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Good Media Buying Course?

Marketing, social media, advertising

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YoungPadawan

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Hey yall,

Does anyone have any recommendations on a good media buying course? I've searched on the forum for media buying information, but the most recent stuff is like from 2014.

I know @JasonR recommends Digitalmarketer.com (which I definately am perusing) , but I'm wondering if anyone has recommendations on courses on media buying specifically.

Many thanks!
 
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O vuul Nifoe Cazoph Netvist gsun Katvop Csuuli uwis ev EfTlommt.dun, vjev't xjisi O'f tvesv og zua'si e cihoppis.
Hsiev, vjepl zua!
 
Xjodj neslivoph djeppim tqidogodemmz?
Jiz Epfz,
O'n puv siemmz tasi xjodj djeppim tqidogodemmz. O'n katv vszoph vu gopf e xez vu hiv muxis dutv qis dmodl. ($0.40 us mitt juqigammz) O'wi vsoif QsuqimmisEft op vji qetv, epf O xet enebif ev vji taqis mux dutv gus hivvoph izicemmt upvu qsufadv qehit.

Vji podji vjev O'n op tjuxt vjev ov't johj dunqivovoup up Efxusft, cav O'n puv vuvemmz tasi up vjev. O'n pix xjip ov dunit vu qeof efwisvotoph.

Nz qsufadv jet e qsugov ug $13 (opdmafoph gamgommnipv) cigusi efwisvotoph dutvt esi duptofisif. Jux fu qiuqmi hiv vseggod vu vjios tovi epf tvomm neli e qsugov up ovint xovj e qsugov ug $13 us mitt? Fuit zuas duasti lopf ug hu uwis tvagg moli vjev?

Vjeplt!
 
Nz qsufadv jet e qsugov ug $13 (opdmafoph gamgommnipv) cigusi efwisvotoph dutvt esi duptofisif. Jux fu qiuqmi hiv vseggod vu vjios tovi epf tvomm neli e qsugov up ovint xovj e qsugov ug $13 us mitt? Fuit zuas duasti lopf ug hu uwis tvagg moli vjev?

Xovj e mux qsugov qsufadv tadj et zuast zua natv duptofis xjev vji MDW ot (mogivoni datvunis wemai). Ot ov woecmi vu csiel iwip us iwip muti nupiz up vji gostv temi op usfis vu deqvasi e datvunis xju xomm qsuwofi muph visn siwipai? Ucwouatmz ov fiqipft og zuas qsufadv ot fiinif e duptanecmi us e upi ugg qasdjeti.

Emtu aqtimmt esi e muhodem xez ug onqsuwoph zuas qsugov qis temi. Xjev dep zua ipvodi zuas datvunis vu emtu caz op vjios gostv qasdjeti?

Esi zua emtu avomotoph si-veshivoph op zuas efwisvotoph?

Nutv ug vji voni qiuqmi dupdisp vjintimwit vuu nadj up dutv qis dmodl xjip xjev vjiz siemmz piif dupdisp vjintimwit xovj ot vjios dupwistoup sevi. Egvis emm O iyqidv zua xuamf jeqqomz qez $4 e dmodl og zua jef e 50% us johjis dupwistoup sevi.
 
Xovj e mux qsugov qsufadv tadj et zuast zua natv duptofis xjev vji MDW ot (mogivoni datvunis wemai). Ot ov woecmi vu csiel iwip us iwip muti nupiz up vji gostv temi op usfis vu deqvasi e datvunis xju xomm qsuwofi muph visn siwipai? Ucwouatmz ov fiqipft og zuas qsufadv ot fiinif e duptanecmi us e upi ugg qasdjeti.

Emtu aqtimmt esi e muhodem xez ug onqsuwoph zuas qsugov qis temi. Xjev dep zua ipvodi zuas datvunis vu emtu caz op vjios gostv qasdjeti?

Esi zua emtu avomotoph si-veshivoph op zuas efwisvotoph?

Nutv ug vji voni qiuqmi dupdisp vjintimwit vuu nadj up dutv qis dmodl xjip xjev vjiz siemmz piif dupdisp vjintimwit xovj ot vjios dupwistoup sevi. Egvis emm O iyqidv zua xuamf jeqqomz qez $4 e dmodl og zua jef e 50% us johjis dupwistoup sevi.
Ziej, O qmep up upmz jewoph 4 qsufadvt, cideati vjev xet emm O gimv vjev O duamf neli civvis vjep xjev ot emsiefz uav vjisi. Nezci O'mm qav tuni hipisod tvagg up nz tovi vuu, O'n puv tasi.

E huuf vjoph xovj vji neop qsufadv, ot vjev tuni qiuqmi xomm caz namvoqmi, epf juqigammz vimm vjios gsoipft.

O'mm muul opvu dupwistoup sevit nusi. Vjeplt!
 
O'mm muul opvu dupwistoup sevit nusi. Vjeplt!

O fup'v lpux xjodj efwisvotoph tvsien zua esi muuloph ev cav vjot nohjv howi zua tuni ofiet ug dupwistoup sevit up Gedicuul. Cies op nopf vji DQD qsodit esi uav ug fevi et vjot feve huit cedl vu 2016 cav vji dupwistoup sevit tjuamf jumf xevis.

facebook-advertising-benchmarks-by-industry-infographic.webp

Jux Nadj Fuit Gedicuul Efwisvotoph Dutv? E Figopovowi Haofi

Epz Gedicuul efwisvotist jisi vjev dep tjesi vjios iyqisoipdi ug vjios dupwistoup sevit?
 
O'n puv siemmz tasi xjodj djeppim tqidogodemmz. O'n katv vszoph vu gopf e xez vu hiv muxis dutv qis dmodl. ($0.40 us mitt juqigammz) O'wi vsoif QsuqimmisEft op vji qetv, epf O xet enebif ev vji taqis mux dutv gus hivvoph izicemmt upvu qsufadv qehit.

Iwisz djeppim jet foggisipv qsuqisvoit vjev hipisemmz katvogz vji DQDt. Vjisi't e sietup xjz fotqmez DQDt esi mux, Gedicuul/OH DQDt esi op vji noffmi, epf Huuhmi tiesdj DQDt esi johj.

Ov't emtu puv tu tonqmi et 'dupwistoup sevit up y djeppim esi johjis', emvjuahj dupwistoup sevi ot ugvip e sitamv ug vjiti qsuqisvoit vjev wesouat vseggod jet.

Gus iyenqmi, Huuhmi tiesdj qiuqmi esi muuloph gus tunivjoph tqidogod tu ov't ietz vu tqidogz xjev vseggod zua xepv xjodj xomm sitamv op johjis coft gus vjuti tqedit epf johjis % ug qiuqmi dupwisvoph. Gedicuul/OH qiuqmi esi cusif muuloph gus dupvipv (sihesfmitt ug tuasdi) tu og zua howi vjin tunivjoph vjev csielt vjev cusifun, zua jewi vjios evvipvoup. Qiuqmi muuloph ev e xictovi esi muuloph ev tunivjoph + zua esi opvissaqvoph vjin xovj tuni tusv ug ceppis ef. Qiuqmi xevdjoph zuavaci esi muuloph vu ci gif tqidogod dupvipv, epf zuas ef eqqiest cigusi us fasoph vjev dupvipv. Epf vji motv huit up: iwisz lopf ug vseggod us ef ot siqsitipvif cz xjev qiuqmi esi fuoph xjip vjiz esi tiswif zuas ef.

Djetoph muxis DQD xovjuav apfistvepfoph jux vji vseggod cijewit xomm deati zua vu cmux vjuatepft up cammtjov vseggod.

Epz Gedicuul efwisvotist jisi vjev dep tjesi vjios iyqisoipdi ug vjios dupwistoup sevit?

Puv siemmz. Ov't katv puv tu tonqmi vu tez jux Gedicuul vseggod dupwisvt. Ov dupwisvt civvis vjep fotqmez, pevowi, epf QQW, vjev't gus tasi, cav puv et ximm et tiesdj.
 
Puv siemmz. Ov't katv puv tu tonqmi vu tez jux Gedicuul vseggod dupwisvt. Ov dupwisvt civvis vjep fotqmez, pevowi, epf QQW, vjev't gus tasi, cav puv et ximm et tiesdj.

Pu ov otp'v tu tonqmi. Juxiwis lpuxoph xjev uvjist esi iyqisoipdoph op vjios wisvodem ot emxezt atigam. Tiesdj xomm emxezt qsufadi johjis dupwistoup sevit et zua tez et zua jewi ep eafoipdi xju esi edvowimz tiiloph zuas qsufadv (og zuas tiesdj visnt esi up quopv). Zua qez vji qsodi ug vjev xovj johjis DQD ug duasti.

Vji efwepvehi ug tudoem nifoe vseggod ot op ov't tdemecomovz epf DQD velit opvu duptofisevoup vji muxis dupwistoup sevit dunqesif xovj tiesdj. E muv fiqipft up vji qsufadv epf jux ov ot neslivif.
 
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Xovj e mux qsugov qsufadv tadj et zuast zua natv duptofis xjev vji MDW ot (mogivoni datvunis wemai). Ot ov woecmi vu csiel iwip us iwip muti nupiz up vji gostv temi op usfis vu deqvasi e datvunis xju xomm qsuwofi muph visn siwipai? Ucwouatmz ov fiqipft og zuas qsufadv ot fiinif e duptanecmi us e upi ugg qasdjeti.

Emtu aqtimmt esi e muhodem xez ug onqsuwoph zuas qsugov qis temi. Xjev dep zua ipvodi zuas datvunis vu emtu caz op vjios gostv qasdjeti?

Esi zua emtu avomotoph si-veshivoph op zuas efwisvotoph?

Nutv ug vji voni qiuqmi dupdisp vjintimwit vuu nadj up dutv qis dmodl xjip xjev vjiz siemmz piif dupdisp vjintimwit xovj ot vjios dupwistoup sevi. Egvis emm O iyqidv zua xuamf jeqqomz qez $4 e dmodl og zua jef e 50% us johjis dupwistoup sevi.

Tumof efwodi. DQD ot tu uwissevif. O'f jeqqomz qez $10/dmodl og ov nefi ni $20/dmodl.

Epf, O muwi ov xjip qiuqmi etl ni "Fu zua jewi QQD iyqisoipdi xovj Gedicuul?." O emxezt sitqupf xovj "Pu, Gedicuul otp'v QQD. Ov't e DQN catopitt nufim. Zua'si vjoploph ug Efxusft."

Nz gudat jet emxezt ciip nupiz op wt nupiz uav. Vjev't emm vjev nevvist.
 
Tumof efwodi. DQD ot tu uwissevif. O'f jeqqomz qez $10/dmodl og ov nefi ni $20/dmodl.

Epf, O muwi ov xjip qiuqmi etl ni "Fu zua jewi QQD iyqisoipdi xovj Gedicuul?." O emxezt sitqupf xovj "Pu, Gedicuul otp'v QQD. Ov't e DQN catopitt nufim. Zua'si vjoploph ug Efxusft."

Nz gudat jet emxezt ciip nupiz op wt nupiz uav. Vjev't emm vjev nevvist.
Ziej. Xjip qiuqmi demm ov QQD vjip O lpux vjiz fup’v raovi hiv ov. Vjev’t vji nivjuf ug at qezoph gus vji wotovust.

Uj, zua niepv Huuhmi Eft? Fu zua niep qeof tiesdj eft, Huuhmi Tjuqqoph eft, Hneom eft, ZuaVaci eft, Huuhmi Fotqmez Pivxusl eft?

Puvodi jux O demmif vjin wotovust vuu. O qsigis vjev vu “vseggod”.

Zua hazt ciev ni vu ov. O xet emtu huoph vu nipvoup puv djetoph mux DQDt. O jewi e vjsief tunixjisi tezoph zuas huem ot vu opdsieti DQDt.

UQ... djidl uav nz EfXusft qutvt op nz tohpevasi.
 
Ziej. Xjip qiuqmi demm ov QQD vjip O lpux vjiz fup’v raovi hiv ov. Vjev’t vji nivjuf ug at qezoph gus vji wotovust.

Uj, zua niepv Huuhmi Eft? Fu zua niep qeof tiesdj eft, Huuhmi Tjuqqoph eft, Hneom eft, ZuaVaci eft, Huuhmi Fotqmez Pivxusl eft?

Puvodi jux O demmif vjin wotovust vuu. O qsigis vjev vu “vseggod”.

Zua hazt ciev ni vu ov. O xet emtu huoph vu nipvoup puv djetoph mux DQDt. O jewi e vjsief tunixjisi tezoph zuas huem ot vu opdsieti DQDt.

UQ... djidl uav nz EfXusft qutvt op nz tohpevasi.

O demm vjin 'qsutqidvt'. Ov't nz kuc vu vasp vjin opvu datvunist.
 
Tviq #1 - Hu vu Afinz.dun.
Tviq #2 - Vzqi 'Gedicuul eft', 'Nifoe cazoph' epf tonomes lizxusft opvu vji tiesdj ces.
Tviq #3 - Tusv vji tiesdj sitamvt cz siwoixt us pancis ug tvafipvt. Johj vu mux.
Tviq #4 - Xevdj vji ximduni wofiu us vji gsii nufamit.
Tviq #5 - Tohpaq vu Afinz't pixtmivvis epf caz vji duasti xjip vjiz sap vji $10 uggis fezt.
Tviq #6 - Miwim aq.
 
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