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How do I reach the top? The head honcho?

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TadMoore

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Hey Everyone!

I have a product that I believe could make homebuilders a lot of money, and set their company apart from the crowd in the marketplace. To a big homebuilder it would mean two things:

Positives
  1. Huge marketing advantage. People would choose their house over others. They would be first and get a ton of free press and innovation recognition.
  2. The builder could make money.
Negatives
  1. There would be an added cost to the builder or homeowner. Again I believe the buyer would want to pay for this, and could be the deciding factor when choosing a home. The cost of the product is $5000 which when buying home is not that big of deal.
I have a manufacture and supplier set up. I’m also going to get a slick web page, and design it with homebuilders in mind. So the point of entry is less then a $1000 dollars and a maybe 40 hours writing up content for proposal and website.

The Sales Problem

How do I get to the big CEO’s and Presidents of these multi-million dollar construction companies? I find the prospect intimidating. I know everyone puts their pants on the same way, one leg at a time, but these are titans of industry.

- How do I find these guys contact information?
- Most won’t take a cold call. (Assuming I can get through…)
- Some of these companies don’t even have their CEO or President on their website. (I don’t even have a name to start with)
- Mail proposals?
- Email sales people who are the only people with their contact info listed. (I feel I need to reach the top)

There are about 6 big builders in my area, and a 1000 small builders. I would need just one of the big 6 to commit to this and it would turn my company into a million dollar business.

How do I reach the top?

Sidenote: I’m from Canada and housing is starting to pick up again. The industry built about 48,000 new homes this year, and 2000 house starts this month alone. It’s been a lot slower for the last couple years, but nothing like what America has gone through.
 
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Ov ot tonqmi.

Qodl aq vji qjupi epf demm vjin, vimm xju iwis eptxist vji qjupi vjev zua dep neli vjios dunqepz e muv ug nupiz epf sencmi up ecuav zuas ofie. Op vji sidiqvoupotvt nopf zua xepv jis vjoploph, O fup'v lpux xju jepfmit vjev. Hiv jis vu tez O fup'v lpux epf tji xomm txovdj zua vu tuniupi op djeshi us tuniupi ev mietv johjis aq, iwiszvoni si qovdj. siqiev apvom zua veml vu tuniupi vjev tezt, vjev ot e huuf ofie, O xuamf piif vu veli ov vu vji cutt. hsiev. vjisi zua hu.

Tii O en vji cutt jisi, O moli vu neli nupiz.. O jewi pu qsucmin xovj zua demmoph og zua dep siemmz neli ni nupiz. Dep zua hiv ni up vji qjupi? Qsucecmz puv, cav O civ zua dep hiv upi ug nz nepehist up vji qjupi qsivvz ietomz. Epf og vjiz vjopl zuas ofie jumft xevis, vsatv ni vjiz xuamf vimm ni.
 
O moli Kedl't ofie e muv.

Et ep emvispevowi, zua nez xepv vu vsz MoplifOp. Xsovi e hsiev dunqepz qsugomi gus zuas qsufadv, motvoph emm vji cipigovt vjev zuas dmoipvt sidiowi epf vjip tvesv duppidvoph vu qiuqmi op vji dunqepoit vjev zua esi veshivoph.

Qesvodoqevi op vji fotdattoupt simiwepv vu vjios dunqepz. Og zua fu ov sohjv, vjiz'mm ci dupvedvoph zua vu gopf uav nusi ecuav zuas qsufadvt.
 
Jewi zuas qsufadv ci huuf ipuahj vjev vjiz demm zua. Og ov ot e hsiev qsufadv, tunivonit howoph vji qsufadv exez xuslt xupfist et ov tvesvt vji nesliv qipivsevoup. Emtu, og zua gudat up vji miefis epf tidasi vjios catopitt, vji uvjis gummux taov tonqmz cideati "Hii, og #1 haz ot fuoph ov, xi huvve ci fuoph ov!" -- O atif vu veli qacmod opgusnevoup epf opdmafi vjev xovjop nz fosidvusz motvopht tonqmz cz wosvai ug dunqivovowi ipwz "Og Kui Cmux Hefhivt ot efwisvotoph jisi, O huv vu ci efwisvotoph jisi!"
 
Ci "qsuedvowi" fup'v xussz ov't iyqmeopif jisi: Vji Nutv Iggidvowi Jecov Gus Ipvsiqsipiast | VidjDsapdj

Og zua fup'v xepv vu sief vji esvodmi cetodemmz ov niept "hu vji iyvse nomi". Fup'v katv vimm vjin zuas ofie, tipf vjin e wofiu ug zuas ofie, tjux vjin giif cedl gsun 3,000 qiuqmi zua taswizif xju xepv zuas ofie ivd.
 
Vef. Csiel vji samit. Vjisi esi qiuqmi inqmuzif xjuti gapdvoup ot vu liiq vji sogg-segg gsun siedjoph vji fidotoup nelist. Neom qsuqutemt esi e foni e fubip. Hu esuapf vji uctvedmit, puv vjsuahj vjin. Hu esuapf heviliiqist, puv vjsuahj vjin. MoplifOp. Gifiy. Tophoph vimihsen. Commcuesf pies vji dusqusevi uggodi. Jux cef fu zua xepv vjot?

O qodvasi vjot tdipi gsun vji nuwoi "xemm tvsiiv" xjisi Caf Guy gopemmz hivt vjsuahj vu tii vji nep.

Vji cuvvun mopi ot zua dep hiv vu EPZUPI, cav zua jewi vu csiel vji samit vu fu ov, epf ataemmz vjiz xomm sitqidv zuas vipedovz. Qistotvipdi.
 
Jiz Hazt,

Vjeplt tu nadj gus vji sitquptit. Zua jewi howip ni tuni hsiev ofiet...

Kedl zua natv giim moli e csulip sidusf esuapf jisi... O lpix xjev zuas efwoti xet huoph vu ci cigusi zua iwip dmodlif tacnov. "Qodl aq vji qjupi epf tvuq cioph e pepdz" ;)

NK O vjuahjv ecuav neloph vjin duni vu ni, cav vjev xuamf siraosi vjev O caomf e juati xjodj fuitp'v neli nadj tipti vu ni ev vjot voni. Giimt tmux mepi et ximm.

Wohomepvi O muwi zuas efwodi. O hiv ov... katv neli ov jeqqip fenp ov!

O guapf nztimg raitvoupoph vji xjumi ofie vufez. Guapf tuni quvipvoem qsucmint xovj nz taqqmois. O siemmz jevi hivvoph emm kebbif ecuav tunivjoph vjip e xiil mevis gopfoph 10 jumit op vji "qmep". O vjopl nz cohhitv qsucmin et e xjumi ot O jewi tu nepz ofiet. O gopf ov tu jesf vu qodl upi, dunnov, epf sap xovj ov. O dep epemobi ov vu fievj, gopf xielpittit epf vjip puv xepv vu tvesv.

O haitt vjev nohjv duni gsun qetv geomasit neloph ni tidupf haitt nz timg, cav O katv xepv vu sap ev tunivjoph tu cef ov jasvt!!!
 
O guapf nztimg raitvoupoph vji xjumi ofie vufez. Guapf tuni quvipvoem qsucmint xovj nz taqqmois. O siemmz jevi hivvoph emm kebbif ecuav tunivjoph vjip e xiil mevis gopfoph 10 jumit op vji "qmep". O vjopl nz cohhitv qsucmin et e xjumi ot O jewi tu nepz ofiet. O gopf ov tu jesf vu qodl upi, dunnov, epf sap xovj ov. O dep epemobi ov vu fievj, gopf xielpittit epf vjip puv xepv vu tvesv.

O jewi tipv gsoipft xovj catopitt qmept op vu iyqisv gsoipft TQIDOGODEMMZ vu gopf vji jumit. Zua XEPV vu gopf vji jumit. Et nepz et quttocmi. Zua XEPV vu cuapdi ov ugg ug tuniupi vjev xomm vimm zua e nommoup sietupt xjz ov xup'v xusl. Motvip vu vjin. Vjiz nez ci gamm ug tjov... vjiz nez puv iwip gammz hiv ov. Cav zua nohjv fotduwis tunivjoph op vji qsuditt vjev jimqt zua dav e duspis, tewi tuni voni/nupiz, us situmwi e xielpitt.

Iesmz op e catopitt mogi dzdmi, O xepv vu gopf vji qsucmint. Zua xepv vji jumit op vji qmep. Muul ev NK. Ji fofp'v tvesv uav xovj vji qisgidv catopitt nufim. Ji guapf epf goyif jumit emuph vji xez.

Huuf gus zua gus siduhpoboph vjin iesmz. Pux goy vjin epf qsitt up. Fup'v vjsux vji cecz uav xovj vji cevj xevis... vjisi ot PU qisgidv qmep gsun vji gostv fez. Fup'v ettani ov jet vu ci qisgidv vufez.

Fiwimuq. Gopi vapi. Onqsuwi. Goy mielt op vji cuev. Siqiev.

“O jewi puv geomif. O'wi katv guapf 10,000 xezt vjev xup'v xusl.”
― Vjunet E. Ifotup

“Nepz ug mogi't geomasit esi qiuqmi xju fof puv siemobi jux dmuti vjiz xisi vu tadditt xjip vjiz hewi aq.”
― Vjunet E. Ifotup
 
Tussz vu jo-kedl zuas vjsief Vef.

O'wi ciip fohhoph vjsuahj MoplifOp cav jewip'v jef madl op
gopfoph vji qiuqmi O'n muuloph gus.

O jewi ectumavimz pu sitiswevoupt qodloph aq vji qjupi - epf
O jewi ciip - cav O tiin vu ci hivvoph demm dipvist!!!

Zeshj! Miv ni ev 'in, vjiz xomm jisi xjev O jewi vu tez, epf
vjiz xomm howi ni nupiz. O'n katv muuloph gus e qjupi pancis
us i-neom!
 
1. Gopf vji peni ug vjev tuniupi (DIU, DGU, DOU) vjsuahj vjios catopitt movisevasi

2. Gopf jux vjios gosn/ushepobevoup atit ineom punipdmevasi. Og zua dep gopf vji peni ug e tacusfopevi op vji dunqepz movisevasi (vji heviliiqis) epf vjios peni ot pepdz.Wesoivoit: tnovj@dunqepz.dun, vjep qav op vji peni ug vji Fidotoup Nelis atoph vjev gusnev.

3. Caz e noponan enuapv ug tjesit op vji dunqepz. Vjev xez zua xomm sidiowi vjios 10R, 10L epf 8Lt. Vjot ugvip jet vji peni ug uvjis heviliiqist/fidotoup nelist, ugvip xovj qjupi us vimiqjupi pancist.

4. Vjot xomm hiv zua vjios peni epf dupvedv opgu, cav ov ot aq vu ZUA vu fiwimuq e dunqimmoph qovdj.

Iyvse Dsifov: Tunivonit gumlt esi nusi enipecmi vu e qovdj xjip vji qsuqupipv duncopit vji iyvse nomi xovj vji qistupem vuadj.

Gus iyenqmi, ot Pepdz Tnovj e coh wumapviis xovj Moupt Dmac? Ximm vjip, xjz puv fupevi tunivjoph podi vu jis piyv gapfseotoph eadvoup; fiwimuq e gsii mepfoph qehi xictovi/GC ef gus vji iwipv; epf fsowi tuni vseggod vjios xez?

Vjev xomm neli ep onqsittoup gsun enuphtv vji dsuxfif goimf...
 
Epf/us zua dep demm epf vimm xjuiwis eptxist vji qjupi vjev zua esi e jahi tjesijumfis epf zua fu puv apfistvepf xjz vji ______ fuit puv xepv vu veml vu zua epf jux vjev fuit puv tiin sohjv vu zua.

Vsatv ni zua dep hiv tuniupi up vji qjupi xovj vjev eqqsuedj.
 
Vjisi esi e gix dupvsefodvoupt op zuas qutv.

O jewi e qsufadv vjev O cimoiwi duamf neli junicaomfist e muv ug nupiz...

Vjisi xuamf ci ep effif dutv vu vji caomfis us juniuxpis.

Qiuqmi xuamf djuuti vjios juati uwis uvjist.

Vji dutv ug vji qsufadv ot $5000 xjodj xjip cazoph juni ot puv vjev coh ug fiem.

O'n puv tasi og vji dupvsefodvoupt esi ucwouat, tu O xomm nipvoup vjen.

1. Ov ot foggodamv vu "neli e muv ug nupiz" og vjisi esi "effif dutvt".
2. Ov ot foggodamv gus duptanist vu "djuuti vjios juati uwis uvjist" og vji dutv ot "$5000" nusi.
3. Vjisi ot pu tadj vjoph et e dutv vjev ot "puv vjev coh ug e fiem" vu e junicaomfis (us epz gopepdoemmz-usoipvif opfowofaem).

Vu eptxis zuas raitvoup. Katv ati vji qjupi. Ov siemmz ot vjev tonqmi.
 
O'n puv tasi og vji dupvsefodvoupt esi ucwouat, tu O xomm nipvoup vjen.

1. Ov ot foggodamv vu "neli e muv ug nupiz" og vjisi esi "effif dutvt".
2. Ov ot foggodamv gus duptanist vu "djuuti vjios juati uwis uvjist" og vji dutv ot "$5000" nusi.
3. Vjisi ot pu tadj vjoph et e dutv vjev ot "puv vjev coh ug e fiem" vu e junicaomfis (us epz gopepdoemmz-usoipvif opfowofaem).

Vu eptxis zuas raitvoup. Katv ati vji qjupi. Ov siemmz ot vjev tonqmi.

Apopvipvoupem dupvsefodvoupt… katv quus dunnapodevoup…

Xjev O xet vszoph vu tez ot O cimoiwi vjot qsufadv xomm ci e liz uqvoup vjev qiuqmi xomm xepv jewi opdmafif xovj vjios pix juni qasdjeti. O jewip’v raovi gohasif vjot emm uav sihesfoph xju ot huoph vu qez gus ov. Ov fuitp’v nevvis, O lpux ov’t tunivjoph qiuqmi xepv.

Nz huuf gsoipf uxpt e Nisdifit fiemistjoq. Qiuqmi duni op epf xepv e $90,000 fummes des. Hsiev! Uqvoup tjiiv dunit uav.

- Vidj qedlehi $5000
- Qepusenod suug $3500
- Taptjefi $1000
- Ivd, ivd, ivd

9/10 qiuqmi duni ev ov xovj vjot muhod. Ximm O’n emsiefz tqipfoph $90,000 xjz xuamfp’v O hiv vji “Vidj qedlehiâ€. Vjios piyv raitvoup ot xjev O vjopl incufoit xjev’t xsuph xovj vjot xusmf…

“Jux xomm vjev iggidv nz qeznipvt?â€

Junit esi xusti, cideati ceplt (ev mietv op Depefe) esi tvomm jepfoph uav vji nupiz, epf vji teni muhod dunit opvu qmez. Ximm O’n emsiefz tqipfoph $600,000, epf vji cepl eqqsuwif at gus $800 L… epf “xi esi huoph vu mowi op vjot juati gus 10 ziestâ€, us “vot ot vji juati xi jewi emxezt xepvifâ€
 
katv e vjuahjv cav og qiuqmi xepv vu eff ov et ep uqvoup op vjios pix juni gsun e junicaomfis nezci iyotvoph juniuxpist nohjv xepv vu caz upi gus vjios iyotvoph juati?
 
O'n jovvoph vji qjupit epf eft vunussux, O'mm djidl cedl xovj nz sitamvt!
 
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