Have you sold your services on Groupon?

[Guest12120]

My friend is considering selling her medical spa services on Groupon. She will have to discount her prices by 50% or so and Groupon will take another 50% in commission.

So even if she gets a ton of business from Groupon she won’t be banking. Unless, she can make these deal buyers return for more at a higher price point (or at least without paying any commission to Groupon).

I wonder if anyone used Groupon as a customer acquisition channel and was successful in creating repeat customers.

 

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[MJ DeMarco]

Do you know what kind of offer she'd be making?

I've bought many Groupons but have not used the entire offer. For example, "3 Sessions of $99" -- then I end up going once and forget about the rest. That can help soften the cost ... sure it's not a new customer, but it can lower the acquisition cost.

 

[Guest12120]

It would be for laser hair removal. I think the offers would be for different areas 3-6 treatments. The problem is that after all the discounts and commissions she would be making only $25 per visit.

She offers many other treatments from Botox to some ultrasound fat blasting . So there are opportunities for upsells to other services.