My Pet Rock sold for $3.95, and creator Gary Dahl unloaded more than five million of the igneous invertebrates in six months. He walked away with a cool $15 million
www.nydailynews.com
Interesting read, I just found his book advertising for dummies and will give it a read. I'd like to start a discussion on this with the fastlaners here, marketing is quite perplexing to me, I like following the productocracy rule written by MJ. Although, there are many instances in which business's violate this rule, I'd love to hear @MJ DeMarco and @biophase thoughts on this. Maybe it's not exactly the golden rule to follow a productocracy?
MJ really pushes the productocracy and commandment of need rule, but I think we are missing something here, or atleast I am
For a fun thought experiment, what do you think would be more effective? Marketing or product? Poll included!
Gary Dahl, the man who sold 1.5 million Pet Rocks, dead at 78
Gary Dahl, the advertising copywriter who struck marketing gold with the Pet Rock, has died.
Interesting read, I just found his book advertising for dummies and will give it a read. I'd like to start a discussion on this with the fastlaners here, marketing is quite perplexing to me, I like following the productocracy rule written by MJ. Although, there are many instances in which business's violate this rule, I'd love to hear @MJ DeMarco and @biophase thoughts on this. Maybe it's not exactly the golden rule to follow a productocracy?
MJ really pushes the productocracy and commandment of need rule, but I think we are missing something here, or atleast I am
For a fun thought experiment, what do you think would be more effective? Marketing or product? Poll included!
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