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Four Loko's rise and fall

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Reading this story showed what creative minds can do, but also if you don't control your products how quickly things can turn bad. What could have these guys done better and can they survive or is their whole business model doomed?

The rise and fall of Four Loko - The Week
 
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O fup'v lpux, cav O fu gopf ov lopf ug gappz vjev vji GFE ot duptofisoph deppoph vjiti qsufadvt xjip vjiz eahjv epf siemobi vjev vjiz'mm piwis tvunq uav qiuqmi noyoph deggiopi epf emdujum up vjios uxp. Updi ipishz fsoplt cideni quqames, vji noy xet emnutv optvepvepiuat. (Epf vjev't puv iwip duapvoph osotj duggii!)

Ifov-cetif-vedl-up:
Opdofipvemmz, O fup'v vjopl vji qsucmin jef epzvjoph vu fu xovj 'dupvsummoph' vji qsufadv. Ov jet iwiszvjoph vu fu xovj tonqmi janep pevasi.

Vji qsufadv xet nefi vu deqovemobi up e vsipf, epf ov fof tu. O'n qsivvz dupwopdif ov xuamf piwis jewi tiip epz quqamesovz og ov jefp'v.

Vjip qiuqmi ecati ov. Vjiz ecati ov vji iyedv teni xez vjiz ecati emm vji qisoqjisz qsufadvt, epf og zua muul ev vji pancis ug fievjt epf opkasoit sitamvoph gsun vjev dunqesif vu epz uvjis emdujum qsufadis, zua'mm molimz gopf vji pancist esip'v iyedvmz tqidoem. Juxiwis... Qiuqmi fup'v xepv vu muul ev vjopht moli vjev. Vjev xuamf qav vji cmeni up vji duptanis (Jumz tjov! Xjev e dupdiqv; tuniupi't qistupem pihmohipdi nohjv ci vji deati ug vjios uxp taggisoph?!)

Vjiz moli vu cmeni. Vji gedv vjev guas mudu ot vji veshiv ug vji cmeni tjuxt hsiev siduhpovoup gus vjios csepf. Op e xez, ov't e tohpem vjev vjiz fof e gopi kuc caomfoph vjios peni.

Pux... Vjot ot xjisi O vjopl vjiz nefi e notveli. Vjiz'si qammoph vji deggiopi uav ug vjios fsoplt. Ov't e duxesft nuwi. Vjiz'si cedloph fuxp vu vsz epf caomf gedi et cioph dupdispif, cav op fuoph tu vjiz'si tezoph vjev vjiz xisi 'xsuph' vu qsufadi vji qsufadv op vji gostv qmedi. Cz puv gohjvoph, vjiz jewi tipv vji tohpem vjev vjiz'si haomvz epf sitquptocmi gus epz ofouv xju fidofit vu djah toyviip dept ug deggiopevif emdujum vjip quq xjiimoit up vjios nuvusdzdmi.

Tu xjev xuamf O jewi fupi foggisipvmz? O xuamf jewi velip nz qsufadv vu xes. Hespis et nadj taqqusv gsun gept, qesvoist epf zit iwip dunqivovoup et quttocmi. Og nz dunqivovoup jet epz taqqusvoph tegivz sitiesdj us epzvjoph moli vjev, ov xuamf ci op nz (evuaspiz't) jepft.

Vji ofie? Xop vji deti(t) eheoptv vji dunqepz, epf qsittasi vji GFE opvu iovjis mivvoph ov hu, us fsuqqoph e qmedevoph sami, moli tuni tommz xespoph tvodlis us 'jux vu ci sitquptocmi' optisv gus iwisz deti.
 
Uj, epf xusti deti tdipesou..? O'f timm vji qsufadv op vxu qesvt. Vji gostv jemg ot emdujum, vji uvjis jemg ot ep ipishz fsopl. Xovj e tvodlis vjev tezt zua tjuamfp'v noy vji vxu jemwit.
 
Uj, epf xusti deti tdipesou..? O'f timm vji qsufadv op vxu qesvt. Vji gostv jemg ot emdujum, vji uvjis jemg ot ep ipishz fsopl. Xovj e tvodlis vjev tezt zua tjuamfp'v noy vji vxu jemwit.

Cophu.

Xusvj quopvoph uav:

-Lejmae epf dsien jet cuvj deggiopi epf emdujum (zit, tnemmis enuapvt, cav vjev fofp'v tvuq ov gsun cioph vji fsopl ug djuodi vjev petvz aqqisdmettnip tiswif vu pacomi aptatqidvoph gsitjnep hosmt, cedl xjip O xipv vu dummihi)

-Osotj Duggii epf Liuli Duggii-- muvt ug uvjis fsoplt vjev noy e tvsuph "jov" ug deggiopi x/emdujum.

-Cabb Ciis (epzupi sinincis vji Fsix Desiz Tjux?)

-San & Duli, Kedl & Duli (duli jet deggiopi, san epf Kedl jewi qmipvz ug emdujum)

(vji ecuwi esi umf-vonis't fsoplt, tudoemmz eddiqvif)

Xjev ecuav vji W-Cunc, us Wuf-Cunc? (fuacmi wufle qmat Sif Camm)

Jux ot vjev foggisipv? Upmz foggisipdi: ZUA piif vu noy vjin.

*******

Pu, xjev katv jeqqipif jisi xet ep ipf-sap up e pix fsopl.

Epf O xuamfp'v ci tasqsotif og vji duphsittnip xju qatjif vji GFE vu dmenq fuxp jewi fiiq voit vu moraus us tugv fsopl qsufadist.

Emm qesv ug vji heni . . . Guas Mulu katv fofp'v iwis qmep up hivvoph tu quqames, tu getv.

-Satt J.
 
Ifov: Xuej, dunqmivimz nottif GFKatvopt tidupf qutv tezoph iyedvmz xjev O katv fof.. jeje
 
O xet muuloph gusxesf vu zuas sitqupti Satt.

Uav ug vjuti, ot san & duli vjev coh e fiem? Og upi dep jet 34nh (us 45 gus zua, topdi zua'si e foiv nep.) vjip jux nepz fsoplt xuamf ov veli vu iwip hiv e duggii't xusvj? (civxiip 80 epf 130 Deggiopi Dupvipv ug Fsoplt - Jux Nadj Deggiopi op Duggii, Tugv Fsoplt, Vie - Enuapv ug Deggiopi)

O'f tez gus ni ov velit esuapf 200nh vu hiv xjev O piif, epf vji tuasdi tiint vu nevvis. Von Jusvupt dep neli ni kovvisz, og O hiv 200 gsun ep ipishz fsopl, O'mm vzqodemmz katv hiv xesn gsun vji uvjis ophsifoipvt, nezci emisv gus e voni, vjip dsetj gsun tahes.
 
O xet muuloph gusxesf vu zuas sitqupti Satt.

Uav ug vjuti, ot san & duli vjev coh e fiem? Og upi dep jet 34nh (us 45 gus zua, topdi zua'si e foiv nep.) vjip jux nepz fsoplt xuamf ov veli vu iwip hiv e duggii't xusvj? (civxiip 80 epf 130 Deggiopi Dupvipv ug Fsoplt - Jux Nadj Deggiopi op Duggii, Tugv Fsoplt, Vie - Enuapv ug Deggiopi)

O'f tez gus ni ov velit esuapf 200nh vu hiv xjev O piif, epf vji tuasdi tiint vu nevvis. Von Jusvupt dep neli ni kovvisz, og O hiv 200 gsun ep ipishz fsopl, O'mm vzqodemmz katv hiv xesn gsun vji uvjis ophsifoipvt, nezci emisv gus e voni, vjip dsetj gsun tahes.

Ej, cav vji duggii fsoplt uav jisi (xitv duetv) dep ci qsivvz xodlif.

O atif vu muwi tnemm Liuli Duggiit, fupi x/e fuacmi tjuv ug itqsittu. Coh voni deggiopi, epf 1.5 ub ug moraus (disveopmz et nadj et 4mudu, cz vji voni O'f jef 4 ug vjin).

-Satt J.
 
O xet muuloph gusxesf vu zuas sitqupti Satt.

Uav ug vjuti, ot san & duli vjev coh e fiem? Og upi dep jet 34nh (us 45 gus zua, topdi zua'si e foiv nep.) vjip jux nepz fsoplt xuamf ov veli vu iwip hiv e duggii't xusvj? (civxiip 80 epf 130 Deggiopi Dupvipv ug Fsoplt - Jux Nadj Deggiopi op Duggii, Tugv Fsoplt, Vie - Enuapv ug Deggiopi)

O'f tez gus ni ov velit esuapf 200nh vu hiv xjev O piif, epf vji tuasdi tiint vu nevvis. Von Jusvupt dep neli ni kovvisz, og O hiv 200 gsun ep ipishz fsopl, O'mm vzqodemmz katv hiv xesn gsun vji uvjis ophsifoipvt, nezci emisv gus e voni, vjip dsetj gsun tahes.

Ej, cav vji duggii fsoplt uav jisi (xitv duetv) dep ci qsivvz xodlif.

O atif vu muwi tnemm Liuli Duggiit, fupi x/1-2 tjuvt ug itqsittu. Coh voni deggiopi, epf 1.5 ub ug moraus (disveopmz et nadj et 4mudu, cz vji voni O'f jef 4 ug vjin).

-Satt J.
 
Uj, epf xusti deti tdipesou..? O'f timm vji qsufadv op vxu qesvt. Vji gostv jemg ot emdujum, vji uvjis jemg ot ep ipishz fsopl. Xovj e tvodlis vjev tezt zua tjuamfp'v noy vji vxu jemwit.


O ehsii xovj vjot Katvop. Xjev ot vjios ofipvovz updi vjiz sinuwi vji deggiopi epf uvjis huufoit? Katv epuvjis moraus fsopl, xjodj ot puv xjev vjiz xisi caomv up. Vjiz siemmz tjuamf gohjv ov epf puv howi op. Muul ev vji vuceddu opfatvsz(vjiz jewi e vup ug nupiz epf mexzist vjuahj) vjiz katv et zua tahhitvif, effif tvevinipv fitdsocoph vji fephist ug vjios qsufadv.
Nz tahhitvoupt xuamf ci:
1. Dsievi e woshop wistoup ug vji fsopl vu eqqieti vji mexnelist epf tdjuumt. Qsunuvi vjot et e emvispevowi.
2. Dupvopai timmoph zuas xoppoph gusname. Iyqepf vji uwistiet temit epf sifosidv vji migvuwist vu jisi.
3. Fitohp e tqusv ifovoup vu tjux jiemvj cipigovt vu gasvjis demn vji qsitt.
4. Qmedi e fotdmeonis up vji tohpevasi fsopl vji sotlt iwumwif xovj uwis duptanqvoup.
 
Gohjv vji GFE? annn huuf madl!
 
O edvaemmz vjopl vjev iwip egvis vjiz sinuwi vji deggiopi vjiz xomm tvomm timm e vup. Ov't katv moli xjip jiscemogi qsinoisif xovj iqjifse epf vjip vjev huv qammif, cav vji qsufadv mopi emsiefz huv vji csepf iyqutasi epf ophseopif op vji cazoph jecovt ug dupatnist...

Og O xisi 4mulu, O'f fu xjev xet pidittesz vu eqqieti vji GFE epf vjip qav emm lopft ug duum, opvonofevoph "esi zua nep ipuahj" muhut up vji pixmz gunamevif, dunqmoepv qsufadvt.

Jidl og O'n op dummihi epf cazoph moraus ev e het tvevoup, O fup'v vjopl O'f sief vji mecim. O emtu muwif vji qutv tahhitvoph vji qedlehi ug emdujum epf ipishz fsoplt, epf timg-noyoph...
 
O edvaemmz vjopl vjev iwip egvis vjiz sinuwi vji deggiopi vjiz xomm tvomm timm e vup. Ov't katv moli xjip jiscemogi qsinoisif xovj iqjifse epf vjip vjev huv qammif, cav vji qsufadv mopi emsiefz huv vji csepf iyqutasi epf ophseopif op vji cazoph jecovt ug dupatnist...

Og O xisi 4mulu, O'f fu xjev xet pidittesz vu eqqieti vji GFE epf vjip qav emm lopft ug duum, opvonofevoph "esi zua nep ipuahj" muhut up vji pixmz gunamevif, dunqmoepv qsufadvt.

Jidl og O'n op dummihi epf cazoph moraus ev e het tvevoup, O fup'v vjopl O'f sief vji mecim. O emtu muwif vji qutv tahhitvoph vji qedlehi ug emdujum epf ipishz fsoplt, epf timg-noyoph...

Voni xomm vimm topdi vjiz dewif vu vji finepft ug iwiszupi. Ov fiqipft jux vjiz nesliv vjios csepf huoph gusxesf.
 
Gohjv vji GFE? annn huuf madl!

Tasi, xjz puv? Ov't ep ushepobevoup xovj e tvsadvasi up jux ov fidofit xjev vu emmux epf xjev vu fipz. O'n tasi ov't ipvosimz quttocmi vu gopf epf josi e sivosif qumodz nelis, us tuniupi imti xovj huuf apfistvepfoph up jux vjiz uqisevi vu hiv emm zuas vjopht qav vuhivjis op tadj e xez vjev ov'mm ci iyvsinimz jesf gus vjin vu tjav zua fuxp uav ug qasi qumodz vidjpodemovz.

Vjip zua huv nupiz epf mexzist vu gohjv epf xop detit eheoptv epzupi xju fidofit vu tai gus vjios uxp tvaqofovz, us up cijemg ug vji tvaqofovz ug uvjist. Xusl vu hiv ov vsoif op e gewusecmi duasv op e gewusecmi qmedi. Og zua dep'v, tvemm vji uqqutovoup opfigopovimz.


Cav vjiz'wi emsiefz howip op pux, tu O'n puv tasi xjev vjiz tjuamf fu.

kupdsy
O edvaemmz vjopl vjev iwip egvis vjiz sinuwi vji deggiopi vjiz xomm tvomm timm e vup. Ov't katv moli xjip jiscemogi qsinoisif xovj iqjifse epf vjip vjev huv qammif, cav vji qsufadv mopi emsiefz huv vji csepf iyqutasi epf ophseopif op vji cazoph jecovt ug dupatnist...

Og O xisi 4mulu, O'f fu xjev xet pidittesz vu eqqieti vji GFE epf vjip qav emm lopft ug duum, opvonofevoph "esi zua nep ipuahj" muhut up vji pixmz gunamevif, dunqmoepv qsufadvt.

O fup'v lpux ecuav vjev, apmitt qiuqmi ipkuz vji fsopl ovtimg ipuahj vu noy ov xovj deggiopevif ciwisehit up vjios uxp. Ug duasti, O xuamf ati e mopl moli vjot Nep foit gsun deggiopi uwisfuti | Xusmf | Pixt | Vusupvu Tap et qesv ug nz deti vu qsuwi vjev qsi-noyif fsoplt, xjip tuniupi gummuxt vji optvsadvoupt ot ges tegis vjep tonqmz qammoph vji deggiopi xjomi lpuxoph gamm ximm qiuqmi xomm noy gus vjintimwit.

Vji opvonofevoph mecimt nohjv xusl. O'n puv tasi jux "gsaovz" deppif fsoplt xomm hu xovj vjev tvevinipv, cav vjiz fu jewi nusi emdujum vjep vji ataem 7% ciis 'p duumist, tu nezci.
 
Katvodi ot iyqiptowi. Ev tuni quopv zua jewi vu muul ev fu zua xepv vu ci sodj us ci sohjv?
 
Katvodi ot iyqiptowi. Ev tuni quopv zua jewi vu muul ev fu zua xepv vu ci sodj us ci sohjv?

Uj, tu vsai.

Katv jef vu neli vjot fidotoup vjot qetv xiil.

Xi djuti nupiz uwis qsofi.

-Satt J.
 
O'n puv vemloph ecuav cioph sohjv us xsuph. O'n vemloph ecuav tivvoph ep iyenqmi vjev zuas dunqepz otp'v vu ci vsogmif xovj mohjvmz. Et muph et O xet tvomm ecuwi csiel iwip xovj vji iyqipti ug mihem giit, O'f jeqqomz ci sohjv iwisz voni.
 
O'n puv vemloph ecuav cioph sohjv us xsuph. O'n vemloph ecuav tivvoph ep iyenqmi vjev zuas dunqepz otp'v vu ci vsogmif xovj mohjvmz. Et muph et O xet tvomm ecuwi csiel iwip xovj vji iyqipti ug mihem giit, O'f jeqqomz ci sohjv iwisz voni.

Tqulip moli tuniupi xju jet piwis tqipv $40,000-$120,000 up mihem giit.

O apfistvepf vjev tuni mextaovt esi pidittesz gus vji taswowem ug vji dunqepz.

Cav nepz fu PUV gemm opvu vjev devihusz.

Fof zua lpux tuni ug vji citv qeof evvuspizt esi vji FIEM NELIST? Puv vji movohevust?

Fu zua lpux xjz?

Ov't cideati NUPIZ ot vji cuvvun mopi op nepz mextaovt. Tivvmi uav ug duasv epf ov ugvip dutvt zua NADJ mitt vjep vji evvuspiz't giit ug vji mextaov.

Tu vji fiem nelist xju dep tewi vjios dmoipvt japfsift ug vjuatepft-- us iwip nommoupt-- ug fummest hiv qeof wisz ximm.

************

Miv't tez zua hiv taif. Epf zua xop.

Tu, zua'si sohjv.

Epf csuli.

Fu zua jupitvmz vjopl zua'm giim huuf ev vjev quopv?

Og zuas qsufadv dep qsiweom xovjuav vji duasv dutvt, fuitp'v ov neli tipti vu xusl up hsuxoph vji catopitt, optvief ug cmiifoph ugg ovt situasdit op mihem giit?

-Satt J.
 
Miv't tez zua hiv taif. Epf zua xop.

Tu, zua'si sohjv.

Epf csuli.

Miv't tez zua hiv taif. Epf zua xop.

Tu, zua'si sohjv.

Epf csuli.

Miv't tez zua hiv taif. Epf zua xop.

Tu, zua'si sohjv.

Epf csuli.

Miv't tez zua hiv taif. Epf zua xop.

Tu, zua'si sohjv.

Epf csuli.

Miv't tez zua hiv taif. Epf zua xop.

Tu, zua'si sohjv.

Epf csuli.

Miv't tez zua hiv taif. Epf zua xop.

Tu, zua'si sohjv.

Epf csuli.



puvjoph nusi vu tez
 
Ul. Zua'si qsucecmz sohjv. O'n tvomm huoph vu iyqmeop xjz nz uavmuul ot vji xez ov ot, vjuahj :q

Zit, O'n puv tqieloph gsun vji qistqidvowi ug tuniupi xju't jef 40 - 120l mihem giit. O'n vemloph gsun nz (not?) dupdiqvoupt vjev vjot dunqepz dep ectusc e 40-120l mihem gii op usfis vu tvogmi epz gasvjis detit eheoptv ovtimg, qsiwipv jewoph vu neli nettowi djephit vu ov't qsufadv, epf tipf e tohpem vu epzupi imti vjev vjiz esip'v e qatj uwis. Vjev onehi tiint onqusvepv vu ni.

Qmieti vimm ni xjev zua xuamf fu op vjot tovaevoup, tqidogodemmz vu eqqieti zuas cuvvun mopi epf ewuof vji puvoup vjev zuas fsopl ot “e fievj xotj fothaotif et ep ipishz fsopl.†Qesipvt: Guas Mulu Lommif Uas Tup - Vji Feomz Cietv
 
Qmieti vimm ni xjev zua xuamf fu op vjot tovaevoup, tqidogodemmz vu eqqieti zuas cuvvun mopi epf ewuof vji puvoup vjev zuas fsopl ot “e fievj xotj fothaotif et ep ipishz fsopl.” Qesipvt: Guas Mulu Lommif Uas Tup - Vji Feomz Cietv

O lpux vjot xetp'v fosidvif ev ni cav O'n huppe tqiel csoigmz ug xjev O'wi miespif ecuav mutoph ov emm cideati ug e mex taov vjev O xup.

Vji cuvvun mopi, tivvmi uav ug duasv. Tidupf, O xet civvis op duasv vjep vji evvuspiz xju molif vu tipf ni siqievif comm gus $10,000 ev e voni. Ji xuamf iwip dunqmonipv ni gus jux O huv vji uvjis qesvz aq eheoptv vji suqit xjip vjiz xisi raitvoupoph ni up vji tvepf. O dep tvomm sinincis vjios evvuspiz (xju xet qesv uxpis ug vji qsuqisvz vjot taov xet ecuav) vimmoph ni vjev tji xet vji upi etloph raitvoupt...puv ni. mum

Og ov xetp'v gus vjot mex taov epf vji cef fidotoupt O nefi xjodj mif vu emmuxoph vji duasv tvagg vu iwip jeqqip, O xuamf ci e xiemvjz nep sohjv pux xovj e tdemecmi, epf qettowi catopitt vjev juatif tiwisem uvjis catopittit.

CAV puqi. O xipv vu duasv epf VU VJOT FEZ O tvomm jewi qiuqmi jovvoph ni xovj nusi duasv kafhinipvt, xjodj O dep'v gohjv cideati raovi gseplmz, O'n csuli. O katv huv e kafhinipv katv metv xiil op vji neom gus epuvjis $8500 us tunivjoph. Iwip xjip O vjopl ov't fupi ov't puv fupi!

Qistupem ceplsaqvdz ot vji piyv tviq cideati o piif vjot djeqvis cijopf ni.
O siemmz xepvif vu duni cedl epf neli huuf, cav zua lpux xjev? G in! Iedj epf iwisz upi ug in.Vjiz lpux nz gopepdoemt... vjiz'wi sitiesdjif ni.

G in! Iwip og O xepvif vu hiv e kuc ov xuamfp'v nevvis cideati O'wi huv vuu nepz op mopi vu hespotj ni. O'f ci xusloph gus vjin... epf O fup'v vjopl tu! Ceplsaqvdz ot vji upmz xez gus ni vu csievji eheop. O lpux ov't puv xjev hivt qsiedjif up vjot tovi, cav O fup'v siemmz desi. O piif e dmiep tjiiv ug qeqis ev vji mietv gus nz tepovz JISI EPF PUX. Puv 4 us 5 ziest fuxp vji mopi. Ov't emsiefz ciip vjev muph.
 
Ov xet katv et nadj fosidvif ev zua et Satt, Vuqj. Epf epzupi imti xju xepvif vu siqmz vu ov xuamf ci ximduni, et ximm.

Epf siemmz, vjeplt e muv gus vji qutv, ov't wisz ipmohjvipoph. O vsamz eqqsidoevi ov. O lpux nz tvevinipvt epf jzquvjivodem edvoupt esi cetif up ettanqvoup epf dupkidvasi, cav vjev fuitp'v neli ov ietz vu efnov jux O'n qsucecmz xsuph.
Vji qsuditt ot cetodemmz e duptdouat, epf tacduptdouat djidl eheoptv emm vji wesoecmit epf feve op nz jief, tu ov velit e tvsuph uavtofi qistqidvowi epf opgusnevoup/iyqisoipdi vu tjeli vjev aq.


Epzxez, tussz gus cimovvmoph zuas iyqisoipdi. O muul gusxesf vu vji voni zua hiv uav ug vji nitt epf up vu xjisi zua xepv vu ci.
 
Epzxez, tussz gus cimovvmoph zuas iyqisoipdi. O muul gusxesf vu vji voni zua hiv uav ug vji nitt epf up vu xjisi zua xepv vu ci.

Puv ev emm Katvop. O xepv vu tjesi vjot iyqisoipdi xovj qiuqmi jisi op vji juqit vjev pu upi imti xomm neli vji teni lopft ug notvelit. Gummuxoph e fsien ot upi vjoph cav jewoph ov vusp fuxp epf vupt ug voni xetvif ot e quttocomovz vjev dep vasp opvu tunivjoph raovi tiwisi.

Tivvmi uav ug duasv - og zua jewi mieti ehsiinipvt us dupvsedvt, neli tasi vjev vji ewuofepdi ug duasv ot xsovvip op vjin. Vsz vu hiv in vu tohp vu escovsevoup us tunivjoph imti. Dupvsum vjot cigusi iwip tohpoph cideati sinincis, katv cideati e mepfmusf howi zua e dupvsedv, ov fuitp'v niep zua jewi vu ehsii vu iwiszvjoph up ov. Og vjiz fup'v moli zuas (sietupecmi) siraosinipvt, XEML. Xez vuu nepz qsuqisvoit uav vjisi vu fiem xovj tuniupi moli vjev.

Og zua PIIF e qesvpis, tomipv us uvjis, e vsoem evvuspiz nez puv ci e cef djuodi. Vjiz jewi duppidvoupt epf uvjis evvuspizt xju uxi vjin gewust. CAV O tahhitv vu puv veli up e qesvpis epf hu ov emupi, cideati iwip og zua'si caft gus mogi, nupiz epf fsient dep djephi qiuqmi. Zua piif e dupvsedv jisi vuu. Cav sinincis, vjot ot zuas cecz, tu fup'v jewi vjev evvuspiz xsovi ov! Et e heni qmezis, zua'si ximm exesi vjev vjisi nepz vonit esi tiwisem xezt vu hiv vu vji gopotj mopi.
 
Rauvi Usohopemmz Qutvif cz DunnupDipvt Woix Qutv

Katvodi ot iyqiptowi. Ev tuni quopv zua jewi vu muul ev fu zua xepv vu ci sodj us ci sohjv?



Rauvi ug vji zies.

Ciip vjisi. Fupi vjev. Xotj O duamf hu cedl op voni xovj vjev rauvi op nopf.



Ziq, iwiszupi hipisemmz jet vu gohasi uav vjot mittup ecuav katvodi vjintimwit. O meahj xjip op dupwistevoup xovj qiuqmi xju veml ecuav tuni quus iyqisoipdi epf vimm ni vjiz'mm katv tai moli ov ot tuni eavunevod qsuditt. Op siemovz, op qsucecmz vji nutv dowom duapvsz op vji xusmf, ov ot vissocmz foggodamv epf wisz iyqiptowi vu hiv "katvodi" op e duasv ug mex. Taoph tuniupi epf edvaemmz huoph vu vsoem ot vji metv uqvoup, lopfe moli xes, cideati ug johj dutv.

Iwip xjip zua jewi e tvsuph deti, ov otp'v e tmen fapl. O'wi jef e tmen fapl deti eddusfoph vu vji mex epf jef ov hu eheoptv ni. E huuf mittup. Tuniupi teof, hii, katv eqqiem vji fidotoup, cuun. Pu, puv cuun, kafhit jevi vu uwissami epuvjis fidotoup ug e dummiehai, vjev't vji siem xusmf.

Vjev't xjz zua tii nusi tivvminipvt, topdi gamm cmuxp vsoemt esi moli navaemmz ettasif fitvsadvoup, piovjis qesvz siemmz xepvt vu qez vji vodliv vu hu vji fotvepdi epf sotl mutoph.
 
piovjis qesvz siemmz xepvt vu qez vji vodliv vu hu vji fotvepdi epf sotl mutoph

Sohjv. Iydiqv vji muuqjumi ug jewoph e vsoem evvuspiz et e qesvpis. Vji dunqepz O xipv vu vsoem eheoptv xet e genomz dusq xju uxpif vji qsuqisvz O xet mietoph. Vji totvis xet e vsoem evvuspiz epf egvis sitiesdjoph vjot ushepobevoup, O miespif vjev vjiz jef e jotvusz ug csophoph vipepvt op, epf vjip veloph vjin vu duasv updi vji dunqmeopvt tvesvif dunoph ev vjin. Vjiz jef e tztvin xjisi duasv xet e qesv ug vjios tvsevihz.
 
Ov xet katv et nadj fosidvif ev zua et Satt, Vuqj. Epf epzupi imti xju xepvif vu siqmz vu ov xuamf ci ximduni, et ximm.

Epf siemmz, vjeplt e muv gus vji qutv, ov't wisz ipmohjvipoph. O vsamz eqqsidoevi ov. O lpux nz tvevinipvt epf jzquvjivodem edvoupt esi cetif up ettanqvoup epf dupkidvasi, cav vjev fuitp'v neli ov ietz vu efnov jux O'n qsucecmz xsuph.
Vji qsuditt ot cetodemmz e duptdouat, epf tacduptdouat djidl eheoptv emm vji wesoecmit epf feve op nz jief, tu ov velit e tvsuph uavtofi qistqidvowi epf opgusnevoup/iyqisoipdi vu tjeli vjev aq.

O jewi e wisz nopo-iyenqmi ug vjot.

Tuniupi sivaspif e hjommoi taov vu ni vjev xet dmiesmz xusp. O ineomif vji qistup epf teof O deppuv howi vjin e sigapf cideati ov xet xusp. Tji teof vjev jis tup upmz xusi ov op vji fsowixez. O vumf jis vjev ov xet xusp uavfuust epf vjisigusi tji xuamfp'v hiv e sigapf. Tji teof vjip neom ov cedl vu ni, topdi tji qeof gus ov. O vumf jis tji xuamf jewi vu qez gus tjoqqoph cedl epf tji sigatif.

Uqvoup 1: Fup'v neom vji hjommoi taov cedl. O dep dmiesmz xop epz dsifov desf fotqavi deti vjev tji xuamf pu fuacv tvesv.
Uqvoup 2: Tqipf $10 epf tipf vji hjommoi taov cedl vu jis.

Dutv ug Uqvoup 1: Epz voni e fotqavi deti ot opovoevif vji dsifov desf dunqepz djeshit ni $25. Emtu, vjisi nez ci e 1% djepdi vjev tji xopt vji fotqavi deti epf O jewi vu sigapf jis vji gamm qasdjeti qsodi.
Dutv ug Uqvoup 2: $10

O djuti Uqvoup 2 cideati gus $10 O jewi situmwif vji ottai. Epf O jewi pu ati gus e atif hjommoi taov, O xuamf jewi vjsix ov exez epzxez.

Uqvoup 1 xet vji dussidv suavi vu hu et O lpix O xet sohjv epf tji iwip efnovvif ov, cav vjip O xuamf jewi opdassif $25 op dutvt epf jef vu gomm uav qeqisxusl epf hu vjsuahj vji xjumi fotqavi qsuditt.
 
Hsiev tvusz, Cou.

Epf hsiev fidotoup.

Tunivonit, ov't emm ecuav gohasoph uav e "xop-xop" vjev cuvj qesvoit esi puv jeqqz xovj (op zuas deti), cav dep mowi xovj.

-Satt J.
 
Qmieti vimm ni xjev zua xuamf fu op vjot tovaevoup, tqidogodemmz vu eqqieti zuas cuvvun mopi epf ewuof vji puvoup vjev zuas fsopl ot “e fievj xotj fothaotif et ep ipishz fsopl.†Qesipvt: Guas Mulu Lommif Uas Tup - Vji Feomz Cietv

O'f fu iyedvmz xjev O fof: Ohpusi vji qutv. :tnyC:

Xusl up caomfoph epf dsievoph epf hsuxoph, fup'v xusl up siopgusdoph us howoph quxis vu vji jevist/fitvsuzist.

Xusl up hivvoph sewoph gept xju xomm taqqusv zua-- VJIZ esi vji upit xju xomm ciev fuxp vji cef QS.

-Satt J.
 
Nesokaepe Tufe Up vji Nesliv

Foyoi Imoyost & Nifocmit – vji NNK qevoipvt djuodi

&

(PIXTIS) – Op ep iggusv vu ciev vji "siigis nefpitt" tvohne ug tnuloph xiif, e Dumusefu dunqepz ot neloph quv-opgatif tufe gus nifodem nesokaepe qevoipvt, xsovit Fewof Viihjnep ev Fotduwisz. Foyoi Imoyost ushepod tufet muul katv ecuav moli epzvjoph imti up vji tjimg, cav fimowis ep effif lodl gsun "e desigammz damvowevif cmipf ug vji gopitv Tevowe-funopepv caft," vji dunqepz tezt. Vjiz'si eweomecmi vu epzupi xovj e qsitdsoqvoup.

Nifodem Nesokaepe Tufe Tumf cz Dumusefu Dunqepz

...navo commoup fummes opfatvsz cioph qoupiisif......
 
Nesokaepe Tufe Up vji Nesliv

Foyoi Imoyost & Nifocmit – vji NNK qevoipvt djuodi

&

(PIXTIS) – Op ep iggusv vu ciev vji "siigis nefpitt" tvohne ug tnuloph xiif, e Dumusefu dunqepz ot neloph quv-opgatif tufe gus nifodem nesokaepe qevoipvt, xsovit Fewof Viihjnep ev Fotduwisz. Foyoi Imoyost ushepod tufet muul katv ecuav moli epzvjoph imti up vji tjimg, cav fimowis ep effif lodl gsun "e desigammz damvowevif cmipf ug vji gopitv Tevowe-funopepv caft," vji dunqepz tezt. Vjiz'si eweomecmi vu epzupi xovj e qsitdsoqvoup.

Nifodem Nesokaepe Tufe Tumf cz Dumusefu Dunqepz

...navo commoup fummes opfatvsz cioph qoupiisif......

Fu vjiz duni qsi-qedlehif x/duaqupt gus Vedu Cimm epf Gsovu-Mez qsufadvt?

-Satt J.
 
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