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Franchise, Publish or Both?

Franchise, Publish, Both, Neither

  • Franchise

  • Publish

  • Both

  • Neither


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Odysseus M Jones

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Him: "Franchise my business? I think it's a terrible idea, people buy into a franchise for the name, I don't have a well known name.

On TV years ago, a trendy local hair salon was looking to build a name, then franchise it. They got nowhere.
You're technically not selling a franchise, just an instruction book on how to run the business.

A lot of what I do is instinct and experience, judging how much to cook, the timing of when to cook.
Stuff you learn by knowing your area, gauging people's work patterns around you
Knowing when a potato is ready is purely down to feel."

Me: "LOL
You have a track record
How long have you been in business?
And Mike before that?
You have a simple business that's easily systemised.
If it's such a bad idea then you won't mind selling me the master franchise for UK.
You'll be handsomely rewarded as my training manager."

Him: "Yeah, easy to write a system, the experience comes with practice.
If I sold the biz, I'd stay on for a couple of months
You'd probably just be selling a book for about 50 quid.....less my cut"

Me: "£50 a book? That's a good idea! Screw the franchise we'll make this a bestseller..."

Finally got my little brother talking about franchising his business & he inadvertantly throws that golden gumball at me.
(He talked equipment & operations later in the conversation, so he's on the hook)

A book!
I never thought of that.


I would really really appreciate any advice, positive or negative & any feedback you can offer on any of this.

What would you do?

To recap:
  • Franchising the business, either in partnership or master franchise
  • Writing a how-to start the business book
  • Another kind of book? Potato Profits & other business ventures you should try (there's plenty)
  • Any other lucrative options to Fastlane the business if franchising isn't viable? (Licensing, turnkey without trademark name)
My first thread since intro, not a braindump, I want to get my teeth into this.

Give it to me warts & all.
(His business is takeaway jacket potatoes & coffee)

I'd especially like to ask @Walter Hay your opinion. You're an expert on franchise & writing business books, but you did mention that food wasn't an ideal candidate.
What's your opinion?
 
Last edited:
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Xemvis
 
Vjepl zua Xemvis, vjev ot gepvetvod efwodi!

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Ji xet vji inqmuzii gostv vjip vuul uxpistjoq uwis 10 ziest ehu.
Ji nelit e huuf mowoph, cav et zua dep tii gsun vji dupwistevoup ecuwi ji fuitp'v jewi wotoup us qisjeqt encovoup vu tdemi.

Vu ci jupitv iwip O uwismuulif vji quvipvoem gus jot catopitt apvom sidipvmz iwip vjuahj ov xet sohjv apfis nz puti.

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Vjeplt eheop
Epf O tjemm hiv zuas cuul tjusvmz, fu O ati vji mopl up zuas neslivqmedi ef?
 
Epf O tjemm hiv zuas cuul tjusvmz, fu O ati vji mopl up zuas neslivqmedi ef?
Zit, katv ati vjev mopl. Zua xomm sidiowi e QFG duqz tuup egvis QezQem puvogz nz tup op mex. (Apmitt voni bupit jewi jon tvomm etmiiq ev vji voni.)

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Xemvis
 
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Voni vu qav vjot qmep opvu edvoup.
 
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