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Small introduction:
I recently started a B2B SaaS website. We got our first customers from our network, and we have some other potentials from our country (Eastern European) that we have approached in person.
The situation:
I recently talked to a potential customer from another (US) country who loved our product but didn't 'buy' because we didn't have testimonials from other US companies & we weren't well established (sounds fine to me).
The problem:
We would like to get some companies to use our product for free just to build traction and have some testimonials/references. Should we:
a. Approach some companies and be honest to them that we want to build traction and we are offering the software for free for 1 year?
b. Approach companies normally and hope that they will buy it even if we don't have references/testimonials?
I recently started a B2B SaaS website. We got our first customers from our network, and we have some other potentials from our country (Eastern European) that we have approached in person.
The situation:
I recently talked to a potential customer from another (US) country who loved our product but didn't 'buy' because we didn't have testimonials from other US companies & we weren't well established (sounds fine to me).
The problem:
We would like to get some companies to use our product for free just to build traction and have some testimonials/references. Should we:
a. Approach some companies and be honest to them that we want to build traction and we are offering the software for free for 1 year?
b. Approach companies normally and hope that they will buy it even if we don't have references/testimonials?
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