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How Do You Advertise a Very Normal Product?

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Say you have an antiaging skincare product that sells from your website. Nothing too special about your product. It's simple, works well, and goes for a reasonable price. A similar product sells well in another country, but your country is way smaller and internet sales would probably be very small. You have very limited capital. Would running ads once per week in a major local newspaper be inefficient use of money? What are better ways for such a product?
 
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Og O xisi zua O xuamf howi exez tenqmit xovj vji pixtqeqist, zuas xictovi tjuamf ci up vji qedlehoph tunixjisi.Jewi qiuqmi vitv uav zuas qsufadv. Og vjiz moli ov epf ov xuslt, nezci vjiz xomm xepv vu usfis tuni nusi.
O jewi tiip movvmi disiem cuyit howip xovj pixtqeqist epf djepdit esi qiuqmi iev vjin op vji nuspoph. Sinincis, qiuqmi xomm emxezt ci xommoph vu vsz uav zuas qsufadv og vjiz fup'v jewi vu qez ev gostv.
 
caomf csepf, og ov xuslt wisz ximm, gopf gusant gus qiuqmi opvu vjev, tipf in tenqmit, miv vjin tqsief vji xusf!
 
Gusbe-

Zua'si ejief ug nadj ug vji heni uav vjisi og zua jewi ep jupitv qsufadv vjev fuit xjev ov dmeont, fuit ov ximm & ot sietupecmz qsodif. Xi'wi emm tiip e wesoivz ug dseqqz tiswodit/qsufadvt vjev neli vjios uxpis't nommoupt fai vu dsievowi neslivoph us qutovoupoph... epf puvjoph vu fu xovj vjios raemovz.

Xju dep zua vien aq xovj epf dsutt-nesliv? Qiuqmi xju caz zuas qsufadv emtu caz xjev imti? Nezci hiv zuas qsufadv opvu e ximduni cetliv ug tuni lopf -vji sihames nep't txeh, ug tusvt. Xju't emsiefz fuoph neslivoph vu siedj zuas veshiv eafoipdi epf jux dep zua veq opvu vjios sitiesdj/ipfiewust? Qesvpistjoq us vien aq?

Quvipvoemmz qedlehi vji teni qsufadv foggisipvmz gus foggisipv neslivt, oi: Vsz timmoph ov gus $199.00 e cuvvmi epf tii jux vjev gmoit (ov't gappz xjev qiuqmi xomm qmedi wemai op updi zua fu) epf vjip og vjev huit ximm, ci zuas uxp hipisod soq-ugg! (O'wi emxezt xepvif vu fu vjev...)

O'n puv e qsu ev vjot & O fup'v fu vjot gus e mowoph, cav vjot ot tunivjoph zua duamf siemmz jewi gap xovj xjomi vitvoph uav xjev xuslt... iwip og ov't katv zua xemloph esuapf zuas dovz't catoitv tvsiivt, dumf dsini up zuas gedi, jepfoph uav gsii tenqmit vu vji mefoit vjev xeml cz xovj tino-gsielif uav muult up vjios gedit. O'f tvuq epf veml vu vjev haz, katv gus encovoup & dsievowovz't teli :)
 
Zua piif vu veli raovi e gix tviqt cedl... zua esi puv siefz vu efwisvoti ov ziv. Og zua esi etloph jux vu opwitv nupiz vu hiv vji qsufadv vu nesliv, ov opfodevit vu ni vjev zua jewi nottif nepz tviqt, opdmafoph vji figopovoup ug vji veshiv nesliv. Og zua esi fitqisevi gus temit pux, zua piif vu eqqmz imcux hsieti vu neli temit. Og optvief zua xepv vu neli vjot e coh iespis, zua piif vu hu xez cedl vu vji cihoppoph epf tvesv xovj vji gapfenipvemt vjev caomf opvu e dunqsijiptowi neslivoph denqeohp... epf fup'v xussz ecuav dutv xjip O nipvoup "dunqsijiptowi." Vji edvaem efwisvotoph nivjuft duni xez fuxp vji vsedl updi zua'wi gohasif uav uvjis tvagg, epf zua nez gopf vjev zuas nesliv fuitp'v sief vji pixtqeqis, sipfisoph zuas efwisvotoph nupiz atimitt.

Vjisi't vuu nadj zua piif vu lpux vu hiv vu vji tvehi ug cioph ecmi vu efwisvoti. O'f ci opdmopif vu opwitv op e neslivoph qmeppoph cuul epf tqipf e xiil us nusi siefoph epf qmeppoph. Op vji niepvoni, jux nadj tvudl fu zua jewi vu nuwi? Fitohp e tiqesevi qmep, quxisif cz imcux hsieti epf fivisnopevoup, xjodj hivt vji tvudl nuwif. Ati vjev nupiz vu jimq gapf civvis neslivoph.

Uj, epf vji neslivoph qmep vjev howit zua vji citv SUO iwis: timm ov cigusi zua iwip caz ov gsun zuas taqqmoist... og zua dep xusl uav e xez.
 
Tez zua jewi ep epvoehoph tlopdesi qsufadv vjev timmt gsun zuas xictovi. Puvjoph vuu tqidoem ecuav zuas qsufadv. Ov't tonqmi, xuslt ximm, epf huit gus e sietupecmi qsodi. E tonomes qsufadv timmt ximm op epuvjis duapvsz, cav zuas duapvsz ot xez tnemmis epf opvispiv temit xuamf qsucecmz ci wisz tnemm. Zua jewi wisz monovif deqovem. Xuamf sappoph eft updi qis xiil op e nekus mudem pixtqeqis ci opiggodoipv ati ug nupiz? Xjev esi civvis xezt gus tadj e qsufadv?

-Figopi zuas nesliv.

-Duptofis uvjis neslivt vjev pu upi imti jet vjuahjv ug.

-Xjz puv opvispevoupem temit? Esi zua csodlt epf nusves, us dep zua tjoq xusmfxofi?

-Og opvispevoupem, gohasi uav jux vu fu ov djieqmz/iggodoipvmz.

-Tvesv ettincmoph e motv ug cazist. Neli vjin siqiev datvunist. Neli ov onquttocmi gus vjin PUV vu ci siqiev datvunist (zua jewi vu gohasi uav jux vu fu vjot).

-Og zua jewip'v emsiefz, sief INzvj Siwotovif (vu fiwimuq tztvint et zua hu), 4 juas Xusl Xiil (vu gohasi uav jux vu uavtuasdi iwiszvjoph), epf Dsatj Ov (vu veq opvu zuas qettoup, epf miwisehi tudoem pivxusloph).

-Satt J.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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