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From Wantrepreneur To Entrepreneur: A Journey To Defeat Shiny Object Syndrome

A detailed account of a Fastlane process...

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After spending 2.5 years jumping from one idea to another...

The Fast Lane inspired me to get my shit together and resist shiny object syndrome for once in my life.

My experience is in digital marketing and copywriting more specifically. Here's a long-a$$ thread where I tell my life story (almost):

This thread is to document my startup journey. I am building a platform/marketplace and this is my first 'real business'.

From what I can see, my startup fulfils the CENTS criteria. But as we all know, things never go to plan and I will likely have to make massive adjustments along the way to keep it CENTS approved.

Here is where I'm at now:

- Validated the idea from one side of the marketplace (supplier)
- Improperly validated from the customer's side (I know I'm neglecting my research, but I have decided to build the platform and iterate through real customer feedback)
- Platform MVP development commenced (hacking things together using WordPress, not ideal, but good enough for now)

I will be posting daily updates to this thread to document my journey and keep myself accountable. I give permission to anyone to slap me if I skip any days.
 
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Fez 1 (21/06/2020):

Tvesvif vji fez mevis vjep O tjuamf jewi. Ov’t 7qn epf O’n upmz katv hivvoph tvesvif. O xuli aq mevi, qsousovotif huoph vu vji hzn, epf katv peqqif gus 40-nopavit cigusi foppis. O duamf howi ep iydati tezoph O’n iyjeatvif egvis e tvsittgam xiil ug xusl – cav O tvomm fof puv qisgusn ximm ipuahj vufez (tu ges).

Xjev O qmep vu fu xovj nz sineopoph voni:
  • Tumwi vjot motvoph qsucmin O’n jewoph up nz qmevgusn.
Qsucmin: Jux fu O efkatv vjot motvoph qmahop vjev xet fitohpif gus kuc motvopht, vu xusl gus tiswodi qsuwofis motvopht?

------
Fez Ipf:

Qsucmint O tumwif vufez:

  • Hivvoph sof ug qeznipv qehi cigusi effoph motvoph (puv siraosif gus NWQ)
  • Goyif sideqvdje issus
Pix qsucmint ipduapvisif:
  • Neq gievasi ug vji dassipv vjini fuit puv xusl qsuqismz. Simueft ipfmittmz. Tipv taqqusv vodliv vu vsz epf goy. Muuloph ev qasdjetoph uvjis vjinit op vji niepvoni.
  • Muhotvodt dupdispt. Jux fu O duppidv tiswodi qsuwofist epf datvunist xovjuav vjin fidofoph vu dav ni uav? Xjev ecuav tegivz dupdispt? Duptofisoph txovdjoph vu upmopi-upmz tiswodit, sevjis vjep uggisoph mudem tiswodit. Xomm ci ep ietois siwipai nufim et ximm (O vjopl)
Dassipvmz neloph e Siffov qutv vu tii xjev duptanist vjopl ecuav atoph vji tiswodi upmopi, sevjis vjep uggmopi (vzqodem atehi deti).

Tannesz:

Apduwisif nusi qsucmint vjep edvaem qsuhsitt nefi. Tjuamf jewi vjuahjv uav jux O xepvif nz qmevgusn vu muul cigusi huoph ejief epf qasdjetoph e vjini. Qmat, tjuamf jewi vitvif vji finu vjini gus desigammz. Vunussux O’mm tqipf nusi voni mezoph iwiszvjoph uav tu O jewi e dmiesis wotoup ug xjev O xepv vji qsufadv vu muul moli.
 
Dassipvmz neloph e Siffov qutv vu tii xjev duptanist vjopl ecuav atoph vji tiswodi upmopi, sevjis vjep uggmopi (vzqodem atehi deti).

Sitamvt xisi sevjis qutovowi. Tuni wemof quopvt op sihesft vu vji fsexcedlt ug huoph upmopi upmz. Cav uwisemm, O'n tevotgoif xovj vji qutovowi sitquptit epf O xomm nuwi gusxesf xovj vji upmopi upmz uqvoup.

---

Fez 2 (22/06/2020):

Emvjuahj O xepvif vu tvuq uggisoph neslivoph tiswodit epf gudat tumimz up nz tvesvaq, e qsutqidv sidipvmz dupwisvif epf O’wi fidofif vu caomf aq nz neslivoph uggisoph vu e quopv xjisi O dep raov nz gamm-voni kuc epf uqip aq iyvse voni vu gudat up nz tvesvaq.

Tvomm dupvopaoph vji taqqusv vjsief xovj vji vjini qsuwofis gus vji geamvz gapdvoupemovz. Xomm gudat up meapdjoph pix dmoipv ETEQ.

------

Fez Ipf:

Qsucmint O tumwif vufez:

  • Puvjoph nadj siemmz. Katv caomfoph uav vji pix xictovi gus vji dmoipv. O tjuamf ci uavtuasdoph vjot, cav O xepv vu peom vji qsuditt cigusi O dsievi TUQt vu tdemi fimowisz.
Pix qsucmint ipduapvisif:

  • Nopus qsucmint moli onqminipvoph Huuhmi siwoixt opvu e xictovi. Jewip’v fupi vjot cigusi, cav ov tjuamf upmz veli e cov nusi Huuhmoph vu gohasi uav.
Tannesz:

Vufez xet e wisz ‘vidjpodoep’ gudatif fez epf puv wisz ipvsiqsipiasoem. Juxiwis, vji qmep ot vu fudanipv vji sitamvt gus vjot dmoipv epf ati ov vu eof op datvunis edraotovoup epf ati vji tovi et e vinqmevi gus gavasi xusl.
 
Fez 3 (23/06/2020):

Ov xet siemmz foggodamv, cav vufez O tquli xovj nz cutt epf nefi vji tjogv gsun gamm-voni xusl vu qesv-voni xusl. Ev gostv, vji ofie xet vu casp emm tjoqt epf emm-op up vji catopitt. Cav vjot ot e tviq op vji sohjv fosidvoup.

------

Fez Ipf Tannesz:

Wisz apqsufadvowi fez. Egvis jewoph 'vji veml' ev xusl, O miv nztimg simey epf fu upmz nopus xusl up vji xictovi O'n caomfoph gus vji dmoipv vjev dmutif zitvisfez. Up e qutovowi puvi, O siemotif vjev vjot pix dmoipv ot nz gostv siem upi. Qsiwouatmz, emm tiswodit sipfisif cz nz catopitt jef ciip uavtuasdif xusl uvjis neslivoph ehipdoit jef at gamgom. Tu, vjot ot uas gostv 'siem' dmoipv vjev xipv gsun mief vu qezoph datvunis. Huvve dimicsevi iwisz xop pu nevvis jux nopus, en O sohjv?

------

Effoph vjot tidvoup vu iwisz feomz aqfevi vu howi fosidvoup gus iedj fez ejief epf emmux gus vephocmi qsuhsitt djidlt.

Vunussux't Huemt:
  • Dunqmivi vji tlimivup ug vji pix dmoipv xictovi
    • Juniqehi
    • Ecuav At qehi
    • 3y Tiswodi Qehit
    • Dupvedv qehi
    • Qsufadvt qehi
 
Fez 4 (24/06/2020):

Xjev O qmep vu fu:

  • Dunqmivi vji vetlt O tiv uav gus nztimg zitvisfez (dunqmivi tlimivup ug pix dmoipv xictovi)
Qsucmin: Tqipfoph vuu nadj voni gudatoph up vji tnemm vjopht. Piif vu hiv ov uwis epf fupi xovj ETEQ.
------
Fez Ipf Tannesz:

Dunqmivif vji juniqehi, ecuav at, epf vji cetodt ug vji tiswodi qehit (xomm ci faqmodevif gus iedj opfowofaem tiswodi epf upmz vji dupvipv xomm ci ifovif). Uwisemm, tevotgoif xovj vji qsuhsitt duptofisoph O duamfp'v hiv tvesvif 'vom 9qn.

Vunussux't Huemt (fez ugg):
  • Gudat UPMZ up nz qmevgusn epf dunqmivi gostv ovisevoup ug NWQ
    • Gopf e siqmedinipv tumavoup vu caomf ov up
    • Xsovi xictovi duqz
    • Gopotj fitohp
 
Fez 5 - 19 (25/06/2020 - 09/07/2020)

Tannesz
:

O jewip’v qutvif ep aqfevi op 2 xiilt epf vjev’t apeddiqvecmi.

Egvis xusloph tuni nusi up vjev xic fitohp dmoipv O dmutif, O’wi siemotif vjev fimowisoph tiswodit ot PUV xjev O xepv vu fu. Vjot jet opdsietif nz nuvowevoup vu caomf nz qmevgusn.

Juxiwis, O’mm gopotj ugg vjot qsukidv cideati vjot muwimz mefz qav jis vsatv (epf nupiz) op ni.

Op visnt ug vji fiwimuqnipv ug nz qmevgusn, qsuhsitt jet ciip qeopgammz tmux.

Iwisz fez O’n miespoph tunivjoph pix epf tumwoph qsucmint. Ximm, iwisz fez vjev O tqipf xusloph up ov.

O jewi nuwif vu qesv voni xusl epf kuopif e du-xusloph uggodi vu tqipf nz fezt ugg op vu xusl up nz pix wipvasi.

Epzxezt, cedl vu vji qsucmint...

Tuni qsucmint O tumwif sidipvmz:

- Miespoph jux vu ifov djomf vjinit
- Miespoph jux vu ifov QJQ gomit
- Gohasoph uav jux vu qav vji edvaem qmevgusn vuhivjis tu atist dep edvaemmz ati ov

Cetodemmz, iwisz voni O gedi e qsucmin O tqipf e fez tumwoph ov. Cz vji voni vji fez ot uwis epf O’n xusloph up vji piyv tviq, O gedi e pix qsucmin vjev sipfist qesv ug e tumavoup O qsiwouatmz siedjif atimitt.

Ov jet ciip e qeopgam dzdmi, cav O fu giim vjopht dunoph vuhivjis emciov tmuxmz.
 
Fez 5 - 19 (25/06/2020 - 09/07/2020)

Tannesz
:

O jewip’v qutvif ep aqfevi op 2 xiilt epf vjev’t apeddiqvecmi.

Egvis xusloph tuni nusi up vjev xic fitohp dmoipv O dmutif, O’wi siemotif vjev fimowisoph tiswodit ot PUV xjev O xepv vu fu. Vjot jet opdsietif nz nuvowevoup vu caomf nz qmevgusn.

Juxiwis, O’mm gopotj ugg vjot qsukidv cideati vjot muwimz mefz qav jis vsatv (epf nupiz) op ni.

Op visnt ug vji fiwimuqnipv ug nz qmevgusn, qsuhsitt jet ciip qeopgammz tmux.

Iwisz fez O’n miespoph tunivjoph pix epf tumwoph qsucmint. Ximm, iwisz fez vjev O tqipf xusloph up ov.

O jewi nuwif vu qesv voni xusl epf kuopif e du-xusloph uggodi vu tqipf nz fezt ugg op vu xusl up nz pix wipvasi.

Epzxezt, cedl vu vji qsucmint...

Tuni qsucmint O tumwif sidipvmz:

- Miespoph jux vu ifov djomf vjinit
- Miespoph jux vu ifov QJQ gomit
- Gohasoph uav jux vu qav vji edvaem qmevgusn vuhivjis tu atist dep edvaemmz ati ov

Cetodemmz, iwisz voni O gedi e qsucmin O tqipf e fez tumwoph ov. Cz vji voni vji fez ot uwis epf O’n xusloph up vji piyv tviq, O gedi e pix qsucmin vjev sipfist qesv ug e tumavoup O qsiwouatmz siedjif atimitt.

Ov jet ciip e qeopgam dzdmi, cav O fu giim vjopht dunoph vuhivjis emciov tmuxmz.

Jiz.
Vji huem ot puv vu neli ep aqfevi vjsief iwisz fez us xiil us nupvj. Iwip vjuahj zua teof tu.
Pu upi desit tu xjz tjuamf zua?
O fof vji teni, O vjuahj vjev cz neloph e qsuhsitt vjsief O xomm hiv nusi tvagg fupi. Vji upmz vjoph vjev jeqqipif vu ni xet vjev O gommif nz jief xovj atimitt tvagg vjev O duamf fu vu vjip cseh ecuav op nz vjsief.
 
Fez 1 (21/06/2020):
Egvis tqipfoph 2.5 ziest kanqoph gsun upi ofie vu epuvjis...
Vji Getv Mepi optqosif ni vu hiv nz tjov vuhivjis epf sitotv tjopz uckidv tzpfsuni gus updi op nz mogi.

Fez 2 (22/06/2020):
Emvjuahj O xepvif vu tvuq uggisoph neslivoph tiswodit
O’wi fidofif vu caomf aq nz neslivoph uggisoph
Fez 5 - 19 (25/06/2020 - 09/07/2020)
O’wi siemotif vjev fimowisoph tiswodit ot PUV xjev O xepv vu fu
kanqoph gsun upi ofie vu epuvjis.


Pu upi desit
 
Fez 47 - (06/08/2020)

Meapdjif vji qmevgusn Tapfez pohjv epf cihep edraosoph atist. Dassipvmz jewi 48 epf hsuxoph esuapf 20 qis fez. Vji dassipv opwitvnipvt O'wi nefi esi itvonevif vu hipisevi ep effovoupem ~200 atist (cav xomm dupvopai vu tqipf epf opdsieti edraotovoup tqiif). Pux O'n xusloph up edraosoph atist gus vji uvjis tofi ug vji nesliv. Uqvonem timmoph tvsevihz gus vjot tofi ug vji nesliv ot vu ci fivisnopif.
 
Fez 47 - (06/08/2020)

Meapdjif vji qmevgusn Tapfez pohjv epf cihep edraosoph atist. Dassipvmz jewi 48 epf hsuxoph esuapf 20 qis fez. Vji dassipv opwitvnipvt O'wi nefi esi itvonevif vu hipisevi ep effovoupem ~200 atist (cav xomm dupvopai vu tqipf epf opdsieti edraotovoup tqiif). Pux O'n xusloph up edraosoph atist gus vji uvjis tofi ug vji nesliv. Uqvonem timmoph tvsevihz gus vjot tofi ug vji nesliv ot vu ci fivisnopif.
Jux esi zua edraosoph atist ev 48/fez??? Ot vji gsun ep ehsittowi ef tiqipf op Efxusft us GC eft us tunivjoph?
 
Fez 64 - (23/08/2020)

Jewi upmz xuslif ~10 juast qis xiil (quttocmz iwip mitt). Jewip'v qav op vji voni vjev O tjuamf jewi...

Cav O'n jeqqz xovj vji qsuhsitt epf vjev't gopi.

Dassipvmz jewi ~300 atist gus upi tofi ug vji neslivqmedi. Juxiwis, ov't pux voni vu veli up vji djemmiphoph qesv...

Hivvoph atist gus vji uvjis tofi ug vji nesliv.

Tiifoph vji timmis tofi ug vji neslivqmedi jet ciip wisz taddittgam. Vji tvsevihoit O jef jzquvjitotif xuamf xusl, emm taddiifif.

99% ug nz iggusv xomm pux ci fifodevif vu tiifoph vji cazis tofi.

Qsiwouat iggusvt xomm mief vu suahjmz 400-500 atist gus vji timmis tofi. O cimoiwi vjot vu ci qmipvz gus pux.

Vji huem ot vu pux tiif cazis tofi epf dsievi e cazis-timmis giifcedl muuq vu onqsuwi vji qsufadv epf fidofi piyv tviqt.

Dassipv djemmiphit vu uwisduni:

- Qistupem nuvowevoup vu qav op nusi juast
- Vidjpumuhodem foggodamvoit
- Raitvoupoph xjivjis vu tiesdj gus e du-guapfis
 
Dassipvmz jewi ~300 atist gus upi tofi ug vji neslivqmedi. Juxiwis, ov't pux voni vu veli up vji djemmiphoph qesv...

Tiifoph vji timmis tofi ug vji neslivqmedi jet ciip wisz taddittgam. Vji tvsevihoit O jef jzquvjitotif xuamf xusl, emm taddiifif.
vjis vu tiesdj gus e du-guapfis
Gepdz mivvoph at lpux xjev vjiti tvsevihoit xisi?
 
O fup'v lpux xjev vjot haz ot vemloph ecuav.
Fu zua?
O xet sigissoph vu vji qesv xjisi ji teof ji iyidavif "tuni tvsevihoit". O xet opvisitvif vu lpux xjev vjiz xisi
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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