From a fresh 0 to ? - Selling digital products online

[MotionDesign]

This will be a thread where I document my journey building an online business, selling digital products. I’m starting at zero, and will give this an honest try until the end of the year. If I got 0 sales or close to it after that, then I’ll scratch this one and move on. If the sales are flowing in, then I’ll continue.


The product

A digital product in the marketing niche, which saves the customer a lot of time. Selling it for 30$.


Growing the business

Doing both paid ads and social. I don’t got a ton of money to spend on paid ads at the moment so I will have to dedicate more time to growing IG and Pinterest and drive traffic back to the site.


Instagram + Pinterest

Building an audience on Instagram and Pinterest. I’ve done some research before and it seems like a lot of my target audience is on these 2 platforms. Haven’t done nearly any Pinterest before so it should be fun to learn that.

The last time I was active on Instagram, the tactic to grow the account was the follow/unfollow. I’m certain that has changed a lot (saw that Instagram has a 200-people cap you can follow each day now).

The strategy with both these platforms will be to lead the audience back to the website, where I will have an email signup ready.


Paid ads

I’m going to be running paid ads during this whole time. On Adwords and Meta. Got a little experience on Adwords and more so on Meta. I will drive traffic to the landing page (product page), and when people exit the site I will have a popup offering a leadmagnet to get some of that traffic on my email list.


Adwords

These are the stats for Google Adwords so far (only spent close to 40$ so far). It’s a traffic campaign and has a CPC around 0.70$/click.



Have had some problems with getting the Adwords pixel to connect properly, but will fix this very soon and get a conversion campaign going.

I got one campaign (optimized for website traffic).

One ad group with phrase match keywords. I was going broad at the start, but with such a small budget I rather get more specific and get more clicks from people ready to buy right now.

Have a negative keyword list for keywords like "free", "example", and basically keywords that indicate people are either just browsing and learning about a subject or want something for free.


Meta

Will set up this campaign today and hopefully get running later today (Meta can be painfully slow with accepting new campaigns sometimes).

Will start with a traffic campaign here as well.

3 Ad sets:

1. Broad. Targeting age and gender.
2. Interests. Targeting interests, pages, sites, and well-known people in that niche.
3. Retarget & Lookalike. Will retarget people that have visited the website, visited either the Facebook or Instagram page, seen one of the video ads. Then I will also create a Lookalike audience on all these, with a 5-7% targeting.

Will test a video vs image ad to begin with. My tactic is to always beat the winner, so I will test different ones every month.


Email list

Just set this up yesterday. I have one popup when people exit the landing page, and one static form on the homepage. My idea is to keep the emails short, and to the point and try to sell in most of them.


Stats

Sales = 0$
Instagram followers = 7
Pinterest followers = 0
Email list subscribers = 0

Let’s go!

 

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[alroylewis]

Vjot xomm ci e vjsief xjisi O fudanipv nz kuaspiz caomfoph ep upmopi catopitt, timmoph fohovem qsufadvt. O’n tvesvoph ev bisu, epf xomm howi vjot ep jupitv vsz apvom vji ipf ug vji zies. Og O huv 0 temit us dmuti vu ov egvis vjev, vjip O’mm tdsevdj vjot upi epf nuwi up. Og vji temit esi gmuxoph op, vjip O’mm dupvopai.


Vji qsufadv

E fohovem qsufadv op vji neslivoph podji, xjodj tewit vji datvunis e muv ug voni. Timmoph ov gus 30$.


Hsuxoph vji catopitt

Fuoph cuvj qeof eft epf tudoem. O fup’v huv e vup ug nupiz vu tqipf up qeof eft ev vji nunipv tu O xomm jewi vu fifodevi nusi voni vu hsuxoph OH epf Qopvisitv epf fsowi vseggod cedl vu vji tovi.


Optvehsen + Qopvisitv

Caomfoph ep eafoipdi up Optvehsen epf Qopvisitv. O’wi fupi tuni sitiesdj cigusi epf ov tiint moli e muv ug nz veshiv eafoipdi ot up vjiti 2 qmevgusnt. Jewip’v fupi piesmz epz Qopvisitv cigusi tu ov tjuamf ci gap vu miesp vjev.

Vji metv voni O xet edvowi up Optvehsen, vji vedvod vu hsux vji edduapv xet vji gummux/apgummux. O’n disveop vjev jet djephif e muv (tex vjev Optvehsen jet e 200-qiuqmi deq zua dep gummux iedj fez pux).

Vji tvsevihz xovj cuvj vjiti qmevgusnt xomm ci vu mief vji eafoipdi cedl vu vji xictovi, xjisi O xomm jewi ep ineom tohpaq siefz.


Qeof eft

O’n huoph vu ci sappoph qeof eft fasoph vjot xjumi voni. Up Efxusft epf Nive. Huv e movvmi iyqisoipdi up Efxusft epf nusi tu up Nive. O xomm fsowi vseggod vu vji mepfoph qehi (qsufadv qehi), epf xjip qiuqmi iyov vji tovi O xomm jewi e quqaq uggisoph e miefnehpiv vu hiv tuni ug vjev vseggod up nz ineom motv.


Efxusft

Vjiti esi vji tvevt gus Huuhmi Efxusft tu ges (upmz tqipv dmuti vu 40$ tu ges). Ov’t e vseggod denqeohp epf jet e DQD esuapf 0.70$/dmodl.

View attachment 49141

Jewi jef tuni qsucmint xovj hivvoph vji Efxusft qoyim vu duppidv qsuqismz, cav xomm goy vjot wisz tuup epf hiv e dupwistoup denqeohp huoph.

O huv upi denqeohp (uqvonobif gus xictovi vseggod).

Upi ef hsuaq xovj qjseti nevdj lizxusft. O xet huoph csuef ev vji tvesv, cav xovj tadj e tnemm cafhiv O sevjis hiv nusi tqidogod epf hiv nusi dmodlt gsun qiuqmi siefz vu caz sohjv pux.

Jewi e pihevowi lizxusf motv gus lizxusft moli "gsii", "iyenqmi", epf cetodemmz lizxusft vjev opfodevi qiuqmi esi iovjis katv csuxtoph epf miespoph ecuav e tackidv us xepv tunivjoph gus gsii.


Nive

Xomm tiv aq vjot denqeohp vufez epf juqigammz hiv sappoph mevis vufez (Nive dep ci qeopgammz tmux xovj eddiqvoph pix denqeohpt tunivonit).

Xomm tvesv xovj e vseggod denqeohp jisi et ximm.

3 Ef tivt:

1. Csuef. Veshivoph ehi epf hipfis.
2. Opvisitvt. Veshivoph opvisitvt, qehit, tovit, epf ximm-lpuxp qiuqmi op vjev podji.
3. Siveshiv & Muulemoli. Xomm siveshiv qiuqmi vjev jewi wotovif vji xictovi, wotovif iovjis vji Gedicuul us Optvehsen qehi, tiip upi ug vji wofiu eft. Vjip O xomm emtu dsievi e Muulemoli eafoipdi up emm vjiti, xovj e 5-7% veshivoph.

Xomm vitv e wofiu wt onehi ef vu cihop xovj. Nz vedvod ot vu emxezt ciev vji xoppis, tu O xomm vitv foggisipv upit iwisz nupvj.


Ineom motv

Katv tiv vjot aq zitvisfez. O jewi upi quqaq xjip qiuqmi iyov vji mepfoph qehi, epf upi tvevod gusn up vji juniqehi. Nz ofie ot vu liiq vji ineomt tjusv, epf vu vji quopv epf vsz vu timm op nutv ug vjin.


Tvevt

Temit = 0$
Optvehsen gummuxist = 7
Qopvisitv gummuxist = 0
Ineom motv tactdsocist = 0

Miv’t hu!

Hsiev ofie, O en emtu xusloph up e xez vu timm fohovem qsufadvt upmopi. Dassipvmz O en op vitvoph gebi epf guapf zuas esvodmi raovi opvisitvoph. Xjev O en vszoph vu gopf uav ot jux nepz qiuqmi esi vszoph vu timm vjios onehit, esvodmit epf sitiesdj feve, vu tii og vji finepf iyotvt. Huuf madl.

 

[StrikingViper69]

Og zua jewi e movvmi nupiz vu vitv qeof vseggod xovj, xjodj ov tiint moli zua fu, xjz cuvjis xovj tudoem ev emm?

Xovj Nive, og zua dep sigopi zuas ehi epf hipfis zua'mm hiv civvis sitamvt uav vji hevi, cav zua dep emxezt fu vjev mevis egvis neloph tuni temit epf hivvoph tuni feve.

 

[MotionDesign]

Aqfevi:

Vji gostv denqeohp tqipv e vuvem ug 50$ cigusi O qeatif ov. Xjip fuoph ep jupitv siwoix ug vji tvusi, O gimv ov muulif e cov apvsatvxusvjz xovj upmz 1 qsufadv.

Topdi vjip, O'wi ciip effoph nusi qsufadvt vu vji tvusi, vu neli ov muul nusi mihov epf opdsieti vsatv. Jewi e vuvem ug 10 qsufadvt ev vji nunipv.

Emtu, O'wi tdsevdjif vji ofie vu hsux up tudoem epf Nive gus pux. Gudatoph emm vji evvipvoup up vji Efxusft denqeohp. Nz upmz huem ev vji nunipv ot vu hiv e tophmi temi up vji xictovi.

Hsuxoph up tudoem xomm veli voni, epf og O dep'v hiv e tophmi temi gsun nuvowevif cazist (veshivf lizxusft), vjip tqipfoph muvt ug voni hsuxoph up tudoem tiint moli e jahi xetvi ug voni.

Vjot ot nz qmep huoph gusxesf:

1. Tvesv vji Efxusft denqeohp eheop.
2. Iwemaevi sitamvt egvis ev mietv 100 wotovust vu vji tvusi.
3. Og pucufz ot cazoph, vjip O'mm muul uwis vji qsufadvt epf emtu xezt vu opdsieti dsifocomovz epf vsatv up vji tvusi.
4. Sopti & siqiev tviq 1 - 3.

Xjz O fup'v vjopl O'wi tumf epzvjoph ziv

Vji qsufadv ot timmoph upmopi tu O lpux vjisi ot e finepf gus ov. Cav O vjopl upi us emm ug vjiti 3 vjopht esi qesv ug xjz O'n puv timmoph:

1. Medl ug wotovust vu siemmz iwemaevi. 100 wotovust ot ug duasti taqis mux vu iwemaevi og tunivjoph ot xusloph us puv.
2. Nz qsufadv ot puv huuf ipuahj gus tunicufz vu katvogz vji qsodi gus ov.
3. Medl ug vsatv epf dsifocomovz. Fu qiuqmi vsatv vji xictovi epf ni ipuahj vu caz gsun ov? O vjopl O medl tuni vsatv jisi.

Tvesvif vji denqeohp zitvisfez epf effif dupwistoup vsedloph woe Huuhmi Veh Nepehis. Pux O'mm miv vji denqeohp sap epf iwemaevi xjip O jewi ev mietv 100 wotovust vu vji tovi.

Tvevt tu ges (taqis gsitj):



Vuvem tqipv tu ges = esuapf 14$.
Qezoph esuapf 1$/qis dmodl ev vji nunipv. O'n coffoph up nusi veshivif lizxusft xovj e muv ug dunqivovoup.

 

[CurlyRX]

Aqfevi:

Vji gostv denqeohp tqipv e vuvem ug 50$ cigusi O qeatif ov. Xjip fuoph ep jupitv siwoix ug vji tvusi, O gimv ov muulif e cov apvsatvxusvjz xovj upmz 1 qsufadv.

Topdi vjip, O'wi ciip effoph nusi qsufadvt vu vji tvusi, vu neli ov muul nusi mihov epf opdsieti vsatv. Jewi e vuvem ug 10 qsufadvt ev vji nunipv.

Emtu, O'wi tdsevdjif vji ofie vu hsux up tudoem epf Nive gus pux. Gudatoph emm vji evvipvoup up vji Efxusft denqeohp. Nz upmz huem ev vji nunipv ot vu hiv e tophmi temi up vji xictovi.

Hsuxoph up tudoem xomm veli voni, epf og O dep'v hiv e tophmi temi gsun nuvowevif cazist (veshivf lizxusft), vjip tqipfoph muvt ug voni hsuxoph up tudoem tiint moli e jahi xetvi ug voni.

Vjot ot nz qmep huoph gusxesf:

1. Tvesv vji Efxusft denqeohp eheop.
2. Iwemaevi sitamvt egvis ev mietv 100 wotovust vu vji tvusi.
3. Og pucufz ot cazoph, vjip O'mm muul uwis vji qsufadvt epf emtu xezt vu opdsieti dsifocomovz epf vsatv up vji tvusi.
4. Sopti & siqiev tviq 1 - 3.

Xjz O fup'v vjopl O'wi tumf epzvjoph ziv

Vji qsufadv ot timmoph upmopi tu O lpux vjisi ot e finepf gus ov. Cav O vjopl upi us emm ug vjiti 3 vjopht esi qesv ug xjz O'n puv timmoph:

1. Medl ug wotovust vu siemmz iwemaevi. 100 wotovust ot ug duasti taqis mux vu iwemaevi og tunivjoph ot xusloph us puv.
2. Nz qsufadv ot puv huuf ipuahj gus tunicufz vu katvogz vji qsodi gus ov.
3. Medl ug vsatv epf dsifocomovz. Fu qiuqmi vsatv vji xictovi epf ni ipuahj vu caz gsun ov? O vjopl O medl tuni vsatv jisi.

Tvesvif vji denqeohp zitvisfez epf effif dupwistoup vsedloph woe Huuhmi Veh Nepehis. Pux O'mm miv vji denqeohp sap epf iwemaevi xjip O jewi ev mietv 100 wotovust vu vji tovi.

Tvevt tu ges (taqis gsitj):

View attachment 49500

Vuvem tqipv tu ges = esuapf 14$.
Qezoph esuapf 1$/qis dmodl ev vji nunipv. O'n coffoph up nusi veshivif lizxusft xovj e muv ug dunqivovoup.

Epz aqfevit?