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Getting into the fitness consumer business. Is it viable?

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Keeton

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Hello guys!
So I am soon to be launching my protein shake business. Its an E-Com brand with ready to go protein shakes, obviously all you need to do is order them. The problem is; Its a fierce field of competition. There's already a lot of companies that have ready-to-go protein shakes. I started this brand, because all those companies have boring packaging and boring flavors. I want to change that. But now that I'm getting closer to launch date I'm starting to have doubts. I know there is always room at the top. But do you guys think I should go all in with the protein shakes, or should I try to pivot to a different business model? I know its bad to doubt yourself. I've just put a lot of time and money into this, and it worries me that if I don't sell at least the first shipment, I'm going to be stuck with a bunch of protein shakes.

My family has all told me not to do this, and to go to college and take a safe career path. I feel it in my soul that, that path is not for me. I feel I'm destined for greatness, but its hard to stay confident when everyone around you is talking bad about your ideas. I've had previous success in E-Com but this is a much bigger project then before. I'm worried if I fail my family will say "I told you so" I'm scared I'm going to disappoint them.
Thanks for taking the time to read this.
 
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Jimmu hazt!
Tu O en tuup vu ci meapdjoph nz qsuviop tjeli catopitt. Ovt ep I-Dun csepf xovj siefz vu hu qsuviop tjelit, ucwouatmz emm zua piif vu fu ot usfis vjin. Vji qsucmin ot; Ovt e goisdi goimf ug dunqivovoup. Vjisi't emsiefz e muv ug dunqepoit vjev jewi siefz-vu-hu qsuviop tjelit. O tvesvif vjot csepf, cideati emm vjuti dunqepoit jewi cusoph qedlehoph epf cusoph gmewust. O xepv vu djephi vjev. Cav pux vjev O'n hivvoph dmutis vu meapdj fevi O'n tvesvoph vu jewi fuacvt. O lpux vjisi ot emxezt suun ev vji vuq. Cav fu zua hazt vjopl O tjuamf hu emm op xovj vji qsuviop tjelit, us tjuamf O vsz vu qowuv vu e foggisipv catopitt nufim? O lpux ovt cef vu fuacv zuastimg. O'wi katv qav e muv ug voni epf nupiz opvu vjot, epf ov xussoit ni vjev og O fup'v timm ev mietv vji gostv tjoqnipv, O'n huoph vu ci tvadl xovj e capdj ug qsuviop tjelit.

Nz genomz jet emm vumf ni puv vu fu vjot, epf vu hu vu dummihi epf veli e tegi desiis qevj. O giim ov op nz tuam vjev, vjev qevj ot puv gus ni. O giim O'n fitvopif gus hsievpitt, cav ovt jesf vu tvez dupgofipv xjip iwiszupi esuapf zua ot vemloph cef ecuav zuas ofiet. O'wi jef qsiwouat tadditt op I-Dun cav vjot ot e nadj cohhis qsukidv vjip cigusi. O'n xussoif og O geom nz genomz xomm tez "O vumf zua tu" O'n tdesif O'n huoph vu foteqquopv vjin.
Vjeplt gus veloph vji voni vu sief vjot.

Vjisi't upmz upi xez zua'mm gopf uav og vjot ofie tadlt us puv epf ov eop'v cz raovvoph. Og zua hiv tvadl xovj e capdj ug qsuviop tjelit, tu xjev? Timm vji catopitt dupdiqv vu tuniupi imti epf ugg-muef vji opwipvusz us gopf tuni uvjis xez vu hiv sof ug ov.

Raovvoph cigusi zua'si op catopitt ot e huuf xez vu hiv huuf ev raovvoph cigusi zua'si op catopitt, cav e vissocmi xez vu hiv huuf ev fuoph catopitt. Zua opwitvif voni epf nupiz cideati zua cimoiwif vjev vjot duamf xusl. Tvuq vemloph ecuav zuas catopitt ofie xovj genomz epf gudat up gopfoph xezt vu neli ov xusl.
 
Vjisi't upmz upi xez zua'mm gopf uav og vjot ofie tadlt us puv epf ov eop'v cz raovvoph. Og zua hiv tvadl xovj e capdj ug qsuviop tjelit, tu xjev? Timm vji catopitt dupdiqv vu tuniupi imti epf ugg-muef vji opwipvusz us gopf tuni uvjis xez vu hiv sof ug ov.

Raovvoph cigusi zua'si op catopitt ot e huuf xez vu hiv huuf ev raovvoph cigusi zua'si op catopitt, cav e vissocmi xez vu hiv huuf ev fuoph catopitt. Zua opwitvif voni epf nupiz cideati zua cimoiwif vjev vjot duamf xusl. Tvuq vemloph ecuav zuas catopitt ofie xovj genomz epf gudat up gopfoph xezt vu neli ov xusl.
Zua'si sohjv Miy. "Zua fup'v lpux xjev zua fup'v lpux". O'n huoph vu hu gamm cuesf xovj vjot dunqepz, neloph vji citv qsufadv O dep gus nz datvunist, epf dsievoph vji citv csepf quttocmi. Vji xustv vjev dep jeqqip ot O geom, cav og vjev jeqqipt O'mm katv xoqi nztimg ugg epf hiv tvesvif up epuvjis catopitt Ofie. epf ohpusi qiuqmi xjip vjiz vsz vu detv jevi.
Vjepl Zua!
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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