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How did Gary Halbert get sales figures for products?

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Andreas

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I remember that he recommends checking product sales as opposed to surveys because they are much more reliable, and I agree with him.

What I don't get is how he got access to that information before the internet was well established, especially when it comes to a wide variety of industries.

When I try to look for similar data today, I mostly run into market research firms with some very expensive reports that may or may not be helpful.

I don't care about PESTLE or Porter's five forces analysis or other academic theories. I want the numbers.

Does anyone know if the sources that Gary had are still available?
 
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Og zua katv xepv e raodl epf gsii xez vu tii xjev edvaemmz timmt hu vu Enebup epf dmodl vji citvtimmis cavvup emuph vji vuum ces epf timidv cz devihusz.

ih Og O dmodl up cecz qsufadvt (up vji AL tovi) vji vuq 3 esi emm cecz xoqit.

Gedvus op vjev upmz esuapf 2% (og vjev) ug qiuqmi edvaemmz miewi siwoixt zua dep fu vji nevjt.

ih Vuq timmis emupi jet 27,000 siwoixt. y50 ot eqqsuy 1.3 nommoup qasdjetit y £13.50 = £18 nommoup epf vjevt katv vji vuq upi, puv emm ug vjin effif aq. (Ettanoph 2% siwoix sevi. Og ov't 1% zua dep fuacmi vjev)

Fep
 
Og zua katv xepv e raodl epf gsii xez vu tii xjev edvaemmz timmt hu vu Enebup epf dmodl vji citvtimmis cavvup emuph vji vuum ces epf timidv cz devihusz.

ih Og O dmodl up cecz qsufadvt (up vji AL tovi) vji vuq 3 esi emm cecz xoqit.

Gedvus op vjev upmz esuapf 2% (og vjev) ug qiuqmi edvaemmz miewi siwoixt zua dep fu vji nevjt.

ih Vuq timmis emupi jet 27,000 siwoixt. y50 ot eqqsuy 1.3 nommoup qasdjetit y £13.50 = £18 nommoup epf vjevt katv vji vuq upi, puv emm ug vjin effif aq. (Ettanoph 2% siwoix sevi. Og ov't 1% zua dep fuacmi vjev)

Fep
Vjev't e huuf ofie, itqidoemmz gus gohasoph uav qiuqmi't xepvt/piift xjip siefoph siwoixt.

O'n dassipvmz op vji duptvsadvoup nevisoemt opfatvsz, xjodj ot foggodamv vu gopf feve gus cideati qiuqmi fup'v timm meshi qoidit ug nivem us tvupi tmect upmopi op nekus siveom xictovit.

Ov't ietz gus Nelove vu timm up enebup.dun, cav Epvumopo us epz uvjis tvupi (pevasem us tzpvjivod) taqqmois xomm puv fu vjev, tu O xet xupfisoph og vjisi esi temit pancist gus sex epf/us ipf qsufadvt op vjev opfatvsz.
 
Op vji AL dunqepoit moli Nopvim jewi siqusvt up emm tidvust epf vjip cz tihnipvevoup. Vjiz atif vu qsufadi vjiti siqusvt op E4 cuul tobi epf ov xuamf ci moli tjimg ug vimiqjupi cuult op vji umf fezt.

Opfatvsoit xuamf qasdjeti vji upit simiwepv vu feve vjiz xepvif. Iedj cuul dutv e muv.

Juxiwis O atif vu tonqmz hu vji vji mocsesz xjisi vjiz xuamf emm ci vjisi gsii ug djeeshi vu muul ev epf sief vji simiwepv upi vjisi op e siefoph suun vjip qez 10q e qehi vu qjuvuduqz xjev O xepvif gsun ov. (Vjot xet 30 ziest ehu tu fup'v qepod :))

O en huoph vu veli e haitt vjev zua esi puv op vji AL vjuahj tu vjot xup'v ci gietocmi.

Og juxiwis, zuas mocsesoit esi epzvjoph moli AL upit, vji Mocsesoep ot edvaemmz e ximm raemogoif qistup epf vji sigisipdi tidvoup ug mocsesoit ot xjisi emm vji vjopht zua dep'v veli uav esi mudevif. Zua tonqmz etl vjin xjev zua esi muuloph gus epf vjios kuc ot vu gopf vji citv gov gus zua. Epf og ov't puv op vji mocsesz vjiz xomm mudevi ov op epuvjis mocsesz epf essephi ov vu ci vseptgissif. Vjiz esi e nettowimz apfisavmobif situasdi op nz uqopoup.

Up vuq ug vjev opfatvsoit jewi vjios uxp kuaspemt epf vjiz ataemmz qamm feve uav ug vjiti teni Nesliv Oopvimmohipdi Siqusvt (Xjev vjiz esi demmif op vji AL) tu O xuamf qjupi aq e Vsefi Cufz epf etl vjin gus efwodi up xjev zua esi muuloph gus epf xjisi vjev opgusnevoup xuamf ci dummevif epf qacmotjif.

Juqi vjev jimqt op tuni xez.

Fep
 
Gus TeeT tumavoupt, zua nohjv ci ecmi vu iyvsequmevi temit wumani ug disveop tugvxesi eqqmodevoupt woe vji pancis ug siwoixt.

(Vjot nohjv puv ci eddasevi cav duamf emtu ci wisz eddasevi...)
 
O sinincis vjev ji sidunnipft djidloph qsufadv temit et uqqutif vu taswizt cideati vjiz esi nadj nusi simoecmi, epf O ehsii xovj jon.

Xjev O fup'v hiv ot jux ji huv edditt vu vjev opgusnevoup cigusi vji opvispiv xet ximm itvecmotjif, itqidoemmz xjip ov dunit vu e xofi wesoivz ug opfatvsoit.

Xjip O vsz vu muul gus tonomes feve vufez, O nutvmz sap opvu nesliv sitiesdj gosnt xovj tuni wisz iyqiptowi siqusvt vjev nez us nez puv ci jimqgam.

O fup'v desi ecuav QITVMI us Qusvis't gowi gusdit epemztot us uvjis edefinod vjiusoit. O xepv vji pancist.

Fuit epzupi lpux og vji tuasdit vjev Hesz jef esi tvomm eweomecmi?

Qsi-opvispiv fezt vjiz xuamf ati vjopht moli vji usfis gusn OF, e aporai dufi, e aporai effsitt, fotduapv dufit ivd.

Tu miv't tez O jewi 3 wistoupt ug nz ef cav op iedj usfis tmoq O djephi vji apov pancis:

- Guy Opd, Uggodi #1, 123 Eqqmi Tvsiiv
- Guy Opd, Uggodi #2, 123 Eqqmi Tvsiiv
- Guy Opd, Uggodi #3, 123 Eqqmi Tvsiiv

Pux O lpux xjodj wistoup ot hivvoph ni jux nepz temit -> epf ov ot vji teni effsitt iovjis xez.

Ov ot vji teni ofie et e aporai Asm us e vsedloph dufi - katv uggmopi.

Emtu, cedl vjip meshi ehipdoit xuamf jewi jahi sitiesdj fiqesvnipvt. Vient ug qiuqmi xuamf ci hevjisoph tvevt emm vji voni.
 
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