I admit I haven't tried learning SEO/landing pag/e-commerce/web design/gathering e-mail lists to the point that I know how to implement them. The road block has always been knowing the initial cost (which I don't know how to calculate) and lacking that one product that I could sell online to test the market place.
With that said, I know it requires offering free chapters, updating blogs and gathering e-mail lists but I just don't understand the initial marketing hook.
1. Why would someone click on a landing page for an unfinished e-book?
2. How do you do a proper book launch?
3. How do you balance the cost for improving the book versus the monthly costs for websites, video production and ads especially when on a tight budget.
Most of these would not be a problem if the book is finished and correct me if I am wrong but it would not be different from regular product marketing but I always hear launch fast and I have zero idea how to generate hype.
With that said, I know it requires offering free chapters, updating blogs and gathering e-mail lists but I just don't understand the initial marketing hook.
1. Why would someone click on a landing page for an unfinished e-book?
2. How do you do a proper book launch?
3. How do you balance the cost for improving the book versus the monthly costs for websites, video production and ads especially when on a tight budget.
Most of these would not be a problem if the book is finished and correct me if I am wrong but it would not be different from regular product marketing but I always hear launch fast and I have zero idea how to generate hype.
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