Andy Black
Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
Quick background:
What happened:
Screenshot of analytics:
Why create this thread?
My goals on Twitter:
My profile page currently:
- I've been on Twitter since 2011 but barely used it. When I did log in it was to half-heartedly post a quote I liked and it was invariably to tumbleweeds.
- Twitter recently acquired Revue as @MTF mentioned here (thanks @MTF).
- I like paid email newsletters as a business model so logged into Twitter to see what they'd done.
- I had 181 tweets, 196 followers, and no interaction with anyone on the platform. (Vanity metrics but interesting to note.)
What happened:
- I saw an interesting Tweet in my feed so replied to it.
- One guy I was chatting with was an interesting founder with 12k followers, a podcast, and a couple of books. It was interesting/fun chatting to him and some of the people engaging in his thread.
- 5 days and 170 Tweets later I've come up for air and think I "get" Twitter now. It seems just like this forum and any other community - good things start to happen if you focus on making friends, helping people, and building relationships.
- It's been fun, but unsustainable!
Screenshot of analytics:
- I've never looked at this before and don't really know what to make of it yet.
Why create this thread?
- I can see me on Twitter for at least a few more weeks/months.
- We're in lockdown, kids are home schooling, and I don't get much time to work on my business during the day. I can snatch a cup of tea in the kitchen and easily check Twitter though. Twitter lends itself to short, sharp responses and dipping in and out (although I've got to be careful not to get sucked into the phone!). It's become too hard to record and edit videos when I now have to do client work and calls in the evening. Plans for video marketing will have to be shelved for a while.
- It seems Twitter could suit me anyway as I'm fond of quotes and short replies.
- I always document as I go along, and prefer doing it so others can follow and give input. No, it's not to get folks to follow me but if you want to then the link is in my signature (what a shame I have to say that).
My goals on Twitter:
- Figure Twitter out (I have marketing clients so it's handy for me to have done things when talking to them about it).
- Figure out how Twitter is using Revue newsletters (maybe by growing a Revue newsletter and monetising it?).
- Build relationships with super interesting people doing super interesting things.
- Build an audience/community/following that leads to more inbound business for my consulting, courses/membership, and current paid email newsletter.
- Create repeatable processes for others to follow (my team, people in here, etc).
My profile page currently:
- I noticed I was in conversation with a lot of technical startup founders, more so than marketers (thank goodness). I've lead with that in my bio.
- I setup a Linktr.ee just to list the Twitter threads I'm creating. Obviously the priority is to get people onto an email list in case I'm "deplatformed" for whatever reason. (That's the "C" out of CENTS.)
- This is the linktr.ee.
- Here's the pinned thread you see in the screenshot.
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