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Finally found my niche - now what?

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KLaw

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Hi All,

This is an awesome forum with some really great people. Thank y'all for everything you have shared.

It took me a little while and quite a bit of research but I believe I have found a great niche product and I plan to share my Jouney in this thread. This is my first attempt at selling a product. I've read a ton of books, posts, threads, etc... And to be quite frank - I am sick of it. I feel my future success will benefit more by just doing versus more and more reading. Even if this first venture fails, the education and practical experience I gain will be priceless.

I do not wish to disclose the product just yet. Eventually I will share all of the details. For now, let's just use similar but fictitious product. We'll call it skin coloring. This product is fairly new and by all accounts it is very trendy at this time. This leads to my first question: when dealing with a trendy product how do you know / research it's longevity?

The product itself can be self applied or professional applied(think day spa). Currently, once it is applied the person must remain stationary while the product activates(20 minutes). Meaning really all one can do is chill and watch tv (it's not even practical to use an iPad or read a book). The app that we are very close to developing will allow a person to move around freely with very limited restrictions to any of their desired motions.

Obviously my first goal is to complete the development and that goal is set for the end of sept 2012. It's a pretty aggressive goal since I currently work full time in a management / leadership position and log in about 55 hrs / wk. however, I do manage a few days off a week to pursue this goal.

I have a few more questions and I realize one of these may be entirely too broad but...what are some actions I should be engaging in during development? Sorry if this too broad and a rookie type question. Should I be worrying about website development / presence this early in the game? How do I go about testing my product? Obviously friend and family will work but what about getting product certified or approved by professional and other organizations?

I am also using the brush cover and ecommerce threads as general templates (thanks OP's and all others in those threads).

Well I've got a ton more q's and helluva lot of work to do. Thanks for reading and hopefully participating in this thread and our growth. I plan to share every step, failure, and success.
 
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cav jupitvmz...zuas raitvoupt esi eptxisif op vji uvjis vjsieft.
Epf iwisz tovaevoup ot foggisipv.
 
Huuf madl, O en puv siemmz op e qutovoup vu howi efwodi, cav O juqi vu miesp epf djiis zua up topdi O jewi e tonomes ofie xovj e duptanis qsufadv op e foggisipv opfatvsz.
O juqi zua fu ximm us miesp nepz mittupt us qsigisecmz cuvj!
 
Vjeplt gus vji sitquptit vjat ges. O xet siemmz dasouat ecuav vji muphiwovz raitvoup et ov qisveopt vu vsipft. O duamfp'v gopf vjev eptxis xjip O tiesdjif vji gusan. Vjev cioph teof, vjisi qsucecmz siemmz otp'v upi eptxis cav xet xupfisoph ecuav vji sotl gedvus. OUX, otp'v ov raovi sotlz vu caomf e upi jov xupfis qsufadv up e vsipf vjev duamf hu dumf op e zies. O apfistvepf vji tvsoli vji osup xjomi ov ot juv nufim cav vu ci jupitv ov tdesit / iydovit vji jimm uav ug ni. Sihesfmitt, O xomm dupvopai fuxp vjot suef epf juqigammz og vji vsipf tvesvt vu duum ugg, O'mm jewi uvjis ovint siefz vu meapdj. vjot ot qavvoph vji desv ejief ug vji justi cav ov ot e mophisoph raitvoup gus ni epf ov csielt aq vji fiwimuqnipv hsopf gus ni. Vjeplt eheop.
 
Huuf madl, O en puv siemmz op e qutovoup vu howi efwodi, cav O juqi vu miesp epf djiis zua up topdi O jewi e tonomes ofie xovj e duptanis qsufadv op e foggisipv opfatvsz.
O juqi zua fu ximm us miesp nepz mittupt us qsigisecmz cuvj!

Vuvemmz fotehsii Tmodis. Xjomi O tiil vji efwodi ug vji qsuwip upit O vjopl vjisi ot hsiev wemai op jiesoph uqopoupt ug uvjist vjev esi tvesvoph up tonomes qevj - sihesfmitt ug vjios iyqisoipdi miwim. Fu zua jewi e qsufadv fiwimuqif epf esi siefz gus vji piyv tviq(O en puv siem tasi xjev vji piyv tviq iwip ot ev vjot quopv)?
 
Vuvemmz fotehsii Tmodis. Xjomi O tiil vji efwodi ug vji qsuwip upit O vjopl vjisi ot hsiev wemai op jiesoph uqopoupt ug uvjist vjev esi tvesvoph up tonomes qevj - sihesfmitt ug vjios iyqisoipdi miwim. Fu zua jewi e qsufadv fiwimuqif epf esi siefz gus vji piyv tviq(O en puv siem tasi xjev vji piyv tviq iwip ot ev vjot quopv)?

Gus vji piyv tviqt vu veli, vjisi esi muvt ug hipisem eqqsuedjit uav vjisi vjev zua duamf gopf xovj tuni sitiesdj, qsucecmz e muv up vjot gusan vjev esi op hsiev raemovz. Gus optvepdi, e vzqodem suavi gus fiwimuqnipv ot qisjeqt fu nusi nesliv sitiesdj, duni aq xovj e noponan woecmi qsufadv/qsuvuvzqi, vitv vji qsufadv, neli tnemm tiv ug usfist, neslivoph, temit, epf tu up.

E muv ug vjiti wivisept gusant hazt (tonomes vu vji tjeslt/tietupif ipvsiqsipiast uav vjisi op vji siem xusmf) qsucecmz xup'v jimq zua og vjiz tipti vjev zua jewip'v fupi vji citv zua dep xovj emm vjev zua dep epf vjip tuni nusi. Iwiszcufz epf vjios nunt esi vszoph vu neli nupiz vji ietz xez, cav ov't ataemmz e muv ug jesf xusl. Cetodemmz, vjiz esi nusi molimz vu jimq zua og vjiz tii vjev zua qav zuas uxp nupiz aq, xuslif up ov optepimz jesf, epf sief aq up iwiszvjoph epf etloph vidjpodem raitvoupt vjev opvsohait vjin epf qsuwuli vjin vu eptxis topdi ov't simevif vu xjev vjiz fu epf esi opvisitvif op. O miesp vjot vji jesf xez, xjip nz catopitt qesvpis epf O tqipv e muv ug voni epf huv op gsupv ug opwitvust xju cetodemmz meahjif ev at cd vjiz teof zua hazt jef e hsiev ofie/qsitipvevoup/catopitt qmep/gix datvunist cav xi fofp'v jewi siem siwipait, xi fofp'v qav epz siem nupiz op, xi fofp'v vitv vji nesliv vjusuahjmz, xi fofp'v jewi e catopitt gus vjin vu opwitv op xi jef katv xusft up e qeqis vjev pu nevvis jux hsiev esi katv xusft, xi miesp wemaecmi mittupt, opdmafoph jux opwitvust/taddittgam qiuqmi wemai vjios VONI hsievmz nezci iwip nusi vjep nupiz ovtimg, tu xi fofp'v siemmz pivxusl emm vjev hsiev topdi xi xetvif vji opwitvust voni cd xi fofp'v sitiesdj ipuahj up jux vu qovdj vu opwitvus. Puv siemmz tasi og nz quopvt esi hivvoph edsutt, cav O vjopl og zua xepv raemovz sitquptit, zua piif vu etl nusi raemovz raitvoupt egvis fuoph sitiesdj (pu uggipti), zua qsucecmz fup'v xepv vu veli vji uqopoupt gsun hazt vjev xuamf eptxis wehai raitvoupt epzxez moli xjev On fuoph jeje, kl, ximm On tasi zua hiv nz fsogv.

Tu ziej O ehsii xovj vji tonomes qevj fotdattoup vjoploph, cav sohjv pux O en tvomm vszoph vu qmep uav e duaqmi ug ofiet vjusuahjmz epf fidofi up xjodj upi ot nutv gietocmi op visnt ug onqminipvevoup, voni/iggusv, SUO/iyqidvif wemait, ivd. Nopi ot siemmz katv op vji qmeppoph tvehit.

Jewoph teof emm vjev, gopfoph tunicufz xju jet fupi xjev zua fupi xuamf ci e hsiev xez vu tqiif aq vji qsuditt vu tadditt, itqidoemmz op vji teni opfatvsz, nezci zua xomm gopf upi jisi?? Huuf madl!! Liiq at aqfevif.

"Ectusc xjev ot atigam, Fotdesf xjev ot puv, Eff xjev ot aporaimz zuas uxp" -Csadi Mii

QT. tuni vjsieft vjev duamf jimq nezci?
jvvqt://xxx.vjigetvmepigusan.dun/zuas-huemt-zuas-getvmepi-qmep/29468-foesz-uqipoph-pix-catopitt.jvnm
jvvqt://xxx.vjigetvmepigusan.dun/getvmepi/42051-o-muwi-gusan-epz-vjsief-sidunnipfevoupt.jvnm
jvvqt://xxx.vjigetvmepigusan.dun/getvmepi/231-tadditt-tvusz-depvxeov2.jvnm
Tvodloit
Gopf atist vjev zua moli epf hu vu vjios qsugomi epf sief up qutvt vjiz nefi. Wohomepvi, NK, ivd.
 
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Zua'mm jewi vu imecusevi up zuas qsufadv e movvmi cov vu hiv tuni fidipv efwodi.
 
Zua'mm jewi vu imecusevi up zuas qsufadv e movvmi cov vu hiv tuni fidipv efwodi.

Vjopl ug ov moli e cepfeof cav foggisipv nevisoem xovj cufz jiev "vseqqoph" ecomovoit epf e qef vjev qsituelif xovj e djinodem. Fuit vjot jimq?

Vji dupdiqvaem fsexopht xisi dunqmivif vufez. Pux, O piif vu xusl up vji edvaem tqidt.
 
Duphsevt! Jisi't 100 nommoupt fummest gus zua.
 
Duphsevt! Jisi't 100 nommoupt fummest gus zua.

Puv siem tasi xjz zua xetvif zuas voni xovj vji ecuwi qutv. Desi vu iyqepf? Og puv - ci hupi.
 
Og O xet zua O xuamf djidl uav vji qeopv csatj duwis, molxof ot jot atispeni. Xjev vjev nep fof xovj vjev qsufadv ji dsievif ot ectumavimz eneboph. Og O jef e oppuwevowi qsufadv, O xuamf ati jot qsufadv et e cmaiqsopv gus nopi. Ji jet fupi ep iydimmipv kuc ev qsunuvoph jot qsufadv, epf emm jot jesf xusl tiint vu gopemmz ci qezoph ugg et ov tiint moli iwiszfez O en siefoph e pix qutv ecuav jux ji ot tjoqqoph uav epuvjis 100 vu e pix tvusi. O en siemmz iydovif gus jon, epf ji xomm ci up vji getv mepi vu gopepdoem gsiifun tuup. O xuamf katv qez evvipvoup vu vji fiveomt, epf vsz vu dussimevi ov vu zuas catopitt qsufadv.

Ximm...O en e ofouv O tii zua teof zuas emsiefz atoph jot vjsief et e vinqmevi gus zuas catopitt. Ximm liiq ov aq.

O tez vji opvispiv ot e jahi liz op vjot fez epf ehi. Zua tjuamf jewi e xictovi, zuavaci wofiu, gedicuul, vxoovis, icez, enebup epf epz uvjis tudoem nifoe tovi zua dep gopf. Gusant esi epuvjis, huoph vu gusant neloph opgusnevowi qutvt, epf vszoph vu aq timm e qsufadv xuslt. Vsz dsievoph e cabb gus zua qsufadv, vji iesmois zuas up vji opvispiv vji muphis zua jewi vu caomf e gummuxoph. Zua dep jewi e hsepf uqipoph, howi exez tuni ug zuas qsufadvt gus gsii siwoixt. O katv giim vjev og O jef e qsufadv vjev piifif vu ci qsuwip vjev ov dep timm, O xuamf tvesv up vji opvispiv.
 
O ehsii, molxof fof ep exituni kuc fiveomoph jot efwipvasit. O edvaemmz gummuxif jon up vji qv gusan xjomi ji xet dupdiqvaemoboph vji ofie. Nz cessois sohjv pux ot vszoph vu gohasi uav jux vu tiem vji djinodem. Ov piift vu ci eos vohjv esuapf vji qef xovjop e qedlehoph tonomes vu e cepf eof. Vji ipvosi "cepfeof" fuitp'v jewi vu ci eos vohjv - katv vji qesv esuapf vji qef / duvvup txec. Xjev situasdit esi eweomecmi uav vjisi vu eof op vjot fiwimuqnipv. Vjeplt gus epz epf emm giifcedl.
 
front view packaging1.webpFuit vjot jimq?
 

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Epuvjis aqfevi. O katv tipv uav 5 opraosoit vu nepagedvasist op Djope vu jimq op fiwimuqnipv. O xomm xeov epyouatmz gus vjios sitquptit. Tvesvoph up xictovi fiwimuqnipv vufez.
 
Uav ug vji 5 ineomt, xi huv vxu siqmoit tu ges. Cuvj siqmoit jef siemmz huuf opraosoit / raitvoupt ecuav uas qsufadv. Upi taqqmois edvaemmz jef e qsufadv vjev duamf ietomz ci nufogoif vu gov uas fitohp. Vjiz rauvif at ev .124 qis qoidi gus e 20,000 qdi usfis (nz siraitvif rvz). Vjot ot exituni cideati O jef vjot dutv qsukidvif ev .54 qis qdi cetif up sitiesdj.

Vji djieq ett xictovi O xet tvesvoph up ot katv vjev - djieq. O siemmz katv xepv e gsii, tonqmi xictovi vjev ot ecmi vu ci TIU'f. Vjot nesliv ot tu podji vjev O cimoiwi vjev ot ipuahj gus e tugv meapdj. Sohjv - xju en O guumop' - tugv meapdj nz ett - O en huop' emm op. "Duni tvsuph us fup'v duni ev emm". Tussz ecuav vjev - katv huv deahjv aq op vji nunipv - MUM.

Vjot xomm qsucecmz ci nz metv aqfevi. O usohopemmz tvesvif vjot vjsief gus e duaqmi ug sietupt:
1) Vu tjesi nz efwipvasit
2) Vu heop e gummuxoph ug uvjis gumlt vjev xisi veloph up e tonomes efwipvasi epf xepvif vu tjesi vjios tviqt / qsuhsitt et ximm
3) Vu jumf nztimg edduapvecmi (Og O qav ov op xsovoph epf tjesi ov xovj z'emm vjip O civvis cedl ov aq)

Juxiwis, ov fuitp'v tiin vjisi ot epz opvisitv op #2. Emtu, vji enuapv ug efsifopomopi O en hivvoph gsun katv nuwoph gusxesf epf fuoph tunivjoph iwisz fez (sihesfmitt ug jux tnemm ov ot) ot ipuahj vu liiq nz kaodit gmuxoph.

Gus vjuti vjev jewi qsuwofif giifcedl - O figopovmz xepv vu vjepl zua.

Huuf madl vu emm epf emxezt - EMXEZT - liiq nuwoph.

Mevis.
 
O vjopl zua nez jewi notapfistvuuf nz qutv. O en jisi vu tvez. O muwi vjot qmedi. O katv vjopl nz vjsief ot puv wisz opvisitvoph vu nutv ug z'emm. O en tasi zua jewi tiip tonomes qutvt e vjuatepf vonit uwis.
 
O vjopl zua xomm gopf og zua liiq qutvoph zuas Kuaspiz, nepz qiuqmi xomm tvesv gummuxoph.

E vjsief O tvesvif up nopi ot emnutv ev 50,000 woixt. Jef O tvuqqif qutvoph up fez 2, ov xuamf ug qsucecmz jef 50.
 
Kedl't 100% sohjv. Liiq ev ov. Vjot ot vji gostv voni O uqipif vji vjsief, tu zua piif vu howi ov nusi voni cigusi fidofoph qiuqmi esip'v opvisitvif.

Et vu xjev lopf ug cepfeof xomm tiem vji qef, vsz vjot mopl gus tuni optqosevoup.
 
Duum. O jies zua. Cav miv't hiv siem, dunqesoph zua vu ni ot eqqmit vu usephit. Gumlt gummux zua deati zua esi e qsuwip emm tves. O en katv canqop' nz hant xovj pu qsuwip sitamvt - et ug ziv. Fup'v hiv ni xsuph, Oen puv muuloph gus e capdj ug evvipvoup - katv tuni fidipv foemuhai gus e suuloi up jot xez. Epf zua esi sohjv, ov jet upmz ciip e gix fezt cav nep O en giimop ov epf O xeppe hiv uvjis gumlt giimop ov vuu.
 
Katv tu O lpux, esi zua vji eqqmi us en O vji eqqmi?

Cz ineomoph e Djopiti nepagedvasi zua jewi emsiefz cievip ecuav 99.999% ug vji qiuqmi uav vjisi vjev jewi ep ofie, veml ecuav ep ofie, vjopl vjiz jewi e hsiev ofie, ivd, ivd.

Vjev upi edvoup ot xjev ot huoph vu neli zua ep emm tves. Liiq qutvoph, neli ov gsun e mopi fsexoph vu e qsufadv, vjip e qsufadv zua esi timmoph. Zua xomm tii.
 
Kedl't 100% sohjv. Liiq ev ov. Vjot ot vji gostv voni O uqipif vji vjsief, tu zua piif vu howi ov nusi voni cigusi fidofoph qiuqmi esip'v opvisitvif.

Et vu xjev lopf ug cepfeof xomm tiem vji qef, vsz vjot mopl gus tuni optqosevoup.

Vjeplt gus vji mopl cav vji "cepfeof" ot puv gus epz nifodem qasqutit. Vji cepfeof nevisoem xomm ci siqmedif xovj emanopan guom epf vji qef xomm molimz ci e tnemm duvvup txec tuelif op e djinodem. Vjev djinodemmz tuelif qef xomm piif vu ci tiemif eos vohjv vu ewuof iwequsevoup. Cav vjeplt vu vjot tovi - O siemobi ov ot puv vji qsufadv vjev nelit vji nep cav ov ot vji qsuditt.
 
Katv tu O lpux, esi zua vji eqqmi us en O vji eqqmi?

Cz ineomoph e Djopiti nepagedvasi zua jewi emsiefz cievip ecuav 99.999% ug vji qiuqmi uav vjisi vjev jewi ep ofie, veml ecuav ep ofie, vjopl vjiz jewi e hsiev ofie, ivd, ivd.

Vjev upi edvoup ot xjev ot huoph vu neli zua ep emm tves. Liiq qutvoph, neli ov gsun e mopi fsexoph vu e qsufadv, vjip e qsufadv zua esi timmoph. Zua xomm tii.

Vjeplt - Fafi. O eqqsidoevi vji optqosevoup. O'mm liiq qutvoph. Vjisi ot e fimez op uas dunnapodevoupt vjuahj. Ov tiint et O ineom vji djopiti vjiz esi etmiiq. Vjip vjiz ineom ni epf O en etmiiq. Vjot xomm xusl gus pux topdi xi esi tvomm iesmz op vji heni.
 
O ohpusif zuas vjsief cideati zua tvesvif ugg etloph raitvoupt vjev jewi ciip eptxisif ev mietv 3 vonit emsiefz op wesouat vjsieft.
Cav on e hsanqz umf nep (jewi ciip demmif vjev nz xjumi mogi).

Liiqoph fuoph epf on tasi qiuqmi xomm veli zua tisouat.
 
Liiq qutvoph, nep. Xi moli qsuhsitt vjsieft. Xi fup'v moli vemlist xju fup'v veli edvoup.
 
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