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The Amazon website might look like nothing spectacular, especially for intermediate/advanced UI designers (it may actually look normal for average people, but they point is: they really don't care). And yet, It sells like crazy and is one of the most visited websites every single day. The more I look at the most famous websites, the more I realize they are actually nothing spectacular in terms of UI. Has anyone else noticed this?
Is this the confirmation that better design doesn't mean greater sales and success?
It's very easy to slip on the wrong things in business, while in fact the 20% that brings the 80% of the results is something that has nothing to do with what we are focusing on.
Something else I've noticed, is that Amazon seems to put much more focus on UX rather than simple design. That means the way the user actually interacts with the website.
For example, when you subscribe for a trial for Amazon Prime and try to unsubscribe later on, you can see a specific UX that actually makes it "HARD" to unsubscribe, by putting more emphasis on buttons such as "Keep being subscribed on Prime" and less focus on the actual buttons the user is interested on (unsubscribe). This is an interesting form of customer retention strategy.
Is this the confirmation that better design doesn't mean greater sales and success?
It's very easy to slip on the wrong things in business, while in fact the 20% that brings the 80% of the results is something that has nothing to do with what we are focusing on.
Something else I've noticed, is that Amazon seems to put much more focus on UX rather than simple design. That means the way the user actually interacts with the website.
For example, when you subscribe for a trial for Amazon Prime and try to unsubscribe later on, you can see a specific UX that actually makes it "HARD" to unsubscribe, by putting more emphasis on buttons such as "Keep being subscribed on Prime" and less focus on the actual buttons the user is interested on (unsubscribe). This is an interesting form of customer retention strategy.
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