Hi all,
In the last year we launched our first product and business called According to Aegle (According to Aegle). We sell a skincream that combines retinol and niacinamide, products that are often sold seperately and for a rediculous price tag. We genuinely believe our product is of a very high quality but I'm feeling a bit lost as to the next step in growing the business. So far we've received a lot of positive feedback from friends and family who have been open minded to try it - to the point where we've had friends of friends asking about it and wanting to buy it. We've harassed pretty much everyone on our contact lists to support us and have now got about 28 x 5 star reviews on our website.
We've tried selling at a local market with little success, but it was probably the wrong type of market for the product. We're setting up shop in a market more suitable for our product soon. We've also tried putting letters in letterboxes in our neighbourhood, we're doing our first stint at door-to-door sales this weekend, and we've tried instagram outreach with some limited success. One influencer agreed to post about our product if we send it to her. We put a small amount of money into boosting a post on IG, but we aren't good at content creation, and our IG presence needs work. So it didn't really reap any results. When we're competing with L'Oreal, and all we've got is 3 dudes with a camera, it can be difficult making engaging content or making our brand look legitimate.
Generally, tall poppy syndrome has hit us hard here in Australia, and many girls are extremely reluctant to try something new when it comes to their skincare. They only trust big brands and there is a lot of skepticism.
In short, we've tried a lot of different things when it comes to selling our product. Meanwhile, my IG feed is littered with guys saying they quit their 9-5 within 5 months of doing day trading, Andrew Tate type get rich easy ads, people selling their e-com drop-shipping course, ect. One thing that I thought is that even if those businesses are scammy, they at least know how to sell a lot better than us. What else can we do to start making genuine, online sales? To start growing our business faster so we don't spend hours at a market to make 2 sales, or knocking on peoples doors? I know eating shit is a part of the journey, but I feel like there are some knowledge gaps, and things we could be doing better.
Any advice is greatly appreciated.
In the last year we launched our first product and business called According to Aegle (According to Aegle). We sell a skincream that combines retinol and niacinamide, products that are often sold seperately and for a rediculous price tag. We genuinely believe our product is of a very high quality but I'm feeling a bit lost as to the next step in growing the business. So far we've received a lot of positive feedback from friends and family who have been open minded to try it - to the point where we've had friends of friends asking about it and wanting to buy it. We've harassed pretty much everyone on our contact lists to support us and have now got about 28 x 5 star reviews on our website.
We've tried selling at a local market with little success, but it was probably the wrong type of market for the product. We're setting up shop in a market more suitable for our product soon. We've also tried putting letters in letterboxes in our neighbourhood, we're doing our first stint at door-to-door sales this weekend, and we've tried instagram outreach with some limited success. One influencer agreed to post about our product if we send it to her. We put a small amount of money into boosting a post on IG, but we aren't good at content creation, and our IG presence needs work. So it didn't really reap any results. When we're competing with L'Oreal, and all we've got is 3 dudes with a camera, it can be difficult making engaging content or making our brand look legitimate.
Generally, tall poppy syndrome has hit us hard here in Australia, and many girls are extremely reluctant to try something new when it comes to their skincare. They only trust big brands and there is a lot of skepticism.
In short, we've tried a lot of different things when it comes to selling our product. Meanwhile, my IG feed is littered with guys saying they quit their 9-5 within 5 months of doing day trading, Andrew Tate type get rich easy ads, people selling their e-com drop-shipping course, ect. One thing that I thought is that even if those businesses are scammy, they at least know how to sell a lot better than us. What else can we do to start making genuine, online sales? To start growing our business faster so we don't spend hours at a market to make 2 sales, or knocking on peoples doors? I know eating shit is a part of the journey, but I feel like there are some knowledge gaps, and things we could be doing better.
Any advice is greatly appreciated.
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