Hi all!
Been lurking in the background, but no more. I removed TikTok from my phone and replaced it with a link to this forum. So I guess it’s time ;P
Let’s keep it lean and mean.
What
After five years in business (content marketing, sales & copywriting) I am starting a project to structure & systemize. There is no juice left in me to keep winging it. I want strategy and tactics, also because I want more downtime.
At this point, mentally I work 24/7. It’s wearing me down. It’s not good for my energy. I skip fun. Inspiration. I skip meals sometimes.
Up until now I made 45k Euro’s in revenue but I am building my whole business back up again after a major hit that wasn’t C0VlD-19.
Why
In January I hired a business mentor for exact the same thing as I’m posting for today.
After divorcing my ex-husband early this year I suddenly felt the urgency to find someone to help me strengthen my business. Well. Looking back, I can see that I was a wounded animal desperate for someone to cling onto.
It resulted in a very intense and maybe even symbiotic partnership in which I found myself relying heavily on his expertise, giving him half my revenue but doing the majority of the work in my company. He still plays a part in two particular clients, however I brought down his ‘salary’ to 600 euro's a month. Which also feels like way too much, but I don't really know how to break it off when i had clients 'buy' him too.
Let’s call this my most expensive and insightful lesson in an old pattern of Shame/guilt/fear of not being good enough. And in finding my own true value. He helped me see how ffing professional and skilled I am myself. Not to brag, it’s just a comparison I can now make.
My goals
Financially: I want to make 10k a month for the rest of this year. My mortgage and food is safe in a buffer. 60k would help me to grow that buffer and to be able to delegate and do things like advertise and stuff.
Personally: I want to take time off and get inspired again by life, art, fun, sports. If I’m off, I don’t want to work. I want to be available for my kids (and for myself. In my head I work 24 hours a day. It affects my sleep, my mood & energy more than I admit)
Business: I want structure and systems both strategically & tactically so that there’s more room for creativity, play and experiments. I want to lose the feeling of rigidity and pushing hard.
HOW (and: loose ends)
My plan for this thread
Oh overwhelm how I know you! Luckily, I’m a process geek. What I will do, is structure everything in bitesized pieces. And I want to use this thread for my progression. So a battle plan on Monday. A reflection on Friday. And maybe some ponderings mid-week? I tend to structure my thoughts while writing. But I will need to choose sharply on how I spend my time. Don’t want to bypass doing stuff by talking about doing stuff.
Thank you for reading this far Do you see any blind spots?
Been lurking in the background, but no more. I removed TikTok from my phone and replaced it with a link to this forum. So I guess it’s time ;P
Let’s keep it lean and mean.
What
After five years in business (content marketing, sales & copywriting) I am starting a project to structure & systemize. There is no juice left in me to keep winging it. I want strategy and tactics, also because I want more downtime.
At this point, mentally I work 24/7. It’s wearing me down. It’s not good for my energy. I skip fun. Inspiration. I skip meals sometimes.
Up until now I made 45k Euro’s in revenue but I am building my whole business back up again after a major hit that wasn’t C0VlD-19.
Why
In January I hired a business mentor for exact the same thing as I’m posting for today.
After divorcing my ex-husband early this year I suddenly felt the urgency to find someone to help me strengthen my business. Well. Looking back, I can see that I was a wounded animal desperate for someone to cling onto.
It resulted in a very intense and maybe even symbiotic partnership in which I found myself relying heavily on his expertise, giving him half my revenue but doing the majority of the work in my company. He still plays a part in two particular clients, however I brought down his ‘salary’ to 600 euro's a month. Which also feels like way too much, but I don't really know how to break it off when i had clients 'buy' him too.
Let’s call this my most expensive and insightful lesson in an old pattern of Shame/guilt/fear of not being good enough. And in finding my own true value. He helped me see how ffing professional and skilled I am myself. Not to brag, it’s just a comparison I can now make.
My goals
Financially: I want to make 10k a month for the rest of this year. My mortgage and food is safe in a buffer. 60k would help me to grow that buffer and to be able to delegate and do things like advertise and stuff.
Personally: I want to take time off and get inspired again by life, art, fun, sports. If I’m off, I don’t want to work. I want to be available for my kids (and for myself. In my head I work 24 hours a day. It affects my sleep, my mood & energy more than I admit)
Business: I want structure and systems both strategically & tactically so that there’s more room for creativity, play and experiments. I want to lose the feeling of rigidity and pushing hard.
HOW (and: loose ends)
- Develop my pilot product further - I recently launched a pilot called the Killer Salescopy Kit. It is 7 weeks of research into buyer’s motives + value proposition + salescopy. I designed it to be sort of scalable, by following a very neat and structured process. Also it has canvases for the copy my clients will be writing. I LOVE this product, delivering it and selling it. It’s really about helping entrepreneurs get their messaging crystal clear and out in the world, which I feel is a major contribution, certainly in these times. I have 3 pilot clients. It sold for 1500 euro’s which is a bargain.
- Launching strategy for my Killer Salescopy Kit in September. I launched the pilot by doing daily stuff, unstrategized.
- I want a follow up product so that my sales funnel and product ecosystem is complete. After Killer Salescopy Kit ends in July I could help people build their authority with content marketing & management. I could help them with social selling/sales activities. I could help them with a product eco system, funnels, etc. I have a client that I sold a three month package to in february. He should logically be onboarded onto that same follow up product after July.
- Content strategy - Systemize and strategize my content into monthly planned pillar pieces and branched off posts. Now I write daily. Major mental load.
- Declutter things. I have a deteriorating LMS somewhere that I need to revive or something. It has massive knowledge that just sits there.
- Redo my current quiz funnel. It’s still based on wthe expertise of that mentor that I mentioned above. I need to redo it to my marketing expertise.
- Find an offloading strategy. Like I said. I mentally work 24/7 and I want it differently. I want to visit museums again, nature, watch some arthouse movies, dance in my living room. Now I work or I parent (luckily they are young so there is playtime).
At the end of my day I schedule my next day (One Thing-style by Gary Keller). Do some chores. On good days I do half an hour of yoga I nmy living room. Otherwise I try to read but I fall asleep exhausted. It’s not how I want to be. I would love to take a week off this summer. Thinking about it brings me light panic mode. - I need a plan for the 6 weeks of summer. There will be weeks with/without the kids. There will be weeks where I have two days for my business. And launching my product on the 1st of September, well. I need a plan.
- Advertising. I once paid for a short marketing campaign but that wasn't on point and didn't do anything. Now my messaging is so clear that I could launch a strategy again
- Financial planning. I am working through an old belief of not being able to do basic math. I am basically scared of numbers and of making mistakes with them. As you can see early on in my post, there's evidence of making mistakes So I need a plan for my 10k.
- The partnership. I am pressing the hired mentor for hours that he spends in my business, serving clients. To be able to tone his payment down further.
My plan for this thread
Oh overwhelm how I know you! Luckily, I’m a process geek. What I will do, is structure everything in bitesized pieces. And I want to use this thread for my progression. So a battle plan on Monday. A reflection on Friday. And maybe some ponderings mid-week? I tend to structure my thoughts while writing. But I will need to choose sharply on how I spend my time. Don’t want to bypass doing stuff by talking about doing stuff.
Thank you for reading this far Do you see any blind spots?
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