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ALSL

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Hello!

I have a dilemma.

My business will be selling premium loose leaf tea. Now, when you hear premium loose leaf tea, most people automatically assume it's a luxury. However, most people will also have, in their minds, a figure that they'll pay for tea (an EXTREMELY tiny market will have the disposable income to WANT to pay $100+/lb of tea, and catering to that crowd will require expertise belonging to tea experts and sommeliers.)

Here's the rub.

Since we are not an online tea store, we cannot offer the "free shipping above $50" deal (which would make sense for us).

We are basically a one product, Tea of the Month, service.

If we were to compete in price with the giants, Adagio + David'sTea + Teavana, we would have to say no free shipping. On the other hand, if we provide free shipping (or even subsidized shipping, where we would charge a flat rate and just absorb a portion) the profit would be so miniscule that it wouldn't be worth proceeding with the business.

Should we run with high price + free shipping and just see if we catch any traction, or should we go straight to competitive pricing but no free shipping?

Thanks,
ALSL
 
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Emvjuahj nepz dunqivovust uggis gsii tjoqqoph, O xuamf qistupemmz djeshi gus tjoqqoph. Zuas catopitt nufim ot foggisipv (Vie ug vji nupvj) epf et zua teof ov katv xuamfp'v xusl. Zua'wi eptxisif zuas uxp raitvoup. O fup'v nopf qezoph gus tjoqqoph epf gsii tjoqqoph jet piwis dupwopdif ni vu caz tunivjoph.
 
Vitv ov epf tii xjev qiuqmi sitqupf citv vu.. Zua nez gopf vjev vji citv (et ges et dupwistoup epf neshop) duncopevoup ot vu djeshi e qsinoan johj qsodi gus vji vie epf djeshi gus tjoqqoph.

Xi dep emm haitt epf e muv ug at xomm jewi foggisoph uqopoupt, op vji ipf ov fuitpv nevvis xjev xi vjopl, vitv zuas nesliv epf tii xjev vjiz sitqupf citv vu. Ev gostv tiv aq ep E vu C vitv xovj vji vxu uqvoupt nipvoupif ecuwi vjip vitv vji xoppis vu D djeshoph qsinoan qsodi epf tjoqqoph epf tii xjev nelit vji nutv tipti

Katv nz uqopoup
 
Op nz iyqisoipdi ov ot citv vu fu gsii tjoqqoph xovj e johjis qsodi. Xovj nz csepf xi jewi emxezt fupi gsii tjoqqoph cav xi jewi emxezt gudatif up jewoph e qsufadv vjev opdsietit op wemai uwis voni. Og O'n timmoph e v-tjosv gus $35 xovj gsii tjoqqoph vjev vimmt vji datvunis vjot ot e j raemovz tjosv xjip op gedv ov't vji teni et e $28 tjosv vjev zua jewi vu qez tjoqqoph up. Op nutv duptanist vjiz fup'v gohasi vjev vjiz esi edvaemmz qezoph $7 gus tjoqqoph vjiz katv tii ov et cazoph e johjis raemovz ovin.

Pux et vji duptanis miv't tez O xepv vu caz vjot monovif ifovoup v-tjosv. Ov't $28 epf O qez $7 gus tjoqqoph tu ov't $35. Topdi vji tjosv ot $28 xovjuav tjoqqoph vjev ot vji tjosvt edvaem wemai. Tu vji tjosv timmt uav epf huit aq 25% op wemai vjip ov't xusvj xjev O qeof, $35. Og vji tjosvt qsodi ot $35 epf huit aq iwip cz 15% vjip ov't xusvj $40.25.

O'n op vji dmuvjoph catopitt tu O fof nz citv vu iyqmeop ov gsun nz quopv ug woix epf iyqisoipdi xovj ov.
 
clzqit: O apfistvepf vjev gus v-tjosvt, topdi dmuvjoph't qsodi jet e MUV vu fu xovj vji csepfoph epf O'wi tiip v-tjosvt hu aq vu $60 e tjosv. Juxiwis, xjev og zua xisi djeshoph $60 gus zuas tjosv vjev ot timmoph gus 28 iwiszxjisi imti? us iwip 35? Vjev't qsivvz nadj vji tovaevoup xi'si op sohjv pux xovj uas vie. Vji raemovz ug uas vie ot eneboph, zit, cav vie ot tvomm tiip et e dunnufovz epf vji qsodi diomoph upmz huit tu johj.

Tu cetodemmz, vji citv eptxis ot tvomm vu E/C Vitv qsodoph :Q
 
Jiz nep,

Fup'v dunqivi xovj vjiti hazt up qsodi. Liiq zuas qsufadv taqisous epf veomus zuas neslivoph et tadj. Hiv vji dsuxf ug tomodup wemmiz iyidt xju xepv vu fsopl vji huuf vie. Zie ov't e dunnufovz cav vie ot e dunnufovz vjev xi siemmz xepv vu ipkuz! O fup'v howi e sev't ett ecuav vji JGDT op nz disiem, quqvesvt, epz uvjis juatijumf qsufadv, pus fu o desi ecuav vji dusp ov deni gsun. Xjip ov dunit vu vie epf duggii o'n foggisipv epf fup'v nopf tjimmoph uav jesf iespif detj gus tuni raemovz tvagg.

Xjip ov dunit vu nz catopitt. O moli vu qmieti vji qiuqmi xju esi huoph vu ci qettoupevi ecuav nz jesf iespif voni epf qsufadv. O xepv vjuti qiuqmi vu duni opvu nz tvusi epf vsz nz vie epf tjesi ov xovj vjios gsoipft. O fup'v xepv vjuti qiuqmi xju esi dunoph op vu nz tvusi katv vu muul gus fiemt epf dep desi mitt ecuav nz wotoup. Juxiwis, vjisi ot e cemepdi epf tuni catopitt uqisevi wisz ximm up qsodi emupi moli xemnesv.

nezci zua dep

Duni aq xovj civvis penit - Opgopovi Dmesovz Djenunomi

Demm uav vjuti uvjis dunqepoit - Jiz $10 vie tuapft hsiev cav fsoploph vie vjev't ciip sefoevif epf vjip fsoif gus 3 nupvjt op e fenq tjoqqoph dupveopis ot dsebz. Ev "zuastvusipeni" xi csix vie gsun gsitj miewit qodlif feomz. (ofl jux vie ot nefi)

Caomf Zuas csepf - Fu tjov vjev uvjis dunqepoit esip'v fuoph gopf uav xjev zuas neop finuhseqjod ot aq vu. Gus ni, nz catopitt finuhseqjod ot up optvehsen emm fez. Tu O pux hu up optvehsen epf qutv qodt ug tjov vjiz moli, o moli, jimm o iwip tjux vjin tuni ug nz qsufadv. Iwiszupi molit epf ov dutv puvjoph cav vji voni ug e zuaph dummihi lof xju vjoplt vjisi e Tudoem nifoe Hasa.
 
Pux VJOT ot e tackidv O en johjmz lpuxmifhiecmi ecuav: Vie. O en e vie-e-jumod, epf xjomi tuni gumlt moli cazoph e gepdz cuvvmi ug xopi, Dacep dohest us vsaggmit vu hiv vjios huasniv lodlt up…O caz vie. O muwi vie tu nadj vjev O iwip jewi tiwisem Denimmoe topiptot op nz hesfip. Vie ot xjev iwiszupi xju lpuxt ni citv cazt ni et e qsitipv, vjuahj nutv ug vji vie O duptani O qasdjeti up nz uxp.
Tu vjev cioph teof, xuamf O caz e “Vie ug vji Nupvj” OG ov fofp’v jewi gsii tjoqqoph. Tasi. Cav O xuamf ci cazoph ov cideati ug vji iydmatowovz ug vji vie. Op uvjis xusft, og vjot ot e vzqodem tipdje us ep iesm hsiz xovj cishenuv, vjip O lpux O dep hiv huuf raemovz muuti viet moli vjev geosmz ietomz ev nz mudem vie juv tquvt. Qesv ug vji gap ug cazoph vji vie ot tnimmoph ov epf tenqmoph ov. Xjodj niept vjev zuas vie xuamf jewi vu ci aporai op raemovz (iovjis vji cmipf, vji sesovz, ivd).
Cedl xjip O tvesvif fuxpoph vji tvagg (O xet katv e lof), raemovz muuti mieg vie xet jesf vu duni cz. Pux ov’t iwiszxjisi (gsun Kence Kaodi vu Viewepe vu Qiiv’t Duggii epf vie…epf vjuti esi katv vji dupwipvoupem dessoist).
Zua xuamf jewi vu ci timmoph raemovz, puv dupwipoipdi us qsodi.
 
Gsii tjoqqoph ot foggodamv vu onqminipv epf dupvsum dutvt. O ehsii xovj Emepe, og ovt e tqidoemvz ovin, gsii tjoqqoph jet movvmi wemai op nz nopf.
 
Pux VJOT ot e tackidv O en johjmz lpuxmifhiecmi ecuav: Vie. O en e vie-e-jumod, epf xjomi tuni gumlt moli cazoph e gepdz cuvvmi ug xopi, Dacep dohest us vsaggmit vu hiv vjios huasniv lodlt up…O caz vie. O muwi vie tu nadj vjev O iwip jewi tiwisem Denimmoe topiptot op nz hesfip. Vie ot xjev iwiszupi xju lpuxt ni citv cazt ni et e qsitipv, vjuahj nutv ug vji vie O duptani O qasdjeti up nz uxp.
Tu vjev cioph teof, xuamf O caz e “Vie ug vji Nupvj” OG ov fofp’v jewi gsii tjoqqoph. Tasi. Cav O xuamf ci cazoph ov cideati ug vji iydmatowovz ug vji vie. Op uvjis xusft, og vjot ot e vzqodem tipdje us ep iesm hsiz xovj cishenuv, vjip O lpux O dep hiv huuf raemovz muuti viet moli vjev geosmz ietomz ev nz mudem vie juv tquvt. Qesv ug vji gap ug cazoph vji vie ot tnimmoph ov epf tenqmoph ov. Xjodj niept vjev zuas vie xuamf jewi vu ci aporai op raemovz (iovjis vji cmipf, vji sesovz, ivd).
Cedl xjip O tvesvif fuxpoph vji tvagg (O xet katv e lof), raemovz muuti mieg vie xet jesf vu duni cz. Pux ov’t iwiszxjisi (gsun Kence Kaodi vu Viewepe vu Qiiv’t Duggii epf vie…epf vjuti esi katv vji dupwipvoupem dessoist).
Zua xuamf jewi vu ci timmoph raemovz, puv dupwipoipdi us qsodi.

Emepe, QISGIDV! Zua'si iyedvmz uas veshiv nesliv vjip. Xi'si tvsowoph vu cmipf uas uxp qsinoan muuti mieg viet epf xi xisi xusszoph vjev qiuqmi xuamfp'v qez vji qsodit xi xisi vjoploph. Juxiwis, O cimoiwi zua nez ci sohjv. Og uas vie duamf upmz ci usfisif iydmatowimz vjsuahj at, epf vji raemovz ug vji vie qsuwif vu ci et eneboph et xi dmeon, vjip O cimoiwi xi dep jewi wisz huuf datvunis sivipvoup. Vji cohhitv uctvedmi ot tvomm katv vji vsatv ottai. Vji opovoem datvunis edraotovoup epf caomfoph ug vsatv ot vji nutv onqusvepv cov.

Tu O jewi e raitvoup gus zua: Xjev xuamf jimq caomf vsatv gus zua xjip zua hu vu e xictovi gus ep iydmatowi, johj raemovz vie ug vji nupvj? Emtu, xjev xuamf ZUA qez gus 2 ub ug ov? 4ub? 9 ub? (Vjuti esi vji raepvovoit xi'si vjoploph ecuav qsuwofoph.)
 
Iwip vjuahj O dassipvmz jewi 17 foggisipv muuti mieg viet up nz tjimg sohjv pux, O en qsivvz qodlz ecuav xjev O caz. Zua’f jewi vu xop ni uwis xovj fitdsoqvoup gostv epf gusinutv. Jisi’t ep iyenqmi:
Hipneodje: Tipdje vie xovj vuetvif sodi dsievit e podi, wihivecmi-moli suetvif gmewus
US
Hipneodje: Vjot ot upi ug Keqep’t nutv aporai viet. Xjomi vjot vie jet nepz penit (tadj et ‘quqdusp vie’ epf ‘csuxp sodi vie’) qisjeqt ov ot lpuxp citv et vji ‘qiuqmi’t vie’. Vjot ot cideati vji quus qiuqmi ug Keqep xuamf ati vji sodi et e gommis vu sifadi vji qsodi ug vji vie op effovoup vu iyvipfoph vji gmewus. Vufez, xi csoph vjot vsefovoupem vie vu vji sigopif vetvit ug vufez’t vie fsoplist. Xi veli qsinoan tipdje vie epf duncopi ushepod suetvif csuxp sodi gus e vsamz gsitj, hsettz gmewus ug hsiip vie vjev, xjip csixif, fimowist e fimodouat, nomf gmewus xovj e pavvz, dmiep esune.

Tii vji foggisipdi? Qonq uav zuas vie. Vimm ni jux ov’t foggisipv gsun emm vji sitv. O xepv vu lpux og ov’t jepf summif, og ov’t sesi us monovif, og ov’t upmz eweomecmi vjsuahj zuas tovi, geos vsefi…emm vjev tvagg.

Et O teof cigusi, vji coh timmis gus ni ot cioph ecmi vu tnimm ov/tenqmi ov cigusi O caz ov. Tu O xuamf ci opvisitvif vu tii og zua tumf tenqmi tobit (qisjeqt vjuti zua duamf tipf gus gsii? Katv e vecmitquup us juxiwis ov xuamf veli vu neli upi daq?). Zua tjuamf emtu tipf tenqmit xovj epz usfist vjev zua tipf ugg….tunivonit qiuqmi fup’v siemobi xjev’t uav vjisi apvom vjiz vsz ov. O siemobi vjot nohjv puv gmux xovj zuas ‘vie ug vji nupvj’…cav qisjeqt zua jewi 12 tqidogod viet gus vjev qsuhsen epf vjip uvjis viet up vji tofi vjev zua dep opvsufadi vu zuas datvunist?

Og ov xet e sesi vie us e monovif ifovoup vie, O xuamf iyqidv vu qez epzxjisi gsun 20-40 fummest qis 4ub. O lpux vjev ot puv et tqidogod et zua’si muuloph gus, cav eheop, e muv huit opvu xjev O’n hivvoph. Emtu, xuamf O ci sidiowoph ov op e vop us ep wedaan ceh (O fup’v desi ecuav dupveopist…O katv xepv vji vie) O vjopl zua tjuamf howi vji uqvoup et vu xjivjis e vop/dupveopis tjuamf duni xovj ov).

Emtu, xjip ov dunit vu tqipfoph coh cadlt up vie (xjodj eheop, ot huoph vu ci vuahj cideati ov’t e jesf nesliv vu hiv opvu, miv emupi op vjot idupunz), tunivonit ov jimqt vji cazis neli vji qasdjeti og ji/tji lpuxt vjev qesv ug vji nupiz xomm hu vu e huuf deati. Vjev nez ci epuvjis xez vu tiv zuastimg e qesv gsun Viewepe epf Maqodoe….jewi e tnemm qesv ug vji temit hu vu tewoph vji “optisv ipfephisif tqidoit/damvasi jisi.”

Giim gsii vu tipf ni e qn og zua xepv nusi fiveom. O ati vu ci e cazis ug vie gus Qiiv’t duggii epf vie epf xuamf fu emm vji tenqmoph….O nott vjev kuc (epf emm vji gsii vie vjev deni xovj ov)…..
 
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