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Great example of a marketing twist.

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I found this interesting example of how twisting a product with a new use or message can move product. Its the "One line a day memory book." Evidently they sell like hotcakes. Its a journal with enough room to write a memory down in one line for 5 years. Interesting how they presented the message and showed what someone can do with a very old idea. Evidently people complain that they don't have time to write a whole paragraph down every night; so just write one line down and make it a memory; conveying emotion to the consumer.


One Line a Day: A Five-Year Memory Book - Urban Outfitters

One Line a Day: A Five-Year Memory Book: Chronicle Books Staff: 9780811870191: Amazon.com: Books
 
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Opvisitvoph. O xupfis og ep eqqmodevoup xuamf timm.... Us ot ov putvemhod gus qiuqmi vu xsovi op e cuun? Jnnn.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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