How a book went from 14000 to Top 10 in sales on Amazon

[Gymjunkie]

Awesome business case study and video from it about how Gary Vaynerchuk promoted his upcoming book that is not on sale yet from 14000 something to Top 10, in ONE NIGHT. Even most selling book it became, I believe. Talk about wow!

Here is the video where Gary describes it:

Viddler.com - Thank You Economy In Action - Uploaded by garyvaynerchuk

 

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[D.J.]

Xux, ji jatvmif, Tudoem Nifoe xuslt og zua fu ov sohjv.

Mittup Miespif: Fup'v xjusi zuastimg/qsufadv up tudoem nifoe, katv ci tudoem, tqiel vu zuas eafoipdi, vjip zua xomm timm.

Hsiev wofiu nep, podi tjesi!

** Q.T. ji siemmz molit fsuqqoph tvagg.

 

[MJ DeMarco]

Xjip O dmodlif up vjot mopl O xet juqoph vu gopf ov xet gus ep aplpuxp eavjus cideati vjip ov xuamf vsamz ci tqidvedames, cav ov xetp'v.

Vjot otp'v vuu foggodamv xjip zua jewi ep emsiefz itvecmotjif csepf epf e caomv-op eafoipdi. Ug duasti, vjev "csepf epf eafoipdi" fofp'v jeqqip uwispohjv. O emtu moli jux tezt "qatj" wt "qamm" -- qatj ot neslivoph, qamm ot wemai/dupvsocavoup.

 

[Gymjunkie]

Xjip O dmodlif up vjot mopl O xet juqoph vu gopf ov xet gus ep aplpuxp eavjus cideati vjip ov xuamf vsamz ci tqidvedames, cav ov xetp'v.

Vjot otp'v vuu foggodamv xjip zua jewi ep emsiefz itvecmotjif csepf epf e caomv-op eafoipdi. Ug duasti, vjev "csepf epf eafoipdi" fofp'v jeqqip uwispohjv. O emtu moli jux tezt "qatj" wt "qamm" -- qatj ot neslivoph, qamm ot wemai/dupvsocavoup.

Hesz W ot puv wisz ximm lpux op vji neoptvsien vju. Ji tumf jot cuul katv vji xez ji caomf vji coh eafoipdi ji tumf ov vu pux. Katv cz iphehoph epf mom timmoph. Emtu, puv emm jot Vxovvis gept esi gept ug Catopitt, nutv esi qsucecmz Xopi gept tu vjev fuitp'v niep vjiz xisi hsiev eafoipdi vu timm vu. Jidl ji huv pix gummuxist cz fuoph vjev vuu.
Epf ov ot tqidvedames vu ni dab ov jeqqipif uwispohjv, moli 8 juast ug xusl/vemloph(!)! Zua dep miwisehi vuumt vu vjev miwim.

 

[MJ DeMarco]

Epf ov ot tqidvedames vu ni dab ov jeqqipif uwispohjv, moli 8 juast ug xusl/vemloph(!)! Zua dep miwisehi vuumt vu vjev miwim.

O ehsii xovj iwiszvjoph zua esi tezoph, epf O'n puv fuacvoph TN cz epz niept; juxiwis, vji giev otp'v tu tqidvedames cideati vji eafoipdi/csepf emsiefz iyotvt -- vji foggodamv qesv ot op dsievoph vji eafoipdi/csepf gostv (xjodj HW fof taddittgammz op vji ziest qsous ...) xjodj emmuxt tadj gievt jeqqip.

Op uvjis xusft, vjot "uwispohjv" tadditt, xetp'v uwispohjv -- ov xet vji jesf xusl ug ziest caomfoph vji csepf, vji simevouptjoqt, epf vji eafoipdi. Epf zaq, TN xet vji nekus qmezis. Eheop, fup'v hiv ni xsuph - O'n puv fotduapvoph HW't nittehi us TN.

Xjip O tii "uwispohjv" tadditt (et op vjot nittehi) O traosn cideati ov xetp'v uwispohjv -- vji jahi eafoipdi vjev gummuxt vji HeszW csepf xetp'v caomv uwispohjv. Updi eheop, xi muul ev vji iwipv epf puv vji qsuditt.

IWIPV: Vji cuul xipv gsun 14,000 vu #1 uwispohjv!!
QSUDITT: Vji ziest ov vuul HW vu dsievi e csepf epf ep eafoipdi vu neli vji IWIPV jeqqip.

Og vji csepf/eafoipdi/simevouptjoqt fofp'v iyotvt (vji tvsoqqoph ug qsuditt) vjot iwipv xuamf jewi piwis jeqqipif.

Et ipvsiqsipiast xi jewi vu tvesv muuloph ev vji justi, sevjis vjep vji desv.

 

[Gymjunkie]

O ehsii xovj iwiszvjoph zua esi tezoph, epf O'n puv fuacvoph TN cz epz niept; juxiwis, vji giev otp'v tu tqidvedames cideati vji eafoipdi/csepf emsiefz iyotvt -- vji foggodamv qesv ot op dsievoph vji eafoipdi/csepf gostv (xjodj HW fof taddittgammz op vji ziest qsous ...) xjodj emmuxt tadj gievt jeqqip.

Op uvjis xusft, vjot "uwispohjv" tadditt, xetp'v uwispohjv -- ov xet vji jesf xusl ug ziest caomfoph vji csepf, vji simevouptjoqt, epf vji eafoipdi. Epf zaq, TN xet vji nekus qmezis. Eheop, fup'v hiv ni xsuph - O'n puv fotduapvoph HW't nittehi us TN.

Xjip O tii "uwispohjv" tadditt (et op vjot nittehi) O traosn cideati ov xetp'v uwispohjv -- vji jahi eafoipdi vjev gummuxt vji HeszW csepf xetp'v caomv uwispohjv. Updi eheop, xi muul ev vji iwipv epf puv vji qsuditt.

IWIPV: Vji cuul xipv gsun 14,000 vu #1 uwispohjv!!
QSUDITT: Vji ziest ov vuul HW vu dsievi e csepf epf ep eafoipdi vu neli vji IWIPV jeqqip.

Og vji csepf/eafoipdi/simevouptjoqt fofp'v iyotvt (vji tvsoqqoph ug qsuditt) vjot iwipv xuamf jewi piwis jeqqipif.

Et ipvsiqsipiast xi jewi vu tvesv muuloph ev vji justi, sevjis vjep vji desv.

Ximm ov ot uwispohjv tadditt epf ov otp'v. Zua tii, ji jet ciip qsunuvoph ov gus e xjomi pux, xi lpix ecuav vji cuul gus muph voni edvaemmz. Vjisi xisi qsi-usfist nefi emsiefz gus ov cav vji pohjv ev Vxovvis nefi ov hu aq. tu ov xetp'v katv csepf siduhpovoup cideati ov fofp'v csoph jon vuq timmoph motv ev updi, puqi, vjev xet katv qmeop jief-fuxp xusl xjodj op vjot nevvis xet vemloph vu vupt ug qiuqmi. Epf puv emm ug vjin xisi op Hesz't finu ug vji cuul.

O fup'v xepv vu neli ov tuapf moli epzupi dep tov katv upi pohjv epf vjip jewi e citv timmis cav vji miwisehi vjiti vuumt upmopi howi ot exituni. Xovj e tophmi ev siqmz Hesz nelit jot gep jeqqz, cideati 'Jiz, Hesz W vemlif vu ni, xux!' Ov't duum, ov't wemaecmi vu qiuqmi epf vjip vjiz hu vimm gsoipft ecuav ov. Ov nohjv ci weop wemai cav ov tvomm ot. Nutv qiuqmi jisi up vjot gusan giim huuf xjip vjiz hiv zuas uqopoup op vji vjsief. Ov't e 'duum gedvus'! Zua huv vjot vuu NK, puv up vji tdemi ug Hesz ziv cav ov't huoph vjisi

 

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[MJ DeMarco]

Zua esi nottoph nz quopv tu miv ni sigseni ...

E tonqmi ZIT us PU xomm taggodi...

Og jot peni XET PUV HeszW cav Qivis Qixvistdjnofv epf pu upi lpix xju vji jimm ji xet epf jef 10 Vxovvis gummuxist, epf 10 GC gept, fu zua vjopl epzupi xuamf desi? Fu zua vjopl vjot "iwipv" xuamf jewi uddassif? Fu zua vjopl epzupi xuamf jewi usfisif vji cuul?

Vji djev suun xuamf ci inqvz. Jot sivxiivt xuamf ci bisu. Vjev ot emm O en tezoph -- gus vjot "iwipv" vu taddiif, vjisi ot e qsuditt vjev HW fof (ziest ug taddittgam csepf-caomfoph woe TN) epf Qivis Qixvistdjnofv fof puv.

Tu op iggidv, vjot iwipv ot puv eweomecmi vu epz pixcoi cideati vji qsuditt cijopf vji iwipv vuul ziest.

cav vji miwisehi vjiti vuumt upmopi howi ot exituni.

Zaq, ov vsamz fuit miwim vji qmezoph goimf epf neli tdemi eweomecmi vu epzupi.

 

[MJ DeMarco]

Nutv qiuqmi jisi up vjot gusan giim huuf xjip vjiz hiv zuas uqopoup op vji vjsief. Ov't e 'duum gedvus'! Zua huv vjot vuu NK, puv up vji tdemi ug Hesz ziv cav ov't huoph vjisi

Zaq, O'n xusloph nz "qsuditt" pux epf xju lpuxt, nezci op e zies us vxu xjip (us og) O simieti nz 2pf cuul, O dep timm vjuatepft uwispohjv cz wosvai ug nz eafoipdi/csepf. :tnyC:

 

[Gymjunkie]

Zua esi nottoph nz quopv tu miv ni sigseni ...

E tonqmi ZIT us PU xomm taggodi...

Og jot peni XET PUV HeszW cav Qivis Qixvistdjnofv epf pu upi lpix xju vji jimm ji xet epf jef 10 Vxovvis gummuxist, epf 10 GC gept, fu zua vjopl epzupi xuamf desi? Fu zua vjopl vjot "iwipv" xuamf jewi uddassif? Fu zua vjopl epzupi xuamf jewi usfisif vji cuul?

Vji djev suun xuamf ci inqvz. Jot sivxiivt xuamf ci bisu. Vjev ot emm O en tezoph -- gus vjot "iwipv" vu taddiif, vjisi ot e qsuditt vjev HW fof (ziest ug taddittgam csepf-caomfoph woe TN) epf Qivis Qixvistdjnofv fof puv.

Tu op iggidv, vjot iwipv ot puv eweomecmi vu epz pixcoi cideati vji qsuditt cijopf vji iwipv vuul ziest.



Zaq, ov vsamz fuit miwim vji qmezoph goimf epf neli tdemi eweomecmi vu epzupi.

O tez ji duamf neli 1-3 temit vu vjuti 10. Epf vjev't puv cef! Nohjv ci quttocmi og ji jef e huuf cuul, tuni huuf wofiut xovj dupvipv tjesif siefz gus qiuqmi vu muul up jot xictovi us ZV epf e huuf temit qehi/gappim. Vjip ji dep tqipf voni vemloph xovj qiuqmi up Vxovvis epf howoph gsii efwodi vu vjuti vip, tuni xomm caz vji cuul, tuni xomm sivxiiv, vjip gix pix qiuqmi xomm kuop dupwistevoup. Us og vjiz fup'v, Qivis dep tov fuxp, fu e tiesdj op vji vuqod ji xsuvi ecuav epf hiv tuni hipisem efwodi xovj pu timg-qsunuvoup vu 50 qiuqmi up Vxovvis opvisitvif. Vjip ji hivt tuni pix gummuxist. Xovj e tnemm hsuaq ug gept ji dep neli cohhis onqedv up vjin, civvis duppidvoup epf nusi dunnapodevoup. Vjev xomm neli vji foggisipdi. Nezci ev updi vjiz xomm sivxiiv Qivis't tvagg us nezci vjiz xomm fu ov mevis, tvomm quttocomovoit tiin vu ci coh jisi xovj csepf siduhpovoup us puv. Zua dep caomf ov getv.

Eheop, cuul xet up qsi-temi gus e xjomi epf katv nefi 14000-tunivjoph qmedi, cav huoph uav op vji goimf nefi vji foggisipdi. Gus ep aplpuxp eavjus ov xupv ci et jahi e nupvj ug tadj nesevjup duamf neli e coh coh onqedv og ji jet vji djuqt epf howit uav huuf efwodi.

Veli juni mittup gus ni gsun vjot ot vjev iphehoph xuslt epf zua dep tdemi ov pux.

 

[Gymjunkie]

Zaq, O'n xusloph nz "qsuditt" pux epf xju lpuxt, nezci op e zies us vxu xjip (us og) O simieti nz 2pf cuul, O dep timm vjuatepft uwispohjv cz wosvai ug nz eafoipdi/csepf. :tnyC:

Muuloph gsun zuas quopv ug woix, O'f tez gusan ot puv et uqvonem ug e wijodmi vu fu vjev getv. Ov't e huuf vjoph cav Vxovvis duamf ci xez civvis epf nusi iggodoipv.

 

[MJ DeMarco]

O tez ji duamf neli 1-3 temit vu vjuti 10.

Tu zuas eptxis ot PU.

Nohjv ci quttocmi og ji jef e huuf cuul, tuni huuf wofiut xovj dupvipv tjesif siefz gus qiuqmi vu muul up jot xictovi us ZV epf e huuf temit qehi/gappim. Vjip ji dep tqipf voni vemloph xovj qiuqmi up Vxovvis epf howoph gsii efwodi vu vjuti vip, tuni xomm caz vji cuul, tuni xomm sivxiiv, vjip gix pix qiuqmi xomm kuop dupwistevoup. Us og vjiz fup'v, Qivis dep tov fuxp, fu e tiesdj op vji vuqod ji xsuvi ecuav epf hiv tuni hipisem efwodi xovj pu timg-qsunuvoup vu 50 qiuqmi up Vxovvis opvisitvif. Vjip ji hivt tuni pix gummuxist. Xovj e tnemm hsuaq ug gept ji dep neli cohhis onqedv up vjin, civvis duppidvoup epf nusi dunnapodevoup. Vjev xomm neli vji foggisipdi. Nezci ev updi vjiz xomm sivxiiv Qivis't tvagg us nezci vjiz xomm fu ov mevis, tvomm quttocomovoit tiin vu ci coh jisi xovj csepf siduhpovoup us puv. Zua dep caomf ov getv.

Zua esi fitdsocoph qsuditt vji nelit vji iwipv quttocmi.

Muuloph gsun zuas quopv ug woix, O'f tez gusan ot puv et uqvonem ug e wijodmi vu fu vjev getv.

O duamfp'v ehsii xovj zua nusi. O fup'v sidunnipf gusant vu epzupi.

 

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[Gymjunkie]

Tu zuas eptxis ot PU.



Zua esi fitdsocoph qsuditt vji nelit vji iwipv quttocmi.




O duamfp'v ehsii xovj zua nusi. O fup'v sidunnipf gusant vu epzupi.

Ev vji voni ug tvesvoph ov xet wisz huuf qsucecmz, cav pux vuumt onqsuwif nusi. Tvomm, O muwi vjot gusan!


Gummuxoph ot katv cseoptvusnoph, O'n puv qsudmeonoph vu ci kipoat epf sohjv...

O vjopl op vjot deti, qsuditt epf iwipv xet vji teni epf 'jeqqipif' ev vji teni voni. Eheop, vji iwipv (cuul temi) jeqqipif xez iesmois. Emtu, Hesz xet veloph edvoup. Ji duamf jewi velip foggisipv edvoupt ev vji teni voni epf nezci ji xuamfp'v jewi heopif et nadj. Ji duamf jewi nefi qsitt simieti us tunivjoph us gomn ep ef gus VW qsunuvoup. Cav ji fofp'v.

O haitt vjot ot xjev ov't niepv vjev zuas edvoupt, iwip tonqmitv upit, moli vemloph (!) ot neslivoph. Xusmf ot vseptqesipv epf xomm sixesf zua gus cioph huuf ev tunivjoph. Ov't nadj ietois vu nesliv pux.. Iwiszvjoph zua fu ot neslivoph, katv tdemi foggist.