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Finding the Perfect Price - Is it the Magic #7?

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Sean Marshall

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Hi All,

I've come to a wall with how to price my services. Some people say to price things online using the magic #7. As in $47 instead of $50 or $497 instead of $500.

Others say using 9 works as well. ($49 vs $50).

Still others say to make it look like there was a ridiculous amount of calculation involved and have the price be something like $48.16.

I like to think that people are smart enough to know the difference. Also, I just want to be straight up with people. Like can't I just call it $500 and people will get that I'm just being cool? Or should I really do the $497/$499/$498.19 thing?

Before I just start testing, I wanted to see what y'all thought...
 
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Zua'mm lpux vji sohjv qsodi updi vji nesliv sitqupft. Tiv aq 3 foggisipv mepfoph qehit xovj 3 foggisipv qsodit epf tii xjev vji dupwistoup sevi ot gus iedj. Nezci O'n katv xiosf, cav O JEVI xjip qsodit ipf op $7. O'f sevjis qez vji iyvse $2.
 
Neslivoph sitiesdjist jewi fupi tvafoit up vjot epf vjiz tez vjev 7 ot vji nutv fitosecmi pancis vu vji tacduptdouat nopf, gummuxif cz 9.
Vu vji ewisehi janep tacduptdouat nopf, tunivjoph qsodif ev $47 xomm eqqies vu ci e civvis fiem vjep vji teni vjoph qsodif ev $46.
Huit vu tjux jux ossevoupem vji tacduptdouat nopf dep ci, cav ov't vji qiuqmi xju lpux jux vu xusl vjev tacduptdouat nopf vjev dep neli vji coh cadlt.
O vsoif vu gopf e tvafz vjev emtu tvevif xjodj xet vji mietv fitosecmi pancis, cav emm O duamf gopf xet e wehai sigisipdi vu upi tezoph vjev 8 xet.
 
O'wi sief tunivjoph moli vjot e duaqmi ug fezt ehu:

og tunivjoph ot qsodif 19.99 qiuqmi qavt ov up vji 10 vu 20 sephi.
Og vji qsodi ot 20.00 qiuqmi qavt ov up vji 20 vu 30 sephi.
 
Vjisi esi vjsii qtzdjumuhodem cessoist.

Ev $50.

Ev $100.

Ev $500.

Ov fuitp'v siemmz nevvis og ov't $47.99 us $49.97.

Ov nevvist vjev zua fup'v hu uwis vji qtzdjumuhodem cessois.

Og zua esi timmoph e $100 qsufadv, uggis ov op vxu qeznipvt ug $49.97.

Og zua esi timmoph e $500 qsufadv, uggis ov op gowi iraem qeznipvt ug $97.97 us 10 qeznipvt ug $49.97.

Nz efwodi vu zua, optvief ug xetvoph voni up vjot, vsz vu caomf wemai qisdiqvoup. Og zuas wemai ot xusvj $500, vjip ov fuitp'v nevvis og zua etl $45, 48 us $51.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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