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- Oct 18, 2014
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These guys are seriously the biggest obstacles I have right now.
Doctors and Lawyers are more than half of my prospects.
I send direct mail marketing letters, and then follow up with phone calls, and every single time I get a gatekeeper who
A) Won't let me talk to the doctor, and tells me to leave a message to pass on to the doctor
B) often times has no clue about the direct mail.
I don't know if the mail pieces make it to the doctor or lawyer, but yesterday one of the clerks insinuated that either her or the doctor's assistant opens mails and then gives it to the my target.
I put a 2 dollar bill in the letter as an attention getter, and my copywriter did a great job tying the message in the letter for the 2 dollar bill, so im sure if they open up the letter, they would remember me without a question.
Last year was a bad year in regards to business but good for learning. I made phone calls then too and a couple of things got me to talk to the doctor "hey i sent an envelope to XYZ and i was wondering if i could talk to him and follow up regarding the letter?"
then I would get the doctor and he would either
A) not be interested
or
B) not have a single clue about the letter
This year I am counting on the 2 dollar bill to grab the attention and make me relevant when I call.
I read this article which was helpful http://www.junloayza.com/sales/how-...earned-during-my-first-month-of-cold-calling/
but does anyone else have any other tips?
the issue with that article is that it says you already worked with another company, and im still trying to get my first SALE.
all i need is just to get to the target, and I am fully confident that I would close one way or another.
Doctors and Lawyers are more than half of my prospects.
I send direct mail marketing letters, and then follow up with phone calls, and every single time I get a gatekeeper who
A) Won't let me talk to the doctor, and tells me to leave a message to pass on to the doctor
B) often times has no clue about the direct mail.
I don't know if the mail pieces make it to the doctor or lawyer, but yesterday one of the clerks insinuated that either her or the doctor's assistant opens mails and then gives it to the my target.
I put a 2 dollar bill in the letter as an attention getter, and my copywriter did a great job tying the message in the letter for the 2 dollar bill, so im sure if they open up the letter, they would remember me without a question.
Last year was a bad year in regards to business but good for learning. I made phone calls then too and a couple of things got me to talk to the doctor "hey i sent an envelope to XYZ and i was wondering if i could talk to him and follow up regarding the letter?"
then I would get the doctor and he would either
A) not be interested
or
B) not have a single clue about the letter
This year I am counting on the 2 dollar bill to grab the attention and make me relevant when I call.
I read this article which was helpful http://www.junloayza.com/sales/how-...earned-during-my-first-month-of-cold-calling/
but does anyone else have any other tips?
the issue with that article is that it says you already worked with another company, and im still trying to get my first SALE.
all i need is just to get to the target, and I am fully confident that I would close one way or another.
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