I would like to share here the marketing strategy for my first business.
Just a short introduction: I work as freelancer and few months ago I started studying marketing to improve my role. In my spare time I like drawing and in the past years I designed a graphic novel that I thought to publish somewhere as download for free. Therefore, I decided in the end to use this novel as exercise to improve my knowledge in marketing.
In few words, I want to try to sell the novel applying the marketing theories I've studied.
The goal, now, is having back the money I spent for draw it (let's say 1500$) and reach at least smth like 100 readers. Too high goal? Probably, I consider this activity a mere training.
Here the draft of my strategy (so far, I did nothing)
1- Positioning
As the novel is already completed, my business can't be really marketing first. I tried, anyway, to underline why my novel is different from others: for example, is "not the usual hero story". I am going to stress this point in the funnel's copywriting.
2- Product and pricing
The novel could be sold in two versions: printed and digital. The print version should cost at least 70$ (40-50$ cost of print, plus the delivery and my earning). It's very expensive, I think nobody will buy it. At the same time, I am afraid the sales page without a print version could be seen as "cheap". I was thinking to provide it anyway, or introducing it with a "coming soon". What do you think?
For the digital version is much easier. Looking at online shops, I've seen the amount of 10-12$ as the highest price for ebooks, doesn't matter how many pages they have. The novel consists of 450 pages: my idea is dividing it in 3 volumes. The first one is for free, the second and the third with a price of 5.50$ each (or, better, 5.20$ the second and 5.80$ the third, as the last one is a bit longer). There is a preview of 10 pages for every book, and it's possible buying the whole novel with a little discount (3 volumes: 9.80$). I applied here 3 different pricing strategies: promotion, psychological, bundle.
What about illegal copies? There is no protection for ebooks. I decided to not care about it. If my novel is spreaded around illegaly, it means I will be famous.
3- Funnel
I designed my personal funnel. The novel will be sold on its shop online: a small web site with sales page, character and plot sections, intro video. It will be possible leaving a review.
Speaking about ads, I started with Google but I've seen there are almost no researches: I guess people don't look for "generic novel to read". I found people seeking for specific novels or specific sites where to read them, but nothing like "online novels" or "gothic novels (whatever genre, doesn't matter)". I moved then to Meta (FB+IG) : as my product covers a "not expressed need" and is entertainment, maybe is a better solution. The ads links to the landing page: the preview of the first chapter of the first book, free to read. At the end of the first chapter, the user can download for free the first book, or go to the sales page.
That's, basically, my idea. Please feel free to comment
Just a short introduction: I work as freelancer and few months ago I started studying marketing to improve my role. In my spare time I like drawing and in the past years I designed a graphic novel that I thought to publish somewhere as download for free. Therefore, I decided in the end to use this novel as exercise to improve my knowledge in marketing.
In few words, I want to try to sell the novel applying the marketing theories I've studied.
The goal, now, is having back the money I spent for draw it (let's say 1500$) and reach at least smth like 100 readers. Too high goal? Probably, I consider this activity a mere training.
Here the draft of my strategy (so far, I did nothing)
1- Positioning
As the novel is already completed, my business can't be really marketing first. I tried, anyway, to underline why my novel is different from others: for example, is "not the usual hero story". I am going to stress this point in the funnel's copywriting.
2- Product and pricing
The novel could be sold in two versions: printed and digital. The print version should cost at least 70$ (40-50$ cost of print, plus the delivery and my earning). It's very expensive, I think nobody will buy it. At the same time, I am afraid the sales page without a print version could be seen as "cheap". I was thinking to provide it anyway, or introducing it with a "coming soon". What do you think?
For the digital version is much easier. Looking at online shops, I've seen the amount of 10-12$ as the highest price for ebooks, doesn't matter how many pages they have. The novel consists of 450 pages: my idea is dividing it in 3 volumes. The first one is for free, the second and the third with a price of 5.50$ each (or, better, 5.20$ the second and 5.80$ the third, as the last one is a bit longer). There is a preview of 10 pages for every book, and it's possible buying the whole novel with a little discount (3 volumes: 9.80$). I applied here 3 different pricing strategies: promotion, psychological, bundle.
What about illegal copies? There is no protection for ebooks. I decided to not care about it. If my novel is spreaded around illegaly, it means I will be famous.
3- Funnel
I designed my personal funnel. The novel will be sold on its shop online: a small web site with sales page, character and plot sections, intro video. It will be possible leaving a review.
Speaking about ads, I started with Google but I've seen there are almost no researches: I guess people don't look for "generic novel to read". I found people seeking for specific novels or specific sites where to read them, but nothing like "online novels" or "gothic novels (whatever genre, doesn't matter)". I moved then to Meta (FB+IG) : as my product covers a "not expressed need" and is entertainment, maybe is a better solution. The ads links to the landing page: the preview of the first chapter of the first book, free to read. At the end of the first chapter, the user can download for free the first book, or go to the sales page.
That's, basically, my idea. Please feel free to comment
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