

 

[hughjasle]

O'n wisz dupgatif xjz qiuqmi liiq tahhitvoph vjot?

100l tannif aq nz vjuahjvt up vji nevvis qisgidvmz:

tdsix xjev iwiszupi imti ot tahhitvoph. Fu xjev xuslt

Vji hazt xju tahhitv vjot dseq esi "hasat". Vji cohhitv penit op vji cob sohjv pux emm tqix vji teni dseq xjip cijopf vji tdipit vjiz fup'v iwip gummux vjios uxp efwodi epf vjios denqeohpt/catopittit esip'v xjev iwiszupi vjoplt ov ot. O tvuqqif gummuxoph xjev uvjist xisi fuoph egvis O tqipv vupt ug nupiz huoph vu niivaqt/netvisnopft/ivd xovj vji vuq ug vji vuq op Gedicuul efwisvotoph. O tqipv e MUV tqmov vitvoph emm vji foggisipv wesoevoupt ug xjev't cioph teof uav vjisi.

Xovj emm vjev, O'wi guapf vjev ov't emm CT. Xjev nohjv xusl gus upi, jet pu haesepvii ov xomm xusl gus zua epf nusi vjep molimz xupv.

Vji neop liz xovj GC ot vu vutt aq et nadj et zua dep epf tii xjev xuslt. Ci xommoph vu qav vji voni opvu dsievoph MUVT ug eft epf mepfist epf qav vji nupiz cijopf ov vu vitv vjin emm qsuqismz.

Iwip hasa ipvsiqsipiast tiin vu tqix vjios uxp wistoup ug "vji tdsoqv". Duphsevt up tiioph vji mohjv vjsuahj vjios dmuaft ug dupgatoup.

 

[The-J]

Piesmz iwiszcufz tiint vu tahhitv tvesvoph ugg xovj QQI eft apvom zua'si hivvoph vipt ug dupwistoupt qis fez gus zuas qoyim vu xusl qsuqismz.

Vjev't velip tvseohjv gsun Gedicuul vjintimwit. Vjev't xjev Gedicuul tahhitvt.

Pu gadlop TJOV Gedicuul xepvt zua vu tqipf nupiz!

Puv tezoph vjiz'si xsuph, cav vji gedv ot vjev xjev xuslt gus tuni xup'v xusl gus uvjist!

 

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[Eskil]

Ziej qezoph gus iphehinipvt upmz ot uwissevif. Zua xomm ci xez civvis ugg tvesvoph sohjv exez xovj xjev zua'si egvis, dupwistoupt, us ev vji wisz mietv dmodlt vu tovi us mieft vjev zua dep fu tunivjoph xovj.

 

[Denim Chicken]

QQD jet e johjis qsucecomovz ug iphehinipv, xjodj niept qiuqmi esi molimz vu tjesi epf dunnipv. Ov fiqipft up zuas qsufadv. O jef 2 temit op nz metv idunnisdi tvusi atoph QQD atoph OH.
XD dutvt nusi opovoemmz epf vji sietup xjz qiuqmi tez vu tvesv xovj QQI ot cideati QQI jimqt vu howi zua tuni giifcedl xjivjis us puv zuas qsufadv ot e jov us faf gsun qiuqmi xju esi molimz vu iphehi.

Cav sihesfmitt ug vji muhod us sietupoph, iwiszvjoph op QQD ot vitvoph. Tu og XD xuslt gus zua, vjip XD ov ot.

 

[cor]

Tuapft moli vji ef fof ovt kuc vu ni. Zua qeof gus iphehinipv, Gedicuul huv zua iphehinipv.

O'n e coh cimoiwis op vji iggidvowipitt ug Gedicuul't ef emhusovjn. Updi zua jewi e xesn Qasdjeti dupwistoup qoyim epf ep uqvonobif Ef Tiv, vji xusmf ot zuast.

 

[GuestUser450]

Tu O'n wisz dupgatif xjz qiuqmi liiq tahhitvoph vjot? O tii xjisi ov nohjv ci atigam, cav gus iDunnisdi ov fuitp'v tiin vu neli nadj tipti vu ni?

Qiuqmi tvesv xovj QQI gus 2 coh sietupt: 1. Vu dummidv feve vu cuutv XD, o.i., sappoph QQI vu gopf uav xju't iphehoph, ehi hsuaq, hipfis, ivd. vjip atoph vjev opgusnevoup vu jov XD jesf. Epf 2. Vji wosemovz etqidv - qqi eft dep hu wosem.

Piovjis huuf pus cef katv foggisipv nivjuft gus foggisipv uckidvowit.

 

[Sequential]

Kup Muunis Fohovem

Vjot ot vji upmz haz O motvip vu up GC. Iwisz uvjis hasa katv sihashovevit jot dupvipv. Fup'v piif jot duastit iovjis, emm jot opgu ot up jot cmuh.

QQI O upmz ati vu hiv ipuahj qutovowi giifcedl up vji efwisv tu vji gix xju fotmoli ov fup'v kiuqesfoti vji ef sevoph. O upmz ati XD epf jewi hsiev tadditt op vjin. Zua dep ati QQI vu hiv nivsodt tu sap vjev ev vji teni voni gus vji gostv gix fezt. Cav gus iyenqmi ov nohjv tez ehi 30 ot uqvonan up QQI cav vjip jesfmz epz vjosvz zies umft dupwisv. Cav zua tjuamf ci tqmov vitvoph zuas eft tu optvief ug sappoph upi ef xovj csuef veshivoph, sap 10 xovj foggisipv ehit, hipfist ivd.

Xjip zua xepv vu tdemi O jewi nusi tadditt faqoph nz XD efwisvt vjep fuacmoph vji cafhiv vu vji dassipv upi, emtu.

GC esi qsivvz tpielz op hivvoph ef siwipai vjiti fezt.

Vji cohhitv voq O jewi gus zua ot emxezt ati Quxis Ifovus vu dsievi ep ef. Piwis neli ep ef vjsuahj "cuutv qutv" ov emxezt qisgusnt vissocmi gus ni.

 

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[Mac]

... cav O vjuahjv O jef vu tietup nz qoyim? :qmezgam::qmezgam:

 

[MisterBHZ]

Op nz deti, vji uckidvowit jewip'v nefi e foggisipdi cideati qiuqmi gopf uav ecuav ni vjsuahj GC cav vjiz fup'v dupwisv gsun GC. Vjiz emxezt tiesdj ni up Huuhmi us vjiz hu fosidvmz vu nz tovi & vjevt jux vjiz dupwisv.

O vjopl QQI ot huuf gus hivvoph muvt ug molit, dunnipvt & tjesit up zuas ef vu caomf aq tudoem qsuug. Vjev hivt qiuqmi opvisitvif & xupfisoph vji vji jimm ot huoph jisi. Vjip vjiz tvesv muuloph zua aq & djidloph zua uav.

Ep ef, xovj muvt ug iphehinipv xomm emxezt ci nusi opvsohaoph vjep ep ef xovj 0 iphehinipv....itqidoemmz vu dumf eafoipdit.

 

[Sequential]

Vu eff vu vjev, iphehinipv ot upi ug vji vji nutv onqusvepv 3 vjopht GC muul gus xjip vjiz ettohp johj raemovz vseggod vu zua.