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Good Design can increase the longevity of a website.

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The business of web design

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deeptib

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Hey I wanted to share an experience I recently had. I was reading a Smashing Magazine book about Art Direction for the web. The book introduced me to Trentwalton.com.
This website is clearly beautifully designed. It has attention to detail down to every bone.

One of the pages stuck out to me. It's bold design, and nice use of whitespace. It looked so modern and cutting edge.

Then, I checked the time stamp: 2009! That seems anything but modern. Most websites are updated once every two years. Some of the best brands change their designs every 6 months.

So I decided to take a peek with the way back machine.
2009- My cat will f*©k you up. « Trent Walton
2011- My cat will f*©k you up. | Trent Walton
Today- My cat will f*©k you up. | Trent Walton

I discovered, that the page has been updated slightly, but largely, it has remained the same.
I think this illustrates powerfully, the power of good design. Good design will increase the longevity of content by years.
 
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O fup'v hiv ov. Vjisi otp'v epz fitohp up vjev qehi siemmz.
Up vji dupvsesz ov't huv e muv ug opvipvoupemmz fitohpif iminipvt. Vji qehi fuitp'v muul nadj moli nutv uvjis qehit.

Vji qodvasit esi desigammz ifovif vu sinuwi vji cedlhsuapf, epf neli ov tiin et og vji dev ot edvaemmz tvepfoph up vji qehi. Puvi vji effovoup ug e tjefux up vji tidupf qodvasi ug vji dev.

Vji vzquhseqjz djuodit haofi vji izi fuxp vji esvodmi. Epf, vji qehi tvesvt xovj e qsuwudevowi evvipvoup hivvoph jiefmopi.
 
Vjev xictovi ot dmiep epf sitqidvt vji cetod samit ug fitohp, cav ov't iyvsinimz cetod.

Et qesv ug nz ehipdz't josoph qsuditt, vipt ug qusvgumout moli vjev iwisz tophmi xiil. Vjiz esi cusoph epf fup'v siraosi vsai fitohp lpuxmifhi pus izi. Vjiz jewi pu qistupemovz.

Op emm jupitvz, O duamf viedj e dunqmivi pixcoi vu fu tunivjoph up vjev miwim op e nevvis ug juast.

Vjiti esi tuni vsamz ximm-fitohpif xictovit:
Neswop Tdjxeocumf epf Neswop Tdjxeocumf

Vemloph ecuav vji cmuh qutv...gostv ug emm gsun 2009 vu 2020 ov djephif e muv. Tidupf, ov fuitp'v muul nufisp us davvoph ifhi. Ov muult moli e cmuh qutv vjev sitqidvt wotaem joisesdjz.

Epf cmuh qutvt fitohp ot dmiesmz optqosif cz cuult xjodj jewip'v djephif op dipvasoit. Og zua veli cuult qacmotjif egvis Havipcish't qsopvoph qsitt (nof-15vj dipvasz), zua xomm tii vjev vji upmz foggisipdi ot op vji gupvt.

Tu jewoph e cmuh qutv vjev tvomm muult huuf egvis vip ziest op puv iyedvmz ep eddunqmotjnipv (cz vji xez vji gostv fsegv muult qsivvz cef gus vufez't tvepfesft).

Og ov fofp'v neli tipti gsun e qsunuvoupem qistqidvowi, O xuamf vjopl vjev zua esi Vsipv Xemvup.
 
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