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I have an idea to start a blog where I can share business strategies with my professional colleagues. During college education we go through a business management course which is grossly inadequate to start any business at all.
Many colleagues have gone into their own businesses providing professional services but have performed woefully. Secondly, we compete with quacks who seem to be more successful because of their street smartness having gone through on the job training (learning the trade of selling our products).
My idea is to expose my colleagues to business strategies that could improve their businesses and help those who intend to start theirs to do so on a good footing.
The challenge is that I live in a country with low internet penetration. The attitude to self -development is low. We have a Facebook group with about 5000 plus members but activity on the group is low too. Most discussions on the group center around paid employment and the challenges faced by the professionals in the hands of government and rival professionals. Business discussion is very minimal if any. There are over 15,000 of us and the number is growing as new graduates are being turned out by the universities.
Most of my colleagues who run their own businesses are not online. However, the younger generation are internet savvy. I can get access to the telephone numbers of members at a cost in order to send bulk sms to them.
I want to specifically target my professional colleagues within my country.
What are your suggestions, please?
Many colleagues have gone into their own businesses providing professional services but have performed woefully. Secondly, we compete with quacks who seem to be more successful because of their street smartness having gone through on the job training (learning the trade of selling our products).
My idea is to expose my colleagues to business strategies that could improve their businesses and help those who intend to start theirs to do so on a good footing.
The challenge is that I live in a country with low internet penetration. The attitude to self -development is low. We have a Facebook group with about 5000 plus members but activity on the group is low too. Most discussions on the group center around paid employment and the challenges faced by the professionals in the hands of government and rival professionals. Business discussion is very minimal if any. There are over 15,000 of us and the number is growing as new graduates are being turned out by the universities.
Most of my colleagues who run their own businesses are not online. However, the younger generation are internet savvy. I can get access to the telephone numbers of members at a cost in order to send bulk sms to them.
I want to specifically target my professional colleagues within my country.
What are your suggestions, please?
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