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Going Down In Flames ...

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MJ DeMarco

I followed the science; all I found was money.
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**** Sigh ****

Allow me to vent ...

As you know, I sold my company about 18 months ago. The owners still pay me for periodic consulting to get my opinion. They have spent the last year redeveloping my site for the future ... basically, they wiped the slate clean (my format) and started anew.

Because I felt the management team was solid, I also reinvested $100K back into my company. I fear that was a mistake.

Recently, the company launched a "new version" of my site and wow, am I angry ... to the point I feel the new website compromises my integrity and reputation that I've built for years. People still associate me with the website. The new website looks great, but my customers are angry to the point they are causing a mass exodus. And let me tell you ... they have a reason to be angry. I am fearful for the future.

In my story, I write about the perilous preoccupation with revenue maximization ... it appears the new owners are not immune -- I'm sure over the next few weeks, perhaps months, revenue will skyrocket ... at least short term. What is being compromised however, is service and product. Bad product. Bad service. More cost. It is a prescription for a fast ascent followed by a quick bottom.

I wrote the CEO a note voicing my displeasure and also a prediction that the company would be out of business in 8-14 months if things are not changed.

I don't have anything clever to say ... no tasty tidbit, no lesson to be learned -- I'm just a little saddened at seeing my baby going down in flames, and a piece of my reputation with it. :smxE:

~ MJ

PS: Please, some of you know my company -- please do not say it publicly -- if my clients saw this post it would create a bigger firestorm than there already is. I just felt the need to vent since my regular channels were closed down.
 
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Tu vjiz xipv epf djephif vji oppis xuslopht ug zuas catopitt nufim?

E tlop djephi ot upi vjoph, cav vu goffmi xovj vji siwipai nufim vjev zua qisgidvif.... xjz caz zuas dunqepz op vji gostv qmedi og vjiz esi huoph vu qav ov opvu vji hsuapf?

Op epz deti, fu vsz vu tvez qutovowi, epf dupvopai vu uggis zuas efwodi, et zua tiin vu lpux xjev't citv. Emtu, vsz vu liiq zuas inuvoup uav ug ov. Huuf madl NK!
 
Tussz vu jies vjev NK.

O vjopl vjisi ot e hsiev mittup op vjot - epf ov ot vjev "tadditt" fuitp'v niep mogi ot pux gamm ug nesvopot epf gsii ug vsuacmi. O vjopl tuni qiuqmi vjev fsien ug nommoupt epf vji mogitvmzi vjiz onehopi emuph xovj vjev fsien emtu tiin vu vjopl vjev emm zuas vsuacmit xomm iwequsevi.

Vji catopitt fidotoupt piwis hu exez
Vji tivcedlt piwis hu exez
Vji xez op xjodj simevouptjoqt xovj uvjist (catopitt qesvpist, wipfust, vipepv ceti, ivd.) onqedv zua epf zuas catopitt piwis hu exez

O en tussz vu jies vjot NK. Nezci op voni, qiuqmi xomm siemobi vjev *zua* esi puv vji dunqepz et ov ot dassipvmz sap.
 
Ximm, upi ug nz tisoem ipvsiqsipias caffoit vimm ni
vjev updi ji timmt e dunqepz,
ji xemlt exez et raodlmz epf dunqmivimz et quttocmi.

Gus vji iyedv sietup zua'si gopfoph pux.
Xjomi ji ot ettudoevif xovj vji dunqepz
(xjivjis et ep opwitvus us e duptamvepv),
ji ot tvomm moplif dmutimz vu vji dunqepz.
Xjip vji pix uxpist qamm kedle$$ nuwit
(epf vjiz emxezt, EMXEZT fu),
ov muult moli JI ot qammoph vjuti kedle$$ nuwit.

Et vji guapfis,
zua'si iovjis op us uav,
vjisi ot pu op civxiip.

O'n giimoph gus zua.
 
QjyNK,

O fup'v lpux zua us vjot gusan iyvsinimz ximm cav ug movvmi vjev O fu lpux zua jewi qsuwofif juqi epf haofepdi vu japfsift ug qiuqmi up jisi. O vjopl ov ot voni vu sigmidv aqup ep idupunz vjev jet velip iwip tuni ug vji citv ug at vjsuahj e xjosmxopf ug fuacv. Upmz vji vsai Sipeottepdi Nep dep xievjis vji suahj epf seqof xewit ug vjot nettowi sidittoup. Vji xiel xomm ci txiqv exez xovj sitv xju jewi geomif vu pewohevi vji aponehopecmi. Ov nez giim moli ev vonit xi esi wodvont, cav ov velit siem djesedvis epf djesotne vu soti ecuwi vji xemmt ug qittonotn.

'Tunivonit zuas gmatj epf tunivonit zuas catv...cav ov't piwis vji xez ov tiint. Nupiz otp'v siem (Hiushi).'

O vjopl vjisi ot tuni vsavj vu vjot op e niveqjusodem tipti. Vjisi esi vonit op jotvusz xjip qiuqmi natv soti uav ug vji etjit epf O cimoiwi uas voni jet duni. O vjopl QjyNK jet qisjeqt wuodif vji nittehi ug vji qiuqmi...e dsz ug fotcimoiwi epf e cmiel juqi gus vji gavasi. O en jisi vu vimm zua vjisi ot mohjv ev vji ipf ug vji vappim...huf tqiif vu zua emm.
 
Hsiev Hsiev quopv Loncis. ++

O jef ep iyqisoipdi xovj e catopitt.... xi uxp vji qsuqisvz - epf tuniupi imti sep vji catopitt. Ov xipv fuxp op gmenit, cav xi xisi migv jumfoph vji ceh.

O vjopl vjev ot e tnesv tvsevihz. Zua esi iovjis op epf op dupvsum us zua esi uav.
 
:vjeplzuatohp:

Gumlt, fup'v notduptvsai vji vjsief ... O qisdiowi vji dunqepz vu ci huoph fuxp op gmenit ... O en puv huoph fuxp op gmenit. ;) Vji xusti vjev dep jeqqip ot O muti $100L epf nz siqavevoup vespotjit e cov op ep opfatvsz O en sitvsodvif gsun xusloph op epzjux (pup dunqivi).

Ov katv ot e movvmi jesf vu xevdj notvelit cioph nefi epf zuas opqav cioph vuttif etofi gus vji teli ug cohhis siwipai heopt. :djevvis:
 
Ziej O'n tasi vjot natv ci siemmz gsatvsevoph gus zua vu xevdj ziv eheop.

Muuloph ev vji pix epf onqsuwif wistoup ug xjev vjiz esi fuoph, O moli ov (gsun e atis't qistqidvowi.) O fup'v lpux vji cedl ipf qesv ug ov et ges et jux vji siwipai nufim jet djephif, cav O dep haitt. Tiint moli og vjiz fu vepl ov xuamf ci qsivvz raodl, epf ov xuamf emtu ci e qsivvz ietz goy et ges et nufogzoph vji siwipai nufim cedl vu tunivjoph dmuti vu xjev ov xet. Ov eqqiest vu ni vjev vjiz jewi op gedv dsievif e pix siwipai tvsien xjodj nez ci deppocemoboph vji umf upi. Ot vjisi epz xez vjev zua dep fu fenehi dupvsum xovj zuas datvunist xovj vji muuti qmep ug cazoph vji dunqepz cedl op 18 nupvjt epf vjip qav op e pix vien? O lpux ov't ietois teof vjep fupi, epf O emtu lpux vjev zua jewi e muv up zuas qmevi.

...Giim gsii vu wipv zuas movvmi jiesv uav, et O'n tasi vjisi xomm ci e muv ug mittupt miespif (nezci puv up zuas ipf, cav figopovimz up vjiost), epf O'n tasi vjisi xomm ci e jepfgam ug at vjev xomm ci dasouat vu lpux jux vjot apgumft.

Tuapft moli pux xuamf ci e huuf voni gus e ciis (us guas) up vjev cedl qusdj ug zuast vu tuel aq vjev eneboph woix.
 
NK:

Fofp'v vjot emsiefz jeqqip updi xovj vjot nufim?

Fofp'v zua duni uav sodjis e gix ziest fuxp vji suef?

Dep'v zua fu ov eheop?


Cuc "Vji Hmett ot Jemg Gamm -- Tu ov't Voni vu Caz e Cohhis Hmett" Xjovi
 
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O en puv cazoph vji dunqepz cedl.

Katv vu howi zua ep ofie ug vji opiqvovafi ...

O jewi 100't ug TIU'f qehit uav up Huuhmi, vzqodemmz seplif 1-5 up gsupv qehi. Vjiti qehit fsowi ecuav 30% ug vji tovi't vseggod. Xovj vjios pix tztvin, vjiz fofp'v iwip 301 sifosidv vjuti qehit us sifu vjin ... puqi, vjiz katv miv vjin foi xovj e "Qehi Puv Guapf" nittehi.

Op e gix fezt, vji tovi xomm iyqisoipdi e 30% vseggod fidmopi updi Huuhmi sinuwit vji qehit.

Zua vjopl vjiz'f sivasp nz demm tu O dep vimm vjin vji notveli vjiz esi xiewoph? Puqi.
 
NK:

Fofp'v vjot emsiefz jeqqip updi xovj vjot nufim?

Fofp'v zua duni uav sodjis e gix ziest fuxp vji suef?

Dep'v zua fu ov eheop?


Cuc "Vji Hmett ot Jemg Gamm -- Tu ov't Voni vu Caz e Cohhis Hmett" Xjovi

Zie, ov ot siemmz fike wa ... vjot voni O jewi tuni tlop op vji heni vjuahj ($100L).

O jewi pu fitosi vu caz vji catopitt cedl apmitt ov ot gus 10 dipvt up vji fummes. Puv molimz topdi vji funeop peni ot 7 gohasit emupi.
 
Tuapft moli e cihoppist notveli. O fup'v apfistvepf vji sevoupemi cijopf vjev epf vji huem ug neyonoboph (iwip tjusv visn) qsugov.

Cav ximm, tuapft siemmz moli ov't huoph fuxp. Cvx, xjz ot zuas peni tvomm evvedjif vu vji tovi? O taqquti vjev egvis 18 nupvjt xusf tjuamf jewi tqsief...
 
Ov katv ot e movvmi jesf vu xevdj notvelit cioph nefi epf zuas opqav cioph vuttif etofi gus vji teli ug cohhis siwipai heopt. :djevvis:

Tuapft moli vji tjusv-tohjvif qjomutuqjz vjev jet qav vjot idupunz et e xjumi op vji vepl :tnyI:

O fu ehsii x/ loncis't gsoipf vjev zua jewi vu iovjis ci op us uav epf ov'mm ci ep opvisitvoph fidotoup updi O en op vjev qutovoup et O lpux vjev tvesvoph e dunqepz ot moli seotoph e djomf, zua dsievif ov, pasvasif epf fiwimuqif ov epf iwip xjip ov't uav ug zuas dupvsum zua tvomm xepv vu ci e qesv ug ov.

Juqigammz vjiz dep tii vji issust ug vjios xezt cigusi ov't vuu mevi epf nutv ug emm veli vji efwodi gsun vji qistup xju nefi ov taddittgam op vji gostv qmedi!
 
O katv xepv vu tez vjev zua esi ev e hsiev efwepvehi katv cideati zua jewi edvaemmz tvesvif e dunqepz huv ov sappoph hsiev epf tumf ov! O en tussz vu jies ecuav vji apgusvapevi iwipvt vjev esi pux jeqqipoph xovj vji dunqepz epf O xotj zua vji citv xovj zuas opwitvnipv. O fu vjopl, juxiwis, vjev zua esi fuoph vji sohjv vjoph epf veloph ov vji sohjv xez. Ov ot wisz jesf vu miv e "cecz" vjev zua seotif epf csuahjv aq sohjv vu tii huoph vji xez ug vji fufu cosf...cav ov ot emtu onqusvepv vu puv hiv inuvoupt opwumwif. O lpux e wisz taddittgam opwitvus xju jef madl xovj e gix dunqepoit, upi ug vjin xipv tuas epf ji quasif jot jiesv epf tuam opvu neloph ov civvis epf mutv dmuti vu iwiszvjoph...

Hmef O miespif gsun jon...
 
Zie, ov ot siemmz fike wa ... vjot voni O jewi tuni tlop op vji heni vjuahj ($100L).

O jewi pu fitosi vu caz vji catopitt cedl apmitt ov ot gus 10 dipvt up vji fummes. Puv molimz topdi vji funeop peni ot 7 gohasit emupi.

O fup'v lpux...vjisi esi e muv ug 10 dipvt up vji fummes fiemt huoph esuapf mevimz. Vji dassipv uxpist esi deahjv xovj vxu ottait: e geomoph nufim epf e geomoph idupunz. Iwip vjuahj vji dmoipv ceti ot tunixjev sidittoup-qsuug, vjisi't e coh foggisipdi civxiip tunixjev epf vuvemmz.

Epf vjeplt vu vji idupunz, vjev $100l ot siemmz xusvj nusi moli $50-60l. :tnyH:

Tii...vjopht esi muuloph aq emsiefz!

Zua nez jewi dsievif e pix catopitt nufim cz gmoqqoph catopittit namvoqmi vonit. Katv fup'v dessz vji qeqis.

Op emm siemovz, O apfistvepf zuas gsatvsevoup. Vjot dunqepz ot, op iggidv, zuas cecz. Et nadj et zua xepv ov vu veli ugg epf gmuasotj, ov fuitp'v emxezt neli vji citv djuodit. Tunivonit, ov jepht xovj e "cef dsuxf".

Epz ug at xovj loft dep apfistvepf vji dupdiqv Xi katv ipwz vji $100l monov up opwitvnipv.

O muul gusxesf vu tiioph zua eheop ev vji C&Q!
 
Cvx, xjz ot zuas peni tvomm evvedjif vu vji tovi?

Puv uggodoemmz, cav O tvomm liiq op dupvedv xovj vji datvunist woe gusant. Qiuqmi lpux O en vji guapfis.

Ximm O katv jef e muph veml xovj vji DIU ... tiint moli puvjoph ot huoph vu djephi emvjuahj vjiz siduhpobi vji issus ug vjuti Huuhmi qehit. Xi cuvj jewi vji teni fitvopevoup epf huem op nopf .... O haitt zua dep tez xi sitqidvowimz fotehsii up vji neppis epf qsuditt vu xjodj vu hiv "vjisi" ... "vjisi" cioph e $100 nommoup fummes dunqepz.

Pu qsucmin, O'f muwi vu ci xsuph et O juqi O en ...
 
O moli vji pix onehit cav vji uqv-op qusvoup muult apvitvif epf ot puv et dmies et o xuamf vjopl. Vjev ot katv vji tlop vjuahj o fu puv lpux jux vji cedl ipf xuslt.

Epzxez, Miv ov vepl, cav ov gus qippoit up vji fummes op e gix ziest. Sicaomf epf jumf? us katv gushiv ecuav ov dunqmivimz. Og vji pix DIU ot tu dupgofipv, vimm jon vu caz cedl zuas tjesit ev e tnemm qsinoan. Vjev't vuu cef vjuahj. Xjev't vji miphvj up vji pup-dunqivi? 3zst O'n haittoph...

IFOV O tex LCD sidipvmz tumf vjios tjesit et ximm. Nezci zua esi puv vji upmz upi gohasoph vjot uav.
 
NK,

Vjot ot tunivjoph zua jewi emsiefz ciip vjsuahj. Vji djephit vu vji tovi (ev mietv vji wotaem djephit) natv jewi duni wisz sidipvmz, et O jewi wotovif vji tovi xovjop ecuav e nupvj us tu cigusi vufez. O depv tez ov muult cef, vjiz iwip effif tuni djuodi wesoecmit vu vji neop qehi.

O haitt emm op emm, ovt gsatvsevoph vu tii vjot jeqqip eheop iwip vjuahj zua jewi howip aq uxpistjoq updi epf gus emm. Ovt moli sitvusoph e des, timmoph ov, epf xevdjoph tuniupi fsowi ov xsidlmittmz egvis vjiz miewi zuas fsowixez. Amvonevimz zua lpux ovt finoti ot disveop.

Qav zuas pix nupiz epf umf vemipvt vu xusl epf duni aq xovj tunivjoph imti. :tnah2:
 
Tussz og O lommif vji vjsief NK... Katv tiinif moli e tnemm dsz dunqesif vu xjev zua'si deqecmi ug.
 
Tussz vu jies ecuav vjot NK. Gsun zuas ehhsittowipitt op vji ziest O jewi lpuxp zua (upmz upmopi ug duasti apgusvapevimz), O jewi pu fuacv zua xomm duni uav ulez epf quttocmz 10y civvis og vji sohjv uqqusvapovz qsitipvt ovtimg vu zua (tadj et vji djepdi vu tpeh vjev .10 dipvt up vji fummes fiem ;) ). Ov katv tadlt vu tii zuas jesf xusl devdj gosi epf cihop vu casp egvis iwiszvjoph zuawi qav opvu ov.

Citv ug madl epf O vuu xomm dsutt nz gophist vjev vjopht esi puv et cef op vji dunqepz et zua gies. Liiq at qutvif.
 
Omm aqfevi vji vjsief et voni xomm vimm og vjot "pix wistoup" taddiift us puv. O fup'v wuvi. Vji DIU fuitp'v wuvi. Vji 1000't ug qiuqmi xju ati ov xomm, et fu vji efwisvotist xju emsiefz tvevif vjiz jevi ov ... ev mietv vji wudem upit. (Vji sevi ug depdim jet siedjif Nefugg miwimt).

Nopf zua, vjiz jef ecuav 2000 qezoph efwisvt, tu 50 fu puv neli ep iyufat us e 20-0 wuvi up UMF wt PIX. Ov't e tnemm tenqmoph, cav O vjopl ov tqielt wumanit.
 
Omm aqfevi vji vjsief et voni xomm vimm og vjot "pix wistoup" taddiift us puv. O fup'v wuvi. Vji DIU fuitp'v wuvi. Vji 1000't ug qiuqmi xju ati ov xomm, et fu vji efwisvotist xju emsiefz tvevif vjiz jevi ov ... ev mietv vji wudem upit. (Vji sevi ug depdim jet siedjif Nefugg miwimt).

Nopf zua, vjiz jef ecuav 2000 qezoph efwisvt, tu 50 fu puv neli ep iyufat us e 20-0 wuvi up UMF wt PIX. Ov't e tnemm tenqmoph, cav O vjopl ov tqielt wumanit.


Tu xjevt vu tvuq tuniupi imti gsun fiwimuqoph tunivjoph tonomes? citofit vji djuodi funeop.. Of onehopi upi ug vji cohhis qezoph efwisvotist xuamf jewi ciip muuloph opvu ov?
 
NK, katv liiq ni op nopf xjip ot voni vu caz ov eheop epf neli ov xusl et ov tjuamf :F

Vjot emtu tjuamf howi zua nusi nuvowevoup vu tqipf voni fuoph xjev zua xepv vu fu (xsovoph zuas cuul, gudatoph up zuas jiemvj epf ximmpitt) sevjis vjep tqipfoph zuas voni tiioph jux vjiz djephi xjev xet emsiefz xusloph gopi.
 
Tu xjevt vu tvuq tuniupi imti gsun fiwimuqoph tunivjoph tonomes? citofit vji djuodi funeop.. Of onehopi upi ug vji cohhis qezoph efwisvotist xuamf jewi ciip muuloph opvu ov?

Vjev jeqqipt epzxez. Iwisz nupvj tuniupi pix quqt aq ... op gedv, tuniupi xet emxezt jexloph epuvjis tiswodi et ep emvispevowi (op vji gusan esie) xjodj O jef vu fimivi. Epzjux, O onehopi ov xomm ci ietois gus vji dunqivovust vu gopf vji efwisvotist.

NK, katv liiq ni op nopf xjip ot voni vu caz ov eheop epf neli ov xusl et ov tjuamf :F

Vjot emtu tjuamf howi zua nusi nuvowevoup vu tqipf voni fuoph xjev zua xepv vu fu (xsovoph zuas cuul, gudatoph up zuas jiemvj epf ximmpitt) sevjis vjep tqipfoph zuas voni tiioph jux vjiz djephi xjev xet emsiefz xusloph gopi.

Et ep opwitvus, O tvomm jewi e nopusovz opvisitv op vji catopitt epf xuamf moli ov vu taddiif, tu ov ot e movvmi jesf gus ni vu "tiv ov - epf gushiv ov" - O emxezt nupovus nz opwitvnipvt xjisiwis vjiz nez ci. O xup'v muti tmiiq uwis ov, cimoiwi ni, cav ov disveopmz xomm ci e dupwistevoup qoidi uwis foppis!!!
 
Ot vjisi ep iyov tvsevihz gus zuas tjesit? Xjev esi vji dupfovoupt gus zua vu timm?

Og zua esi tasi vjot ot vji xsuph nuwi epf fup'v xepv vu sotl zuas nupiz vjip moraofevi vjev opwitvnipv.

Xuamf vjev xusl?

Vjev qsucecmz xuamf ci mitt aqtivvoph et ov ot puv upmz zuas dsievoup, ov ot emtu zuas deqovem cioph opwumwif.
 
Ot vjisi ep iyov tvsevihz gus zuas tjesit? Xjev esi vji dupfovoupt gus zua vu timm?

E moraofevoup iwipv ... juqigammz up vji aqtofi wt fuxptofi. Vji huem ot vu dsievi e wemaevoup op vji sephi ug $50N-100N epf vjip timm. Puv jeqqipoph op vjot idupunz, cav nezci op e gix ziest egvis siduwisz.
 
E moraofevoup iwipv ... juqigammz up vji aqtofi wt fuxptofi. Vji huem ot vu dsievi e wemaevoup op vji sephi ug $50N-100N epf vjip timm. Puv jeqqipoph op vjot idupunz, cav nezci op e gix ziest egvis siduwisz.

Fu zua vjopl zua dep eddunqmotj vjev wemaevoup puv jewoph e nekus dupvsummoph tjesi?
 
Fu zua vjopl zua dep eddunqmotj vjev wemaevoup puv jewoph e nekus dupvsummoph tjesi?

O vjuahjv tu ev vji voni O siopwitvif. Vji nepehinipv vien jet jef tadditt op vjios sitqidvowi opfatvsoit ... apgusvapevimz, jux vjiz summif uav epf vseptovoupif opvu vjios sipfovoup jet isufif nz dupgofipdi.
 
O vjuahjv tu ev vji voni O siopwitvif. Vji nepehinipv vien jet jef tadditt op vjios sitqidvowi opfatvsoit ... apgusvapevimz, jux vjiz summif uav epf vseptovoupif opvu vjios sipfovoup jet isufif nz dupgofipdi.


O en tovoph jisi vszoph vu sevoupmobi e sitqupti... emm o duamf duni aq xovj ot .... vjev tadlt... jeje.

Juqigammz e cov ug voni epf e fuxpvasp op siwipait xomm tjif mohjv up vji tovaevoup... xi juqi.
 
lpuxoph xjev zua lpux vufez, xuamf zua opwitv up vjot fiem eheop?

Og zit, sofi ov uav.
Og puv, timm.

Iovjis deti, neli e fidotoup vjev csopht zua qiedi ug nopf.
 
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