While out for lunch with a friend a week ago, we decided on spur of the moment to go for a very cheap and greasy choice (lol), and we went into the Kentucky Fried Chicken (KFC) that was near his work. While in there, I noticed one of the most brilliant sales gimmicks I had ever seen at the front register, so brilliant in fact, that I felt compelled to tell you all here. :smx1:
At each register across the counter, there was a large computer screen facing the customer that I had falsely assumed was there just so you could see your total. Well after each order was placed, this computer screen lit up like a Las Vegas slot machine. A 3-rowed reel began spinning, and when it landed, 3 separate meal "add-ons" were displayed, asking you if you would like to add a little bonus to your meal at a hugely discounted price to "top off" your order.
As an example, let's say you ordered the 3-piece value meal for $6.42. Once your order was placed, the reels in front of you would begin spinning, and it would give you 3 choices to make your meal a round dollar amount (in this case $7.00 total instead of $6.42). So for .58 cents, you might have the choice of adding a small drink to your meal, 2 extra biscuits, or 3-hot wings (etc. etc. etc.). The choices changed EVERY spin with every customer, so it was really luck of the draw how good a deal you might get. Once you tapped the touch screen agreeing to it, the screen lit up like a slot machine jackpot winner, saying, "CONGRATULATIONS! YOU SAVED 72% today!"
Well, they got me when it was my turn to order, and I happily agreed to add 3-hot wings to my meal for an additional .50! What amazed me though, is that I wasn’t the only one who fell for the deal, as almost EVERY customer through the line elected to add a little bonus to their value meal, be it an apple pie for .25, or an extra piece of chicken for .50.
Not only did this stores accounting just get 10x easier (dealing 90% of the time with "round numbers", ie $7.00 instead of $6.42 etc.), but I am guessing the amount of "extra" revenue they were bringing in by doing this was incredible. As we watched each customer through the line, I would say 8 or 9 out of 10 customers fell for it, all electing to increase both their total and their waist-line slightly. LOL
I was amazed at how well it worked, and it got me thinking of all the times MJ and our other millionaire mentors here have stressed the importance of ADDING VALUE to your services to the customer, leading to them paying more, and YOU making MORE money!! In this case, not only were these check-out counter "slot machines" helping the stores bottom-line, but it was SATISFYING for customers as they felt they were cheating the system a little and "getting a deal" (an example was my friend turning to me and saying, "that was awesome, I just got 2 baked apple pies for .58!". :great: This was a brilliant idea that was implemented well, and I tip my hat to KFC for bringing it to their stores (I have never seen anything like that in a fast food place before).
Fastlane concept to increase revenue for all of you small business owners out there? ABSOLUTELY! :fastlane:
At each register across the counter, there was a large computer screen facing the customer that I had falsely assumed was there just so you could see your total. Well after each order was placed, this computer screen lit up like a Las Vegas slot machine. A 3-rowed reel began spinning, and when it landed, 3 separate meal "add-ons" were displayed, asking you if you would like to add a little bonus to your meal at a hugely discounted price to "top off" your order.
As an example, let's say you ordered the 3-piece value meal for $6.42. Once your order was placed, the reels in front of you would begin spinning, and it would give you 3 choices to make your meal a round dollar amount (in this case $7.00 total instead of $6.42). So for .58 cents, you might have the choice of adding a small drink to your meal, 2 extra biscuits, or 3-hot wings (etc. etc. etc.). The choices changed EVERY spin with every customer, so it was really luck of the draw how good a deal you might get. Once you tapped the touch screen agreeing to it, the screen lit up like a slot machine jackpot winner, saying, "CONGRATULATIONS! YOU SAVED 72% today!"
Well, they got me when it was my turn to order, and I happily agreed to add 3-hot wings to my meal for an additional .50! What amazed me though, is that I wasn’t the only one who fell for the deal, as almost EVERY customer through the line elected to add a little bonus to their value meal, be it an apple pie for .25, or an extra piece of chicken for .50.
Not only did this stores accounting just get 10x easier (dealing 90% of the time with "round numbers", ie $7.00 instead of $6.42 etc.), but I am guessing the amount of "extra" revenue they were bringing in by doing this was incredible. As we watched each customer through the line, I would say 8 or 9 out of 10 customers fell for it, all electing to increase both their total and their waist-line slightly. LOL
I was amazed at how well it worked, and it got me thinking of all the times MJ and our other millionaire mentors here have stressed the importance of ADDING VALUE to your services to the customer, leading to them paying more, and YOU making MORE money!! In this case, not only were these check-out counter "slot machines" helping the stores bottom-line, but it was SATISFYING for customers as they felt they were cheating the system a little and "getting a deal" (an example was my friend turning to me and saying, "that was awesome, I just got 2 baked apple pies for .58!". :great: This was a brilliant idea that was implemented well, and I tip my hat to KFC for bringing it to their stores (I have never seen anything like that in a fast food place before).
Fastlane concept to increase revenue for all of you small business owners out there? ABSOLUTELY! :fastlane:
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