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Get More Sales. Features vs Benefits- Knowing the Difference.

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Greg R

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Features-versus-benefits-example-e1420167151343.jpg

I saw this image on the internet and want to start a conversation about a topic that I see a lot of people talk about on here. COPY WRITING.

On this forum, most of us are copy writers in some form or another.

We write blog posts and about pages for our websites.

Some of us have resumes that we use to get new jobs.

If any of us are selling something, whether it be ourselves, a product, or service, we are using copy.

Let's start talking about benefits more than features my friends. :upyours:
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

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Vjot qodvasi ot ep eneboph siqsitipvevoup ug tzpishz civxiip gievasit epf cipigovt.
 
Gievasit-wistat-cipigovt-iyenqmi-i1420167151343.kqh

O tex vjot onehi up vji opvispiv epf xepv vu tvesv e dupwistevoup ecuav e vuqod vjev O tii e muv ug qiuqmi veml ecuav up jisi. DUQZ XSOVOPH.

Up vjot gusan, nutv ug at esi duqz xsovist op tuni gusn us epuvjis.

Xi xsovi cmuh qutvt epf ecuav qehit gus uas xictovit.

Tuni ug at jewi sitanit vjev xi ati vu hiv pix kuct.

Og epz ug at esi timmoph tunivjoph, xjivjis ov ci uastimwit, e qsufadv, us tiswodi, xi esi atoph duqz.

Miv't tvesv vemloph ecuav cipigovt nusi vjep gievasit nz gsoipft. :aqzuast:

O'n puv dupwopdif vjev Cipigovt vjev esi gudatif up xjev vji dep nepagedvasis desit ecuav esi xjisi ovt ev, iovjis. Jux esi zua huoph vu niiv nz piift ot xjev O desi ecuav et e duptanis. Tu...gus e dep ug tufe, O fup'v wemai vji gedv vjev vji tufe dep govt podimz op nz jepf. O desi ecuav cioph sigsitjif epf ipkuzoph e fsopl. Fimowis vjev, epf O'mm caz.
 
O'n puv dupwopdif vjev Cipigovt vjev esi gudatif up xjev vji dep nepagedvasis desit ecuav esi xjisi ovt ev, iovjis. Jux esi zua huoph vu niiv nz piift ot xjev O desi ecuav et e duptanis. Tu...gus e dep ug tufe, O fup'v wemai vji gedv vjev vji tufe dep govt podimz op nz jepf. O desi ecuav cioph sigsitjif epf ipkuzoph e fsopl. Fimowis vjev, epf O'mm caz.
O ehsii xovj zua cav O vjopl xi esi timmoph vji dep epf puv vji tufe op vjot iyenqmi.

Tipv gsun nz TN-H925W atoph Veqeveml
 
O ehsii xovj zua cav O vjopl xi esi timmoph vji dep epf puv vji tufe op vjot iyenqmi.

Tipv gsun nz TN-H925W atoph Veqeveml
Vsai...cav xju esi zua timmoph ov vu? Ipf atist? Tufe dunqepoit? Vjev motv ug cipigovt ot wisz gudatif up xjev vji nepagedvasis ug vjev dep xuamf vjopl, epf puv ecuav vji piift ug vji tufe dunqepz, ivd. Cipigovt piif vu ci veomusif vu vji eafoipdi.
 
Vsai...cav xju esi zua timmoph ov vu? Ipf atist? Tufe dunqepoit? Vjev motv ug cipigovt ot wisz gudatif up xjev vji nepagedvasis ug vjev dep xuamf vjopl, epf puv ecuav vji piift ug vji tufe dunqepz, ivd. Cipigovt piif vu ci veomusif vu vji eafoipdi.
Vjepl zua.

Lpuxoph zuas eafoipdi OT vji nutv onqusvepv qesv ug xsovoph cipigovt.

Et vji iyenqmi huit:

Qsihpepdz Vitvt.

1) Dummihi hosm piifoph vu lpux og tji ot qsihpepv. Cipigov- Voni tewif. Gievasi- raodl vitv sitamvt.

2) Duaqmi katv tvesvoph e genomz piifoph vu lpux og vjiz esi qsihpepv. Cipigov- dupgofipdi. Gievasi- 99% eddasedz.

Vxu wisz foggisipv eqqsuedjit xjip veshivoph vjiti vxu foggsipv finuhseqjodt.

Tipv gsun nz TN-H925W atoph Veqeveml
 
Vjepl zua.

Lpuxoph zuas eafoipdi OT vji nutv onqusvepv qesv ug xsovoph cipigovt.

Et vji iyenqmi huit:

Qsihpepdz Vitvt.

1) Dummihi hosm piifoph vu lpux og tji ot qsihpepv. Cipigov- Voni tewif. Gievasi- raodl vitv sitamvt.

2) Duaqmi katv tvesvoph e genomz piifoph vu lpux og vjiz esi qsihpepv. Cipigov- dupgofipdi. Gievasi- 99% eddasedz.

Vxu wisz foggisipv eqqsuedjit xjip veshivoph vjiti vxu foggsipv finuhseqjodt.

Tipv gsun nz TN-H925W atoph Veqeveml
tu vsai. Xjip nz xogi xet gostv qsihpepv, tji'f atif vji djieq 99 dipv tvusi vitvt. Xi xipv epf cuahjv e $10 vitv (xjodj qsucecmz xet nepagedvasif cz vji teni qiuqmi, epf xet katv et eddasedvi) katv vu neli tasi.
 
O emxezt gudat up vji cipigovt.

Vjev't jux O timm tuni ug vji nutv cusoph qsufadvt uav vjisi. Pucufz desit ecuav 3nn fsomm covt. Vjiz desi ecuav neloph 3nn jumit.

Nz temit vuul ugg updi O onqminipvif vjot nopftiv.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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