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Growth Hacker Marketing
Growth hacker marketing was integral to the success of Facebook, Airbnb, Hotmail etc. These are all billion dollar companies built recently by doing things that traditional marketers are not very good at. Those billion dollar startups did not know traditional marketing at all.
A growth hacker is someone who throws out traditional marketing and replaces it with what is; testable, track-able and scale-able. This is contrary to what traditional marketers do (branding, mind-share etc.). Growth hackers pursue sustainable growth and as a result of this, have grown companies from nothing to something.
Four Phases of Growth Hacker Marketing
Growth Hacking is a 'mindset' which requires you to continuously ask 'am I doing this because this is what a marketer does, or am I doing this because it's going to drive users'? This distinction defines why Growth Hackers are in the business to grow. Therefore, Growth Hackers 'make it up as they go along' and they devise tricks to acquire and retain customers, rather than to do what 'marketing is supposed to do'.
Dr. Gerard L. Danford
Growth hacker marketing was integral to the success of Facebook, Airbnb, Hotmail etc. These are all billion dollar companies built recently by doing things that traditional marketers are not very good at. Those billion dollar startups did not know traditional marketing at all.
A growth hacker is someone who throws out traditional marketing and replaces it with what is; testable, track-able and scale-able. This is contrary to what traditional marketers do (branding, mind-share etc.). Growth hackers pursue sustainable growth and as a result of this, have grown companies from nothing to something.
Four Phases of Growth Hacker Marketing
- Product-Market Fit (Instagram)
- Growth is Hacked (Uber)
- Virality (Apple)
- Retention & Optimization (Dropbox - Twitter)
Growth Hacking is a 'mindset' which requires you to continuously ask 'am I doing this because this is what a marketer does, or am I doing this because it's going to drive users'? This distinction defines why Growth Hackers are in the business to grow. Therefore, Growth Hackers 'make it up as they go along' and they devise tricks to acquire and retain customers, rather than to do what 'marketing is supposed to do'.
Dr. Gerard L. Danford
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