How do I do Due Diligence buying a website?

[TheDillon__]

Hey all!

I came across a very promising offer to purchase a website.

They're asking around $1,000 for a website that has netted ~$900/mo. on average for the last year.

Average page views for the last year are ~40k/mo - 11% of that traffic being unique visitors.

The current owner says he's selling off this section of his portfolio in order to focus on other ventures.

____

So far - for me, everything checks out. I'm also new to this and I know it's so possible to get the shit scammed out of you.

How do I do some solid DD on this - how do I protect myself throughout the purchasing process?

 

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[TheDillon__]

Update: I know that buying traffic is a way to go about scamming buyers - here is the info for traffic sourcing.

Does this infer anything? What deeper information may I need?

Channel | Page Views | % of total

Direct | 12,634 | 52%
Organic Search | 5,606 | 23%
Referral | 5,548 | 23%
Social | 417 | 1.7%
Email | 292 | 1.2%

 

[ApparentHorizon]

Short term website investments start at 3x monthly (minimum).

You can still buy direct traffic by cloaking paid and exchanges.

What deeper information may I need?

Monetization method(s).

1. AdSense - you can 5x that easily with CPA or 15x your own products
2. CPA - is the owner going to pass along your info to his network?
3. Product - do you get distribution rights?