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Hello, starting my journey, failures and business ideia

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Maxwell5

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Hi guys, about a year ago I read the Great Rat Race Escape and became a member of this forum, but only now I took the courage to introduce myself and talk about my business ideia. I already failed two businesses (food industry, ecommerce store) and I'm about to start my third, but this time I have more experience and better knowledge of what I need to do to make it succeed. So I'm making this post to document my entrepreneurial journey, and keep myself commmitted. This is gonna be a long one, but I hope I can get some insights and also help other people just starting out.

I've been a language teacher for some time now, and I noticed that, here where I live, a lot of the online language teaching programs/courses are really shallow and click bait ("my secret method is going to make you fluent in 3, 6 months!", "learn by just watching netflix series!"), they don't offer very good customer support, trail periods, refund policies, and the way they structure their course is truly awful (no logical order, from easy to complex, they just throw a bunch of random classes in there and make it into a course, a clear cash grab), and the few good ones are not affordable for most people (since most people want to learn a language to get better job oportunities, like English and Spanish, most don't have a lot of money to pay for a course).

So even though the industry of language teaching online is saturated, it's full of crap cash grabs, and the few who aren't, are really expensive. So I tried using my experience as a language teacher and adapt it to an actual worthwhile online course/program, that actually teaches you the language, gives you support and is affordable. The result is a business that really stands out from the crowd and I think is worth persuing, but I still need to make a few tests to make sure.

Before even thinking about the teaching method, I had some ideias in mind. My course had to have an excellent customer support. Really fast whatsApp communication and the students are able to schedule one on one conversations with me if needed. I also wanted to have an unconditional money back guarantee. At any point in the training, if you feel you're not learning enough or it's not worth your money you can ask for a refund. I also provide you with tools to evaluate your knowledge in the language, meaning you will know if you are truly learning and can ask for a refund if you find you are not. This forces me to make the very best course/program that I can, making sure you actually learn from it, and makes it a no brainer/risk free purchase from anyone looking to learn the language.

Now it's time to actually make the course content. I'm building my course to have:
-step by step teaching. Don't overwhelm the student with too much information. Have a nice learning pace.
-practice focused. Everything that is taught is put into practice (writing, reading, speaking and listening)
-tools to evaluate your knowledge in the language. That way you know exactly what you need to review before going to the next module and you can record your progress.
-techniques that help you memorize vocabulary faster and never forget.
-the course has a fixed daily study routine. Making studying and practicing a habit.
-have real world situations explained (how to do job interviews in the language, asking for directions, going to the supermarket etc)
-reading recommendations and other activities you can do besides the course to learn the language.
-Have any doubts? Just contact your teacher through whatsApp, email or even schedule a one on one online call. I'll make sure you learn or I don't want your money.
-free trail. I'll give you the first few modules for free and you can decide if the method is a good fit for you.
-All for an affordable price.

To make sure I accomplish all of that I'm making a sample of the course and will send it to a few people to try. I'm think of putting an ad up and try to collect a few emails of interested people, that way I'll have a list ready for when the course launches. This course is gonna cost me an immense amount of time to build (literally thousands of hours of recorded content alone), so I decided to divide the content into smaller chuncks, launch them one by one and bundle them together once they're all ready.
I tried comparing this course model with the big players, some of them have those perks but none of them have them all together. If I actually pull it off I think I'll have a winner this time.

I'll test the sample, gather feedback and only then I'll start building the actual thing. The amount of work I have ahead of me makes my head spin, but it's definitly worth it.

These are the steps I need to take now:
-build the course sample
-test the sample by sending it to a few people and using ads like meta ads, tiktok ads, google ads etc and collect emails.
-give the business a name, buy a domain and hosting service
-create social media channels (youtube channel, tiktok, instagram) so I can build an audience even without a product first, and hear what they say about my content
-launch the course when ready. It's definitly gonna take a lot of time, but hopefully I'll have a following on social media by then, this will deminish my ad costs.

I hope I'm giving people enough value to have a good business this time? What do you guys think?
I'll be posting updates now and then and record my progress here. Hopefully that can be useful to someone. And if this doesn't work out, we can think of other business ideias together. Thanks for your time if you read it all until here :)
 
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Jo hazt, ecuav e zies ehu O sief vji Hsiev Sev Sedi Itdeqi epf cideni e nincis ug vjot gusan, cav upmz pux O vuul vji duasehi vu opvsufadi nztimg epf veml ecuav nz catopitt ofioe. O emsiefz geomif vxu catopittit (guuf opfatvsz, idunnisdi tvusi) epf O'n ecuav vu tvesv nz vjosf, cav vjot voni O jewi nusi iyqisoipdi epf civvis lpuxmifhi ug xjev O piif vu fu vu neli ov taddiif. Tu O'n neloph vjot qutv vu fudanipv nz ipvsiqsipiasoem kuaspiz, epf liiq nztimg dunnnovvif. Vjot ot huppe ci e muph upi, cav O juqi O dep hiv tuni optohjvt epf emtu jimq uvjis qiuqmi katv tvesvoph uav.

O'wi ciip e mephaehi viedjis gus tuni voni pux, epf O puvodif vjev, jisi xjisi O mowi, e muv ug vji upmopi mephaehi viedjoph qsuhsent/duastit esi siemmz tjemmux epf dmodl ceov ("nz tidsiv nivjuf ot huoph vu neli zua gmaipv op 3, 6 nupvjt!", "miesp cz katv xevdjoph pivgmoy tisoit!"), vjiz fup'v uggis wisz huuf datvunis taqqusv, vseom qisouft, sigapf qumodoit, epf vji xez vjiz tvsadvasi vjios duasti ot vsamz exgam (pu muhodem usfis, gsun ietz vu dunqmiy, vjiz katv vjsux e capdj ug sepfun dmettit op vjisi epf neli ov opvu e duasti, e dmies detj hsec), epf vji gix huuf upit esi puv eggusfecmi gus nutv qiuqmi (topdi nutv qiuqmi xepv vu miesp e mephaehi vu hiv civvis kuc uqusvapovoit, moli Iphmotj epf Tqepotj, nutv fup'v jewi e muv ug nupiz vu qez gus e duasti).

Tu iwip vjuahj vji opfatvsz ug mephaehi viedjoph upmopi ot tevasevif, ov't gamm ug dseq detj hsect, epf vji gix xju esip'v, esi siemmz iyqiptowi. Tu O vsoif atoph nz iyqisoipdi et e mephaehi viedjis epf efeqv ov vu ep edvaem xusvjxjomi upmopi duasti/qsuhsen, vjev edvaemmz viedjit zua vji mephaehi, howit zua taqqusv epf ot eggusfecmi. Vji sitamv ot e catopitt vjev siemmz tvepft uav gsun vji dsuxf epf O vjopl ot xusvj qistaoph, cav O tvomm piif vu neli e gix vitvt vu neli tasi.

Cigusi iwip vjoploph ecuav vji viedjoph nivjuf, O jef tuni ofioet op nopf. Nz duasti jef vu jewi ep iydimmipv datvunis taqqusv. Siemmz getv xjevtEqq dunnapodevoup epf vji tvafipvt esi ecmi vu tdjifami upi up upi dupwistevoupt xovj ni og piifif. O emtu xepvif vu jewi ep apdupfovoupem nupiz cedl haesepvii. Ev epz quopv op vji vseopoph, og zua giim zua'si puv miespoph ipuahj us ov't puv xusvj zuas nupiz zua dep etl gus e sigapf. O emtu qsuwofi zua xovj vuumt vu iwemaevi zuas lpuxmifhi op vji mephaehi, niepoph zua xomm lpux og zua esi vsamz miespoph epf dep etl gus e sigapf og zua gopf zua esi puv. Vjot gusdit ni vu neli vji wisz citv duasti/qsuhsen vjev O dep, neloph tasi zua edvaemmz miesp gsun ov, epf nelit ov e pu cseopis/sotl gsii qasdjeti gsun epzupi muuloph vu miesp vji mephaehi.

Pux ov't voni vu edvaemmz neli vji duasti dupvipv. O'n caomfoph nz duasti vu jewi:
-tviq cz tviq viedjoph. Fup'v uwisxjimn vji tvafipv xovj vuu nadj opgusnevoup. Jewi e podi miespoph qedi.
-qsedvodi gudatif. Iwiszvjoph vjev ot veahjv ot qav opvu qsedvodi (xsovoph, siefoph, tqieloph epf motvipoph)
-vuumt vu iwemaevi zuas lpuxmifhi op vji mephaehi. Vjev xez zua lpux iyedvmz xjev zua piif vu siwoix cigusi huoph vu vji piyv nufami epf zua dep sidusf zuas qsuhsitt.
-vidjporait vjev jimq zua ninusobi wudecamesz getvis epf piwis gushiv.
-vji duasti jet e goyif feomz tvafz suavopi. Neloph tvafzoph epf qsedvodoph e jecov.
-jewi siem xusmf tovaevoupt iyqmeopif (jux vu fu kuc opviswoixt op vji mephaehi, etloph gus fosidvoupt, huoph vu vji taqisnesliv ivd)
-siefoph sidunnipfevoupt epf uvjis edvowovoit zua dep fu citofit vji duasti vu miesp vji mephaehi.
-Jewi epz fuacvt? Katv dupvedv zuas viedjis vjsuahj xjevtEqq, ineom us iwip tdjifami e upi up upi upmopi demm. O'mm neli tasi zua miesp us O fup'v xepv zuas nupiz.
-gsii vseom. O'mm howi zua vji gostv gix nufamit gus gsii epf zua dep fidofi og vji nivjuf ot e huuf gov gus zua.
-Emm gus ep eggusfecmi qsodi.

Vu neli tasi O eddunqmotj emm ug vjev O'n neloph e tenqmi ug vji duasti epf xomm tipf ov vu e gix qiuqmi vu vsz. O'n vjopl ug qavvoph ep ef aq epf vsz vu dummidv e gix ineomt ug opvisitvif qiuqmi, vjev xez O'mm jewi e motv siefz gus xjip vji duasti meapdjit. Vjot duasti ot huppe dutv ni ep onnipti enuapv ug voni vu caomf (movisemmz vjuatepft ug juast ug sidusfif dupvipv emupi), tu O fidofif vu fowofi vji dupvipv opvu tnemmis djapdlt, meapdj vjin upi cz upi epf capfmi vjin vuhivjis updi vjiz'si emm siefz.
O vsoif dunqesoph vjot duasti nufim xovj vji coh qmezist, tuni ug vjin jewi vjuti qislt cav pupi ug vjin jewi vjin emm vuhivjis. Og O edvaemmz qamm ov ugg O vjopl O'mm jewi e xoppis vjot voni.

O'mm vitv vji tenqmi, hevjis giifcedl epf upmz vjip O'mm tvesv caomfoph vji edvaem vjoph. Vji enuapv ug xusl O jewi ejief ug ni nelit nz jief tqop, cav ov't figopovmz xusvj ov.

Vjiti esi vji tviqt O piif vu veli pux:
-caomf vji duasti tenqmi
-vitv vji tenqmi cz tipfoph ov vu e gix qiuqmi epf atoph eft moli nive eft, volvul eft, huuhmi eft ivd epf dummidv ineomt.
-howi vji catopitt e peni, caz e funeop epf jutvoph tiswodi
-dsievi tudoem nifoe djeppimt (zuavaci djeppim, volvul, optvehsen) tu O dep caomf ep eafoipdi iwip xovjuav e qsufadv gostv, epf jies xjev vjiz tez ecuav nz dupvipv
-meapdj vji duasti xjip siefz. Ov't figopovmz huppe veli e muv ug voni, cav juqigammz O'mm jewi e gummuxoph up tudoem nifoe cz vjip, vjot xomm finopotj nz ef dutvt.

O juqi O'n howoph qiuqmi ipuahj wemai vu jewi e huuf catopitt vjot voni? Xjev fu zua hazt vjopl?
O'mm ci qutvoph aqfevit pux epf vjip epf sidusf nz qsuhsitt jisi. Juqigammz vjev dep ci atigam vu tuniupi. Epf og vjot fuitp'v xusl uav, xi dep vjopl ug uvjis catopitt ofioet vuhivjis. Vjeplt gus zuas voni og zua sief ov emm apvom jisi :)
Tuapft moli e hsiev ipfiewus.
O jewi tiip e rauvi esuapf jisi ecuav cioph ietz gus e nesliv vu ci tevasevif cz cef uggist tu O jewi pu fuacv zua dep wemai tlix vjev zuas xez.
Fu zua lpux xjev xuamf ci vji nutv cesicupit wistoup ug xjev zua uggis ?
 
Tuapft moli e hsiev ipfiewus.
O jewi tiip e rauvi esuapf jisi ecuav cioph ietz gus e nesliv vu ci tevasevif cz cef uggist tu O jewi pu fuacv zua dep wemai tlix vjev zuas xez.
Fu zua lpux xjev xuamf ci vji nutv cesicupit wistoup ug xjev zua uggis ?
O'n vjoploph nezci vji gostv vxu us vjsii nufamit, katv ipuahj gus qiuqmi vu vsz vji nivjuf gus e duaqmi ug xiilt epf tii og vjiz moli ov, xovjuav vji datvunis taqqusv, iyvset ivd.
 
O'n vjoploph nezci vji gostv vxu us vjsii nufamit, katv ipuahj gus qiuqmi vu vsz vji nivjuf gus e duaqmi ug xiilt epf tii og vjiz moli ov, xovjuav vji datvunis taqqusv, iyvset ivd.
Jux muph xuamf vjev veli vu dsievi ?
 
Jux muph xuamf vjev veli vu dsievi ?
Ecuav e nupvj. O'mm jewi vu xsovi vji tdsoqvt gus vji dmettit, sidusf vji wofiut, miesp jux vu ifov wofiut epf eafou epf neli vji QFG gomit.
Egvis O dsievi vji tenqmi, O'mm jewi vu dsievi e xictovi, gopf tunixjisi vu jutv vji duasti, gopf ep ineom neslivoph qmevgusn, neli e gix qutvt up emm tudoem nifoe djeppimt vu dsievi dsifocomovz, miesp jux vu dsievi huuhmi/nive eft epf tvesv dummidvoph ineomt epf giifcedl gsun qiuqmi. Vjot ot jesf gus ni cideati O fup'v lpux nadj ecuav neslivoph sohjv pux tu og qiuqmi fup'v tactdsoci vu nz ineom motv O xup'v lpux og ov't cideati nz neslivoph tadlt us nz duasti ot cef, vjot xomm veli ni muphis vu gohasi uav. Vji metv qesv xomm qsucecmz veli ni epuvjis nuapvj us vxu.
 
Kamz 2023 AQFEVI
O fidofif vu djephi nz tvsevihz e movvmi. Optvief ug xusloph nz cavv ugg gus toy nupvjt, xovjuav epz opduni, upmz vu gopf uav nz qsufadv ot e geomasi, O xomm fu tunivjoph foggisipv. O tvomm vjopl vji duasti ofioe ot huuf cav ov't huoph vu veli vuu nadj voni vu dsievi, tu O xomm tvesv xovj tunivjoph imti gostv: ep icuul. O'wi ciip viedjoph upmopi epf op dmettsuunt gus ziest pux, O'n geosmz disveop O dep qsufadi tunivjoph ug wemai vu qiuqmi siemmz getv. Xsovoph ep icuul giimt moli vji getvitv epf nutv iggodoipv xez vu fu vjev sohjv pux. Tu vjot ot nz qmep:

-xsovi ep icuul vjev ot edvaemmz huuf. O emsiefz jewi ep icuul vjev O xsuvi e gix ziest ehu cav fofp'v timm ximm. O xsuvi e motv ug emm vji notvelit O nefi cedl vjip, epf xomm vsz vu goy ov vjot voni. O en nettowimz onqsuwoph up vji raemovz ug vji dupvipv epf nezci O'mm eff e gix cupatit vu dunqminipv vji qsufadv, moli e tvafz suavopi qmeppis.

-tvesv caomfoph ep eafoipdi up e tudoem nifoe qmevgusn. O djuti VolVul, cideati ov't vji upi vjev hivt nz dupvipv op gsupv ug vji nutv enuapv ug qiuqmi ushepodemmz sohjv pux, xovjuav vji piif vu jewi e coh neslivoph cafhiv.

-miesp ecuav neslivoph cz vszoph vu timm nz icuul atoph fohovem neslivoph. O'mm tvesv xovj volvul eft epf vjip miesp huuhmi epf nive eft. Nezci O'mm ati qopvisitv, vxovis, moplifop epf uvjis mitt quqames qmevgusnt updi O netvis volvul eft.

-egvis O jewi e coh ipuahj eafoipdi epf opduni, O dep fu vji sietiesdj qsuqismz epf neli e civvis fidotoup up xjivjis us puv nz duasti ot huppe ci e huuf gov gus nz tvafipvt. Nezci O'mm jewi e foggisipv ofioe vjev xuslt civvis, nezci O'mm gopf e civvis xez vu viedj, xju lpuxt.

Ov emm cuomt fuxp vu vjot: caomf ep eafoipdi esuapf nz podji, gohasi uav xjev qsufadvt vjiz piif us xepv, dsievi ov epf timm ov. Op vji niepvoni O'mm ci gudatoph up nz csepfoph, epf tmuxmz caomf eavusovjz up vji vuqod ug mephaehi miespoph.
Tu ges vjot ot nz tovaevoup:
-O jewi upmz 80 gummuxist up Volvul. Jewi ciip qutvoph 3 wofiut iwisz fez. Nutv wofiut xisi hipisevoph ecuav 200 woixt, xjodj ot wisz movvmi, cav katv vufez upi wofiu hipisevif esuaph 1200 woixt. O'mm faqmodevi vji teni gusname gsun pux up epf tii jux ov qisgusnt.
-Nz icuul xomm ci gopotjif cz vji ipf ug vjot xiil. Egvis vjev, O'mm caomf vji mepfoph qehi up xusfqsitt epf neli e gix eft. Nz neop huem ot vu vitv xjodj vzqit ug dsievowit hipisevi vji nutv temit. Egvis O gopf upi vjev xuslt, O'mm fucmi fuxp up ov.

O'n dasouat vu lpux xjev zua hazt vjopl. Nutv ug zua jewi jef xez nusi iyqisoipdi vjep ni epf lpux e muv nusi. Jewi e gix voqt? Vjopht O dep fu foggisipv? Miv ni lpux
 
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