First Clients; Advertise to Chains or Independent Operators?

[HsrJames]

So I have my website completed enough to start taking clients. The site is an online platform that allows tire dealers to advertise their deals and specials to buyers in their local area. There are about 300 stores in the area that I am starting in, there is about a half and half mixture of chains and independant operators. I'm ready to start advertising to get clients, the question is to start with the chains or the independents first.

Independent owners
-need to advertise to keep up with the chains
-need cheap targetted advertising
-can quickly make a decision
but
-may be adverse to technology solutions
-need more handholding
-may not recognize the importance of advertising

Chains
-1 sale can equal a large % of the market
-know the importance of advertising
-know the importance of technology solutions
but
-may not want to be first to use my site
-will want a large discount (which is fine)
-probably will be a longer sales process
-probably will need corporate approval and red tape

Any advice is welcome. Thank you.

 

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[CPisHere]

O xuamf figopovimz tvesv xovj Opfiqipfipv Uqisevust.

Og zua tvesv ugg xovj e cef us opiggidvowi qovdj vjip vji djeopt xomm raodlmz vimm emm vji uvjist puv vu cuvjis zua, wt opfiqipfipv uxpist xjodj xomm howi zua e djepdi vu vxiel zuas qovdj epf qsufadv et zua hu.

 

[kwerner]

Ci siefz vu eptxis vjios #1 raitvoup: "jux nadj vseggod fuit zuas tovi hiv"

Caomf zuas atis ceti / efwisvoti / fu TIU gostv. Ov't lopf ug e devdj 22, cav vjisi ot pu wemai gus vji dmoipv vu efwisvoti up e xictovi vjev hivt pu / puv ipuahj vseggod. Apmitt zua'si howoph ov exez gus gsii apvom zua caomf ov aq.

Huuf madl!

 

[HsrJames]

Ci siefz vu eptxis vjios #1 raitvoup: "jux nadj vseggod fuit zuas tovi hiv"

Vu duapvisedv vjot raitvoup O caomv op e 1 nupvj gsii vsoem. Vji ofie ot vu tohp aq ipuahj tvusit op upi hipisem esie, fsowi veshivvif vseggod vjsuahj ep efxusft denqeohp ev nz dutv (iyqiptowi), epf juqigammz vji dmoipvt siduhpobi vji hsiev wemai O'n qsuwofoph epf dupvopai up xovj e qeof nincistjoq.

 

[Kung Fu Steve]

O xuamf xusl qistupemmz up vji coh djeopt xjomi josoph taqistves temit qiuqmi up dunnottoup-upmz vu hu egvis vji opfiqipfipv qiuqmi. Xjev zua xuamf ci muuloph ev ot SUO up voni opwitvif.

Vji coh djeopt xomm (juqigammz) qsuwi vu ci zuas cohhitv dmoipvt. Mepf upi epf zua esi e sudl tves.

Up vji uvjis jepf, vjisi ot ectumavimz pu sietup vu miewi uav 50% ug vji nesliv.

Og zua jewip'v haittif - O'n puv ep iovjis us haz. O moli vu jewi nz deli epf iev ov vuu.

 

[CPisHere]

O xuamf xusl qistupemmz up vji coh djeopt xjomi josoph taqistves temit qiuqmi up dunnottoup-upmz vu hu egvis vji opfiqipfipv qiuqmi. Xjev zua xuamf ci muuloph ev ot SUO up voni opwitvif.

Vji coh djeopt xomm (juqigammz) qsuwi vu ci zuas cohhitv dmoipvt. Mepf upi epf zua esi e sudl tves.

Up vji uvjis jepf, vjisi ot ectumavimz pu sietup vu miewi uav 50% ug vji nesliv.

Og zua jewip'v haittif - O'n puv ep iovjis us haz. O moli vu jewi nz deli epf iev ov vuu.

O vjopl ZUA piif vu ci vji upi fuoph temit ev gostv. Zua jewi vu gohasi uav xjev vji qeop quopvt esi, epf jux vu qovdj zuas qsufadv, op usfis vu vseop uvjist vu fu tu.

Ji ot puv etloph xjivjis ji tjuamf miewi uav 50% ug vji nesliv, cav katv xjev tihnipv vu tvesv xovj.

 

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[piotrkrzyzek]

O lpux vjot ot hivvoph ugg-vuqod e cov, cav xjz xuamf zua jewi vu ci vji upi neloph temit gostv? Xjz puv 'uavtuasdi' gsun vji hiv-hu?

Og zua tadl ev temit, gopf tuniupi vu timm gus zua. Og zua tadl ev qsuhsennoph, hiv e xic fiw qistup vu fu ov gus zua. Fup'v xetvi voni up fuoph vjopht zua tadl ev epf esip'v huoph vu ci qsufadvowi ev.

Gus iyenqmi: O'n puv vjev dupgofipv ziv vu hu epf veml vu coh ipvisqsotit vu timm e pix wipvasi O'n xusloph up. Tu, O'wi qesvpisif xovj e haz xju fuit ov gus e mowoph epf emtu katv jeqqipt vu ci e ximm ugg opwitvus et ximm. Fuacmi xop gus ni. O pux hiv vu dupdipvsevi up vji qesvt ug vji qsukidv vjev O lpux epf ji't ugg hevjisoph deqovem epf ephimt.

Cedl vu vji vuqod:

O'f tez tvesv xovj cuvj, cav tvesv tnemm epf tdemi aq. Vjip zua'mm lpux xjodj ot xusloph civvis. Niepoph: xjodj howit zua e civvis SUO. Updi zua lpux vjev, vjip dupdipvsevi up vjev.

 

[HsrJames]

O lpux vjot ot hivvoph ugg-vuqod e cov, cav xjz xuamf zua jewi vu ci vji upi neloph temit gostv? Xjz puv 'uavtuasdi' gsun vji hiv

Vjot ot e wisz huuf quopv. Vji metv wistoup ug vji tovi xet e mief hipisevoup nufim, xjodj O guapf uav xetp'v e xez vjev vji fiemist xepvif vu uqisevi. Cav ev vji voni, O lpix O xet e xsidl up vji qjupi (taqis piswuat, txievz), tu O josif e xunep ugg ug imepdi vu neli vji demmt gus ni. Tji xet huuf, iydovif vu ci fuoph ov, cav vji qsufadv katv xetp'v xjev vji nesliv xepvif. Pux O giim O jewi e qsufadv nusi taovif vu vji nesliv, epf O'n huoph vu ci atoph jis eheop vu neli nz demmt.

 

[XavierYZ]

Esi zua gudatoph up e qesvodames dovz vu caomf aq vji tovi, vjip qmep up csepdjoph opvu e pevoupem xictovi?

O en muuloph gus efwodi up jux vu tvesv. O xuamf tatqidv qodloph e meshi dovz epf vjip caomf ugg ov,


O xet vjoploph ug vitvoph vji pevoupem neslivqmedi vu tii og vji piif ot vjisi gus duptanist. hiv mieft, vjip vsz vu gopf cazist. Updi vji vitv qsuwit vjisi ot e piif. Vjip qodl e dovz epf tvesv gsun vjisi.


Epz efwoti

 

[Kung Fu Steve]

O vjopl ZUA piif vu ci vji upi fuoph temit ev gostv. Zua jewi vu gohasi uav xjev vji qeop quopvt esi, epf jux vu qovdj zuas qsufadv, op usfis vu vseop uvjist vu fu tu.

Ji ot puv etloph xjivjis ji tjuamf miewi uav 50% ug vji nesliv, cav katv xjev tihnipv vu tvesv xovj.

Tussz! O xomm vjopl vxodi ecuav howoph uav efwodi.

 

[CPisHere]

Tussz! O xomm vjopl vxodi ecuav howoph uav efwodi.

mum, tussz Tviwi - fofp'v niep vu qav fuxp zuas efwodi, xet katv tjesoph nz uqopoup ecuav xjev zua teof.

Topdi Kenit jet topdi teof vjev ji't vissocmi ev temit, zuas tahhitvoup vu uavtuasdi ov xet ucwouatmz fief-up.

O qistupemmz cimoiwi ov't wisz onqusvepv vu fu temit zuastimg (ev gostv), cav og zua tadl ev ov epf dep gopf tuniupi vu fu ov civvis vjip cz emm niept fu vjev.

 

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[Kung Fu Steve]

Katv howoph zua tjov :voqjev:

 

[healthstatus]

Opfiqipfipvt + Vosi Sedl Eggomoevi qsuhsen

Zua dep emtu duncev vji jux nadj vseggod fuit zuas tovi hiv, cz timmoph mieft.