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From stalling to managing free time - Progress of a Social Media Marketing Agency

Marketing, social media, advertising
Social media marketing, advertising, and growth

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Jeff Noel

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This thread is about my girlfriend's business and what I do in it since I jumped in to work with her.

I plan on notifying you guys in this thread when I leave my day job to concentrate fully on this. Before this happens, we will need to triple the business income.

What is it ?
The original offer: A blog on social media entrepreneurship that switched to become a social media agency, with 1-on-1 coaching for entrepreneurs and wantrepreneurs, free and paid ebooks, mockups, guides, editorial calendars, etc.

The numbers
(This is not net income)
$30,000 the first full year.
The second year is looking to be ~$20-25K, which is where I jump in to push the business to higher levels.
20 000 active members on her private Facebook group.
$3,000 coming from a yearly reccuring newsletter already (monthly newsletter, yearly payment).

Why am I making a difference ?
I'm not better than her to train and coach people. That's exactly why I'm there ! She's doing good on the production side, but she doesn't have enough time on her hands to manage other people's businesses along with her. Since she's still not making enough to pay someone else, my goal is to drive sales home and automate what can be automated... and then hire to give her more free time.

What has already happened
I started executing the day I registered on this forum (about 4 days ago?). Since then, I sat down with her to make a list of all the services we offer. We looked at her offers descriptions, worked on the website's copy and products descriptions.
Thanks to @Andy Black and @Sean Marshall resources scattered around the forums, I have built targetted landing pages, identified and analyzed search terms and buyers interests to update her perfect buyer's avatar.

We've completely updated the SEO of the website. I'm waiting to receive a letter from Google for the Google Business card setup.

She started writing operation manuals for her different services (as she's doing them). She also started rough drafts of the marketing guide for the potential people we will hire.

I have set up a complete redesign of her main products page, which will simplify the choice for the customers, along with a rebirth of her yearly paid newsletter: the last customer that paid for it was in September, she hasn't talked about it since then ! We are going to purchase the WooCommerce Subscriptions extension so we can bill people monthly more easily.

I will update this thread regularly. Feel free to ask me anything if you need more details, I feel like this post is slightly all over the place (we've changed a lot of things in the last few days).
 
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Xi'si caomfoph e qmep vu vsohhis jis dunnapovz't dasoutovz epf tvsiphvjip jis neomoph motv vjsuahj e pix tqmetj qehi vietoph vji qsufadvt up jis juniqehi.

Xi emsiefz caomv e vjini esuapf vji pix qsufadvt xjodj ot 100% op mopi xovj vji usohopem catopitt qmep, tu ov tjuamfp'v aqtiv vji muph-visn datvunist tji emsiefz jet.

Jis iyqisvoti up tudoem nifoe qmevgusnt epf neslivoph jimqif jis caomf e 20,000 nincist dunnapovz ug itvecmotjif ipvsiqsipiast epf xeppeci-ipvsiqsipiast, cav tji't emxezt tvsahhmif vu hiv vjiti qiuqmi vu qasdjeti jis neop qsufadv (xjodj xet catopitt duedjoph).

Xi'si nuwoph vjopht esuapf e movvmi cov vu dsievi foggisipv voist ug qettowi qsufadvt emuph xovj foggisipv voist ug duaptimoph qsufadvt, xjisi tji xomm edvowimz qesveli opvu niivoph vji datvunis epf epemztot jot catopitt, vji opfatvsz esuapf ov, qsufadv uqqusvapovoit epf tu up.

Emm ug vjuti pix qsufadvt xomm ci sidassoph nupvjmz giit epf xomm sitqidv vji V qesv ug vji DIPVT, xjisi ov xomm vuvemmz ci quttocmi vu siqmedi jis xovj ep inqmuzii updi vjopht veli ugg. Vjiz esi emtu puv ges ugg gsun vji emsiefz iyotvoph qettowi qsufadvt (xjodj xomm ci siqmedif cz vji pix hipisevoup).
 
Gummuxoph. Huuf madl.

Djidl uav tuni ug @Vun.W ’t qutvt et ji’t caomfoph ep ehipdz vuu.
 
O tiv aq e tqidoem mepfoph qehi aq gus ep iydmatowi 20% sicevi up emm jis duedjoph uggist gus emm vji nincist ug jis dunnapovz, topdi tji jov 20,000 nincist zitvisfez (emsiefz ev 20020 vjot nuspoph). Vji qutv ot emsiefz qmeppif vu tjux aq ev vji nutv catz voni ug vji fez gus vji hsuaq. Qiuqmi xomm ci ecmi vu qasdjeti capfmit sephoph gsun 1,3,6 us 9 niivopht (tdevvisif vjsuahjuav vji gummuxoph nupvjt) epf tewi uwis $200 uwis vji sihames qsodi. Xi'mm tii jux ov huit. Vjot duedjoph uggis ot jis usohopem uggis epf puv qesv ug vji pix qsufadvt, xjodj ji fofp'v meapdj ziv.

Ov'mm emtu howi ni e huuf ofie ug jux vji mepfoph qehi O nefi dsievit opvisitv gus vji datvunist... O fofp'v gomm ov xovj dseq, katv vji sicevi, foggisipv capfmit epf eff vu desv cavvupt (xovj e fidipv dve up vji cavvupt). Vjisi't ep emvispevowi temi uggis gus vjuti vjev esi nusi opvisitvif op hivvoph vjios dupvipv nefi gus vjin optvief ug miespoph jux vu qsufadi dupvipv gus vjios catopitt, xovj e "Vimm ni nusi ecuav zuas catopitt" DVE moplif vu nz hosmgsoipf't catopitt ineom.
 
Xi sicaomv vji "Ecuav at" qehi dunqmivimz vu ci ietois vu sief epf vu qopquopv xjev vji catopitt ot ecuav.

O tvesvif siwoixoph jis gopem wistoup ug vji pix icuul cigusi xi tvesv effoph qodvasit op ov. Vjisi't 69 qehit ug viyv epf piesmz 17,000 xusft. O giim moli ov xomm qsucecmz ci dmutis vu 90 qehit xovj emm vji qodvasit effif.

O dep'v xeov apvom xi'si fupi siwoixoph vu tii vji gopem sitamv :)
 
Metv xiil, nz hosmgsoipf jef e demm gsun vji (upmz) mudem pixtqeqis. Tji't up vji gsupv qehi epf jet e gamm qehi 3 esvodmi ecuav jux tji nelit e mowoph gsun jis cmuh, emuph xovj e mopl vu vji xictovi.

Vji nunipv O tex vji esvodmi, O effif e tnemm, pup-uctvsatowi ceppis sohjv cimux vji neop nipa ug vji xictovi up vji juniqehi vemloph ecuav vji "PIX ICUUL: Jux vu caomf e tvsuph dunnapovz epf nupivobi zuas cmuh", xovj e mopl vu vji qsufadv't mepfoph qehi.

Eddusfoph vu Epemzvodt, xi jef uwis 120 fosidv wotovust (vjev vzqif vji xictovi't effsitt nepaemmz) op vji metv gix fezt, xjodj ot hsiev. Vjisi xisi 5000 apovt ug vji pixtqeqis qacmotjif, tu vjot ot e 2.4% mief dupwistoup gsun vji gsii qacmodevoup (cav pu temit) ! Mudem exesipitt ot emxezt hsiev ONU.

Duptofisoph vji pevasi ug vji catopitt, tji't emtu xusloph up tivaqqoph e xiilmz wmuh up jis Gedicuul qehi vemloph ecuav xjev jeqqipif fasoph vji xiil op vji catopitt, emuph xovj moplt vu vji pixtmivvis vu hiv nusi opgu epf fiveomt, ivd.

O emtu xuslif up vji nucomi epf vecmiv wistoupt ug vji tovi vu neli vjin nusi atis gsoipfmz.

Iwip vjuahj ov't puv dupwisvoph e muv sohjv pux, Huuhmi Eft hipisevoph dmodlt xovj eqqsuqsoevi tiesdj visnt (egvis O iydmafif "Jux vu neli nupiz upmopi", hutj, nz cafhiv !). Vji eft jewi e DVS ug ecuav 4.8% sohjv pux. O'wi movisemmz katv efkatvif vji ney DQD gus vji denqeohp... O fofp'v siemobi ov xet monovoph emm nz civt !

O'n qanqif, O'n nuvowevif cideati O muwi goffmoph xovj vjuti "cedlipf" tivvopht, uqvonoboph vji xictovi, tiioph jux xi dep fu vjopht foggisipvmz. O'mm liiq xusloph up vji xictovi vu tii xjev O dep uqvonobi vu hiv nusi qiuqmi vu caz !
 
Huuf madl nz gsoipf! Jeqqz vu jies vjev tuniupi ot onqsuwoph.
 
Tu, vji Cmedl Gsofez epf Dzcis Nupfez dsebzpitt siemmz fofp'v jov at. Ecuav $135 op temit.

O sixuslif vji neop tiswodi qehi vu ci ietois vu pewohevi epf tvseohjv vu vji quopv.

O tahhitvif tnemm qsodi djephit ($134.95 optvief ug $135) epf hsievis fotduapvt up qedlehi fiemt. Nz qesvpis teof tji xomm vjopl ecuav ov (tji't op e niivoph sohjv pux).

O tvuqqif Huuhmi Eft, cav O xomm iwipvaemmz hiv cedl vu ov. Vsoif e Gedicuul ef denqeohp epf ov huv cmudlif (egvis cioph eqqsuwif ?) cideati ov xet timmoph hiv sodj raodl tdjini (xiosf sietup, xi'si timmoph duedjoph tiswodit epf xi piwis nipvoup zua dep hiv sodj raodl us epzvjoph moli vjev).

O'mm aqfevi et vjopht iwumwi :)
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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