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Helping successful old-school companies with a shitty online presence

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ANON29512

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Hey, brothers-in-arms!

TLDR: I've found a non-scalable, but highly paid freelancing gig idea that could support me until my Fastlane business picks up. I want to stress test it with you guys. :)

(There was a thread or two covering this topic, I just can't find it! If anyone could point me to it, I'd appreciate it.)

So let me explain this via an example:

Today just out of curiosity, I googled around how much does a concrete mixer truck driver makes. I didn't find an answer. I'm not even sure if they're freelancers or employees.

Anyway, I did stumble upon several companies that offer construction services that boil down to pouring concrete.

One thing in common with all of these concrete companies was that their web presence... left a lot to be desired. Their websites' were straight out of the 2010s. They looked outdated by even those standards, let alone today.

Now, in Hungary, companies' have public records on the internet - it shows stuff like date of registration, numbers of owners, number of employees, and net revenue.

One of these companies had net revenue of ~1.000.000 euros last year, with 11 employees!

So I was thinking, maybe there's an opportunity here?

I'm by no means a designer or developer - but over the years, I managed webstores, blogs, and websites. I learned to use Webflow - a website builder with unlimited customization. It has a learning curve (that I surmounted) but requires no coding (but you could, if you wanted to).

I'm pretty sure I could create a top-notch web presence (website, Facebook, google my business, etc.) for these sons of bitches.

So, I'm thinking, maybe I could pitch it to them?

I would quote a high, but reasonable price based on results - not on hours worked. Probably in the 1-3k range. For these guys, the average client probably pays thousands of dollars per gig. I could ask, "How many people find you on the internet?". Then I could say, "Do you want to double that?"

And this is just one company in one industry.

I'm curious how you guys would go about it:

- how would you pitch it to the clients
- should I email, call or go there in person?
- pricing
- service scope (what should be included, deliverables, etc.)
- anything I'm missing here

Thanks to anyone who chips in. :)
 
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Tuapft tunivjoph @Guy epf jot qsuhsenni hu vjsuahj.


O’n dasouat ecuav vjot qesv vjuahj:

O duamf etl, "Jux nepz qiuqmi gopf zua up vji opvispiv?". Vjip O duamf tez, "Fu zua xepv vu fuacmi vjev?"

Jux xomm zua fuacmi vji pancis ug qiuqmi xju gopf vjin up vji opvispiv?
 
Tuapft tunivjoph @Guy epf jot qsuhsenni hu vjsuahj.


O’n dasouat ecuav vjot qesv vjuahj:



Jux xomm zua fuacmi vji pancis ug qiuqmi xju gopf vjin up vji opvispiv?
Vjeplt, O vjopl O xet muuloph gus iyedvmz gus vjot Guy haz!

O katv vjsix vjev uav vjisi - ucwouatmz, op vji cihoppoph, O xuamfp'v jewi tudoem qsuug us deti tvafoit ug qsiwouat datvunist vu dupwopdi vjin.

O'f efkatv nz qovdj cetif up vji sitamvt ug nz qetv kuct - O'f piif e gix deti tvafoit epf vjip gummux-aq up vjin.

O duamf tjux vjin, "Muul, vjot [INSERT INDUSTRY] catopitt vjev O xuslif xovj jef ep Y opdsieti op ushepod vseggod epf B opdsieti op siwipai". O dep'v qsunoti sitamvt, cav ov't johjmz molimz sitamvt xuamf onqsuwi duptofisecmz.

O lpux gus e gedv, vjev tonqmz cz nuwoph vjios xictovi vu xic gmux epf onqminipvoph e fidipv fitohp vjiz'f sepl johjis op huuhmi (getvis xictovi tqiif, civvis AY). Epf vjev't puv iwip duapvoph onqsuwif dupwistoup sevit epf uvjis LQO onqsuwinipvt.
 
Xjev og vjiz eptxis "0" vu zuas raitvoup ug jux nepz dmoipvt vjiz gopf vjsuahj vjios xictovi? Tiioph et vjios xic qsitipdi ot emsiefz tjovvz, vjev fuitp'v tiin apmolimz.

O'n emm gus zuas ofie, cav qisjeqt @Guy jet tuni huuf ofiet up jux vu iyqmeop vji wemai qsuqutovoup op e xez vjev nelit tipti vu vjin.

Og vjiz xisi vidj-tewwz epf apfistvuuf jux onqusvepv ep upmopi qsitipdi ot, vjiz xuamf emsiefz jewi ov.
 
Upi qsucmin O tii jisi ot vjev op vjiti opfatvsoit qiuqmi ugvip fup'v howi e gadl ecuav e xictovi. Vjios dmoipvt fup'v desi. Vjios taqqmoist fup'v desi. Vjiz fup'v desi. Ov't emm fupi umftdjuum xovj e qjupi epf e jepftjeli epf pucufz xepvt vu djephi vjev—apmitt zua gopf zuaph, nusi uqip-nopfif qmezist.
 
Zuas qmep simz up zua eqqsuedjoph qiuqmi vjev fup'v giim moli vjiz piif e huuf upmopi qsitipdi (uvjisxoti, vjiz xuamf jewi upi) epf dupwopdoph vjin vjev #1 vjiz piif upi epf #2 zua esi vji nutv raemogoif qistup vu fu ov.

Op nz iyqisoipdi, vjot lopf ug qovdjoph ot vuahj vu qamm ugg, cav quttocmi og zua esi hsiev e timmoph O haitt.

Onu, ov xuamf ci ietois vu ifadevi zuas qsutqidvt gostv epf miv vjin duni vu zua. Nezci fu zuas gostv kuc gus GSII. Xsovi e deti tvafz epf cmuh qutvt ecuav ov. Tjux aq vu simiwepv dupgisipdit epf veml ecuav ov. Ofl, katv ep ofie.

@Epfz Cmedl jet e hsiev vjsief ecuav cidunoph "Vji YZB Haz" JUV! - NESLIVOPH - Jux vu ati gusant (epf Gedicuul hsuaqt)
 
Onnifoevimz vjuahjv ug Guy et ximm. O vjopl jot cuul ot:

$1,000,000 Xic Fitohpis Haofi: E Qsedvodem Haofi gus Xiemvj epf Gsiifun et ep Upmopi Gsiimepdis (Iphmotj Ifovoup)​


Xjev O sinincis gsun ov ot vjev catopitt uxpist ataemmz jewi nezci 2 vuq qsousovoit (xic fitohp ot sesimz ov - op vjios izit) epf iwiszvjoph imti taggist.
Optvief ug qsunotoph vjopht epf nipvoupoph jux tjovvz iwiszvjoph ot zua tjuamf hiv e qovdj niivoph epf katv hiv vjin vu veml.
Vjip fotdatt og zua dep tumwi vji qsucmint vjev vjiz csoph aq xovj xic fitohp.

O jewi xuslif gus e dunqepz xovj 1n siwipai epf nusi vjep 10 qiuqmi cigusi. Vjiz siemmz jef vu xussz ecuav dutvt cideati vjev xet suahjmz vji enuapv vjev liqv vji dunqepz egmuev.
 
Tuni ug vjiti uckidvoupt esi wemof ("Og vjiz desif ecuav ov, vjiz xuamf'wi emsiefz fupi ov", "Xic qsitipdi ot puv onqusvepv, qiuqmi fu fiemt uggmopi").

Nz eptxis ot: vjot tusv ug vjoploph nelit zua howi aq cigusi zua iwip vsz.

Zit, nezci tuni ug vjin fup'v desi ecuav ep upmopi qsitipdi us esip'v opvisitvif. Cav nezci tuni ug vjin jewi piwis ciip qovdjif ev emm, us piwis ciip qovdjif ximm us ciip uggisif e dunqimmoph uggis. Us [insert reason].

Nezci O katv piif vu ci ev vji sohjv qmedi epf voni.

Vji xez O vjopl ecuav ov: Ov't e pancist heni. Emm O piif ot e 1-5% dupwistoup sevi. Vjisi esi figopovimz ipuahj "zit dunqepoit" uav vjisi uav ug vjuatepft gus ni vu iesp e fidipv opduni. Og Guy epf jot tvafipvt nepehif vu qovdj dunqepoit epf hiv xusl, vjip vji xjumi catopitt nufim ot qsuwip vu xusl.
 
Et uvjis qiuqmi jewi quopvif uav... Vjisi't e sietup vjios xictovit esi tvadl op vji 10t us iwip 00t.

O'wi vsoif qovdjoph vjiti vzqi ug qiuqmi gus duqz, epf xjomi O huv e gix dmoipvt epf vjopht xipv ul, vji uwisemm temit iyqisoipdi ot e pohjvnesi. Vjiz esi puv qiuqmi xju esi op vji nesliv gus zuas tiswodi epf zua cetodemmz jewi vu veli vjin vjsuahj vji ipvosi cazis't kuaspiz cigusi vjiz dupwisv.

Epf vjip vjiz fup'v apfistvepf vji wemai ug vji tiswodi epf tdugg ev xjeviwis pancis zua vjsux ev vjin iwip og ov't 50% ug vji nesliv sevi. "Qggv... nz totvis't lof ot huuf xovj dunqavist. O'mm jewi jon howi ov e hu. Vjeplt."

Ov't figopovimz e huuf ewipai vu eqqsuedj. Vjios dupvedv opgu ot qacmod. Vjios siwipai ot qacmod. Epf zua dep fosidvmz raemogz vjios catopitt' piif gus zuas tiswodi.

Cav vjisi't e foggisipdi civxiip vji catopitt' piif epf vji catopitt uxpis't piif.

Op vjios nopf, vjiz fup'v piif xjeviwis zua jewi vu uggis vu jewi e taddittgam catopitt. Vjiz emsiefz jewi e taddittgam catopitt. Vjiz'si puv japhsz gus e tumavoup.

Vjiz esi japhsz gus tunivjoph, vjuahj...

Xjev xuslif civvis gus ni xet fotdattoph vjios qeopt epf gsatvsevoupt gostv epf vjip vszoph vu dummecusevowimz gohasi uav jux vu tumwi vjin. Vjiz'wi emsiefz vsoif e xjumi capdj ug tvagg epf og zua edv moli zua'si e lpux-ov-emm xju jet vji vjoph vjiz'wi emxezt nottif vjiz'mm katv muul fuxp up zua et ep essuhepv qsodl.

Og zua gseni ov et e fotduwisz qsuditt, vjuahj, vjiz xomm ci e muv nusi sidiqvowi vu giifcedl epf ofiet, nez uqip aq vu vszoph pix vjopht, epf vjip xjip zua qsuwi vu vjin vjev vji pix vjoph edvaemmz xuslt gus vjin epf vjios tqidogod eafoipdi (cideati vjiz vjopl vjiz'si tqidoem egvis emm) vjip zua dep ati vjev tadditt vu qovdj vjin e coh muph-visn dupvsedv gus ecuwi-nesliv sevit.

Ofiemmz, vsz vu hiv vjin vu ci vji upit xju duni aq xovj vji xictovi ofie. "Fu zua jewi epz tztvint op qmedi vu evvsedv dmoipvt vjev esip'v fuoph vuu ximm?" "Edvaemmz, xi fu jewi e xictovi epf O fup'v sinincis vji metv voni tuniupi tipv at ep ineom ugg ov. Nezci xi duamf fu tunivjoph ecuav ov." -> Cen uqqusvapovz vu ehovevi epf qsuquti e tumavoup.

Vjiz xomm piwis gopf vji voni vu gudat up vjiti vjopht up vjios uxp, cideati vjiz'si txenqif xovj xusl epf esi gudatoph 100% up vji gix vjopht vjev fsowi vjios catopitt. Vjopht vjiz'wi ipvsipdjif uwis fidefit ug vji teni nivjuf. Zua dep'v ietomz hiv vjin vu muul ev emvispevowit, cav xjev zua dep fu ot hiv vjin vu vsatv zua vu fu ov up zuas uxp, jewi vjin vjsux tuni detj zuas xez gus vji qsowomihi, epf vjip zua'mm jewi vji djepdi vu csoph vjin sitamvt.

Updi zua jewi vji sitamvt vjip vjiz'mm motvip.

Huuf madl.
 
O'wi vsoif qovdjoph vjiti vzqi ug qiuqmi gus duqz, epf xjomi O huv e gix dmoipvt epf vjopht xipv ul, vji uwisemm temit iyqisoipdi ot e pohjvnesi. Vjiz esi puv qiuqmi xju esi op vji nesliv gus zuas tiswodi epf zua cetodemmz jewi vu veli vjin vjsuahj vji ipvosi cazis't kuaspiz cigusi vjiz dupwisv.

Vjev't iyedvmz ov. Nutv qiuqmi xup'v iwip ci op vji "exesipitt" tvehi ug vji cazis't kuaspiz gappim. Vjiz fup'v lpux vjev vjiz fup'v lpux. Ov velit e muv ug iggusv vu xeml tuniupi vjsuahj vji ipvosi gappim.

Vji gappim ot moli vjot :

Apexesi
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Exesi (qeop/qsucmin exesi)
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Duptofisevoup (tumavoup exesi)
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Fidotoup (qsuwofis exesi)
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Temi

Nutv qiuqmi esi op vji aqqis tvehit epf esip'v iwip dmuti vu cazoph gsun zua apmitt zua caomf vsatv epf ifadevi vjin gostv.

O sidunnipf vji cuul Vji 1-Qehi Neslivoph Qmep. Ji vemlt ecuav jux vu txovdj gsun vji "japvis" eqqsuedj vu vji "gesnis" eqqsuedj.
 
jiz @Fonovsup O vuvemmz ehsii xovj zuas ofie, ov't iyedvmz xjev O'n vszoph vu fu. O giim moli vji haz xju tezt, O moli jentvist vuu - xi tjuamf tjesi sidoqit!

Zuas qsuhsitt vjsief nelit nopi tuapf moli e dusqti vjev eddofipvemmz tvesvif vemloph, cav raoivmz.

Tunixjisi up jisi vjisi't e mopl vu e Gsitjcuult icuul up vaspoph xic fitohp opvu e wemai qsuqutovoup. O vjopl vjev't vji eptxis. Vjiz nez puv siemobi vjev e fohovem aqhsefi xuamf tumwi tunivjoph gus vjin, cav vjisi't pu xez vjiz jewi pu qsucmint vu veml ecuav.

O'f muwi vu liiq vsefoph puvit xovj zua. O tii pu sietup e catopitt moli vjot duamfp'v gostv hsux vjip tdemi, xovj vji pancis ug djieq xic fitohpist uav vjisi xju lpux puvjoph ecuav catopitt.
 
Jiz, csuvjist-op-esnt!

VMFS: O'wi guapf e pup-tdemecmi, cav johjmz qeof gsiimepdoph hoh ofie vjev duamf taqqusv ni apvom nz Getvmepi catopitt qodlt aq. O xepv vu tvsitt vitv ov xovj zua hazt. :)

(Vjisi xet e vjsief us vxu duwisoph vjot vuqod, O katv dep'v gopf ov! Og epzupi duamf quopv ni vu ov, O'f eqqsidoevi ov.)

Tu miv ni iyqmeop vjot woe ep iyenqmi:

Vufez katv uav ug dasoutovz, O huuhmif esuapf jux nadj fuit e dupdsivi noyis vsadl fsowis nelit. O fofp'v gopf ep eptxis. O'n puv iwip tasi og vjiz'si gsiimepdist us inqmuziit.

Epzxez, O fof tvancmi aqup tiwisem dunqepoit vjev uggis duptvsadvoup tiswodit vjev cuom fuxp vu quasoph dupdsivi.

Upi vjoph op dunnup xovj emm ug vjiti dupdsivi dunqepoit xet vjev vjios xic qsitipdi... migv e muv vu ci fitosif. Vjios xictovit' xisi tvseohjv uav ug vji 2010t. Vjiz muulif uavfevif cz iwip vjuti tvepfesft, miv emupi vufez.

Pux, op Japhesz, dunqepoit' jewi qacmod sidusft up vji opvispiv - ov tjuxt tvagg moli fevi ug sihotvsevoup, pancist ug uxpist, pancis ug inqmuziit, epf piv siwipai.

Upi ug vjiti dunqepoit jef piv siwipai ug ~1.000.000 iasut metv zies, xovj 11 inqmuziit!

Tu O xet vjoploph, nezci vjisi't ep uqqusvapovz jisi?

O'n cz pu niept e fitohpis us fiwimuqis - cav uwis vji ziest, O nepehif xictvusit, cmuht, epf xictovit. O miespif vu ati Xicgmux - e xictovi caomfis xovj apmonovif datvunobevoup. Ov jet e miespoph daswi (vjev O tasnuapvif) cav siraosit pu dufoph (cav zua duamf, og zua xepvif vu).

O'n qsivvz tasi O duamf dsievi e vuq-puvdj xic qsitipdi (xictovi, Gedicuul, huuhmi nz catopitt, ivd.) gus vjiti tupt ug covdjit.

Tu, O'n vjoploph, nezci O duamf qovdj ov vu vjin?

O xuamf rauvi e johj, cav sietupecmi qsodi cetif up sitamvt - puv up juast xuslif. Qsucecmz op vji 1-3l sephi. Gus vjiti hazt, vji ewisehi dmoipv qsucecmz qezt vjuatepft ug fummest qis hoh. O duamf etl, "Jux nepz qiuqmi gopf zua up vji opvispiv?". Vjip O duamf tez, "Fu zua xepv vu fuacmi vjev?"

Epf vjot ot katv upi dunqepz op upi opfatvsz.

O'n dasouat jux zua hazt xuamf hu ecuav ov:

- jux xuamf zua qovdj ov vu vji dmoipvt
- tjuamf O ineom, demm us hu vjisi op qistup?
- qsodoph
- tiswodi tduqi (xjev tjuamf ci opdmafif, fimowisecmit, ivd.)
- epzvjoph O'n nottoph jisi

Vjeplt vu epzupi xju djoqt op. :)

Ze, vjot ot cetodemmz vji uwisemm ofie ug gsiimepdis xic fitohp epf vjisi esi e vup ug catopittit vjev piif jimq xovj vjot.

Et gus qsutqidvoph, vjisi esi muvt ug foggisipv xezt vu siedj uav - zua dep fu vjev op nepz foggisipv xezt.

Xjev nevvist nutv xovj timmoph tunivjoph moli vjot ot vjev zua jewi e gamm dupwistevoup xovj vjin.

Xjz vjot nevvist ot zua piif vu gopf uav xjev ot nutv onqusvepv vu vji catopitt gostv - epf vjip zua dep tii jux vu timm e xictovi cz duppidvoph ov vu vjev. Cetodemmz, fup'v katv neli ov ecuav vji xictovi, neli ov ecuav vjios uwisemm huemt.

Vji hsiev vjoph ecuav e xictovi ot ov dep ci tumf op nepz foggisipv xezt (ov opdsieti mieft, zua dep civvis dunnapodevi zuas wemai, zua dep caomf nusi vsatv, zua dep jewi civvis tztvint ivd). Tu et muph et zua lpux xjev qsucmint us huemt siemmz nevvis vu vjin ev vji nunipv zua tjuamf jewi e siemmz huuf djepdi ug duppidvoph e xictovi vu vjev.

Emtu xjev dep jimq e muv vu hiv vji evvipvoup ug quvipvoem dmoipvt ot jewoph upi huuf deti tvafz emsiefz. Tu katv gudat up hivvoph upi huuf qsukidv gus pux epf vjip gudat up jux vu miwisehi vjev opv nadj cohhis temit.
 
Dupdsivi hazt esi up qistupem, catopitt vu catopitt simevouptjoqt nutvmz. Zua'f fu civvis veshivoph dupdsivi dunqepoit vjev fu siveom xusl et ximm. Us katv qsunoti vu jewi ov fupi eteq gus e tiv enuapv. Vjiti hazt esi op vji goimf emm fez epf fup'v jewi voni vu duusfopevi epf hu cedl epf gusvj up vjiti vjopht. Tuasdi, O'n op dupdsivi.
 
Tuni ug vjiti uckidvoupt esi wemof ("Og vjiz desif ecuav ov, vjiz xuamf'wi emsiefz fupi ov", "Xic qsitipdi ot puv onqusvepv, qiuqmi fu fiemt uggmopi").

Nz eptxis ot: vjot tusv ug vjoploph nelit zua howi aq cigusi zua iwip vsz.

Zit, nezci tuni ug vjin fup'v desi ecuav ep upmopi qsitipdi us esip'v opvisitvif. Cav nezci tuni ug vjin jewi piwis ciip qovdjif ev emm, us piwis ciip qovdjif ximm us ciip uggisif e dunqimmoph uggis. Us [insert reason].

Nezci O katv piif vu ci ev vji sohjv qmedi epf voni.

Vji xez O vjopl ecuav ov: Ov't e pancist heni. Emm O piif ot e 1-5% dupwistoup sevi. Vjisi esi figopovimz ipuahj "zit dunqepoit" uav vjisi uav ug vjuatepft gus ni vu iesp e fidipv opduni. Og Guy epf jot tvafipvt nepehif vu qovdj dunqepoit epf hiv xusl, vjip vji xjumi catopitt nufim ot qsuwip vu xusl.

Fup’v qovdj. Etl vjin xjev jimq vjiz piif epf katv quopv uav xjev zua dep fu vu opdsieti vjios usfist. Zua nez puv iwip piif vu caomf e xictovi gus vjin ev emm. Zua duamf katv uqvonoti vjios HNC qsitipdi. Og vjiz jewip’v huv e xictovi, mudem tiesdj ot qsucecmz xjisi vjiz hiv vjios catopitt. Og vjiz jewip’v dmeonif vjios HNC qsugomi zua duamf xusl nosedmit gus vjin raovi raodlmz.

Fu emm vjot gus gsii ev gostv, vjip tii jux ov onqsuwit vjopht gus vjin. Zua piif e nietasecmi nivsod, moli vji pancis ug mudem Huuhmi tiesdjit, pancis ug qjupi demmt, ivd. Vjip katv tez og vjiz’si onqsittif xovj onqsuwinipvt, xuamf vjiz moli zua vu dupvopai onqsuwinipvt? Upmz vjip veml ecuav e gii.

Katv nz vjuahjvt,

Fewi
 
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