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Hey Fastlane fam,
I've been on the forum for a few years now. Read MJ's book when I was 17 out of high school (now 21).
Here's some background of my journey:
- Started copywriting on Upwork when I was in university, made very insignificant returns.
- Almost didn't apply for a FB ads gig because I thought I wasn't "qualified" to handle it.
- Decided to apply anyway... and ended up managing over $50,000 in ad spend for them.
- Also dropped out of university.
- Started off very bad at FB ads, generating leads for $60-$70 plus... but didn't give up. After 3-4 months I got their lead cost below $10 on avg and helped them sell around 200 cars.
- Mutually agreed to separate, was down to my last $2K in savings in a foreign country (Thailand)... tried many ecommerce ventures until one finally "hit".
- Brought that ecomm venture from $0 - $730K in revenue within the last 9 months.
- Reinvested most of the profit into inventory and ended up in a cash flow crisis for many months. Almost made it to the other side... still putting in the hours to make it happen.
- Finally decided to pick up clients and manage their FB ads to help myself get out of the hole.
______________________________________________________________________
That leads me to my latest results... which I think you can benefit enormously from.
I wanted to give back to the community... because most of my business philosophy stems from this forum.
And since many on this forum are in the Ecomm industry... I believe there's not enough talk going around about how to scale Ecommerce sales with Facebook Ads.
______________________________________________________________________
So here's an overview:
Last month a client came to me looking for help scaling their Ecommerce store in the fashion niche.
Here’s some stats about their store:
Conversion Rate: 1%
Branding was on point, targeting millenial women.
Private supplier dropshipping store with high margins of 60%+.
It’s very hard to get high margins if your branding isn’t on point.
They were already doing $100 - $200/day… but couldn’t scale further.
______________________________________________________________________
Here’s what we did to bump them up to $21,000USD in profit:
1 - SCALE LLAs across continents
This is super simple. All we did was split the Placement type by Desktop & Mobile & IG for both EU and USA.
That would give us 6 campaigns running 1% - 10% Lookalike audiences in each campaign.
Here’s all the Lookalikes (LLA) we run. For every campaign that’s a winner, we will slowly launch 1% of each LLA each day, as long as it’s profitable. We kill them if there’s no sales by at least $13 spent.
2 - Target “Friends of Page Likes”, segment by a broad interest like Shopping & Fashion.
That way people are going to see in their Newsfeed that their mom/sister/friend likes your brand… and you can get cheap purchases through this method.
3 - Generate massive ROI’s of 4x-20x with DPA re-target ads for VC 1 Day, VC 2 Day, VC 3 Day, VC 5 Day, VC 7 Day. ATC 1 Day, ATC 2 Day, ATC 3 Day, ATC 7 Day, ATC 28 Days.
We use a proven copy template for each window… continuing the conversation and finally closing with a sale on each day.
For the copy, we use the “fruit bowl” technique - a popular strategy coined by Frank Kern. Each day we offer a different benefit / offer that pulls in different categories of people.
Benefits may be free shipping, running out of stock… or a discount to pull in people on the edge.
4 - Here’s a killer strategy that NOBODY’S using. And… it generates huge ROI.
Launch DPA ads to cold lookalike audiences 1%-10%... but make sure your messaging is adapted to a “cold” audience.
Something like… “This luxury chocolate-maker from Belgium is offering these delicious chocolate sets for 25% off today. Free shipping on top!”.
5 - Re-Target EVERYTHING
We launch re-targeting ads to people who engaged with FB Post/IG Post/Viewed IG Profile/Viewed Facebook Page/Engaged With FB AD/POST/Engaged with FB Page/Messaged Our Page… and basically anything we can get our hands on.
Yes, we also split them by 1 Day, 2 Day, 3 Day, 5 Day… all the way up to 30 day windows… with split-tested copy on each step.
It’s still a work in progress… because it takes quite a bit of effort to set up.
6 - Cycle in new offers daily and segment your products with the Trackify Pixel.
Since we start scaling $5 budgets to 1%-10% LLAs… within a month usually our campaigns start dying out.
This is why it’s crucial you start testing multiple products / offers daily.
We always launch new LLA audiences based on specific products so that our Pixel doesn’t get confused. Even if the store is a niche store.
If your first winner is a shovel… then your pixel is going to be searching for shovel buyers.
But… if you use Trackify to start collecting data early on… then you can create unique LLA audiences for gardening gloves / pest repellent / sheers… and it will be more likely that you will find buyers for these specific products.
Here’s all the LLA audiences we use. Yes, we use every single one… always:
PageView NEW 1%-10%
ViewContent NEW 1%-10%
ATC NEW 1%-10%
Purchase NEW 1%-10%
Initiate Checkout 1%-10%
Top 25% NEW 1%-10%
Top 10% NEW 1%-10%
Top 5% NEW 1%-10%
newsletter/Wheelio NEW 1%-10% DONE
LTV 1%-10%
API
Instagram Engage NEW 1%-10%
Instagram Profile Visit NEW 1%-10%
Instagram Post Engage NEW 1%-10%
Instagram Post Save NEW 1%-10%
Facebook Engage NEW ** 1%-10%
Facebook Page Visit NEW 1%-10%
Facebook Ad Engage NEW 1%-10%
Facebook CTA Button NEW 1%-10%
Facebook Message Page NEW 1%-10%
Facebook Page Save NEW 1%-10%
Now adding in "PurchasedUpsell, ViewCategory, EventSegment".
Plus… we use 1%-10% ATC, PUR and VC for specific products, too... with unique LLAs made using Trackify.
______________________________________________________________________
TOOLS/APPs
> Qwaya for rapid scaling and ad scheduling. This is how we launch dozens - hundreds of adsets at $5/day budgets.
> Trackify for advanced pixel segmentation.
> Proven email “flows” for Klaviyo that generate order rates of 2%+.
> Any sort of email pop-up app. You can use Wheelio/Privy/OptinMonk. Whichever you prefer.
> Social proof buying apps.
Hope that makes sense. If you have any questions, let me know.
I'll see you on the other side!
Mac.
I've been on the forum for a few years now. Read MJ's book when I was 17 out of high school (now 21).
Here's some background of my journey:
- Started copywriting on Upwork when I was in university, made very insignificant returns.
- Almost didn't apply for a FB ads gig because I thought I wasn't "qualified" to handle it.
- Decided to apply anyway... and ended up managing over $50,000 in ad spend for them.
- Also dropped out of university.
- Started off very bad at FB ads, generating leads for $60-$70 plus... but didn't give up. After 3-4 months I got their lead cost below $10 on avg and helped them sell around 200 cars.
- Mutually agreed to separate, was down to my last $2K in savings in a foreign country (Thailand)... tried many ecommerce ventures until one finally "hit".
- Brought that ecomm venture from $0 - $730K in revenue within the last 9 months.
- Reinvested most of the profit into inventory and ended up in a cash flow crisis for many months. Almost made it to the other side... still putting in the hours to make it happen.
- Finally decided to pick up clients and manage their FB ads to help myself get out of the hole.
______________________________________________________________________
That leads me to my latest results... which I think you can benefit enormously from.
I wanted to give back to the community... because most of my business philosophy stems from this forum.
And since many on this forum are in the Ecomm industry... I believe there's not enough talk going around about how to scale Ecommerce sales with Facebook Ads.
______________________________________________________________________
So here's an overview:
Last month a client came to me looking for help scaling their Ecommerce store in the fashion niche.
Here’s some stats about their store:
Conversion Rate: 1%
Branding was on point, targeting millenial women.
Private supplier dropshipping store with high margins of 60%+.
It’s very hard to get high margins if your branding isn’t on point.
They were already doing $100 - $200/day… but couldn’t scale further.
______________________________________________________________________
Here’s what we did to bump them up to $21,000USD in profit:
1 - SCALE LLAs across continents
This is super simple. All we did was split the Placement type by Desktop & Mobile & IG for both EU and USA.
That would give us 6 campaigns running 1% - 10% Lookalike audiences in each campaign.
Here’s all the Lookalikes (LLA) we run. For every campaign that’s a winner, we will slowly launch 1% of each LLA each day, as long as it’s profitable. We kill them if there’s no sales by at least $13 spent.
2 - Target “Friends of Page Likes”, segment by a broad interest like Shopping & Fashion.
That way people are going to see in their Newsfeed that their mom/sister/friend likes your brand… and you can get cheap purchases through this method.
3 - Generate massive ROI’s of 4x-20x with DPA re-target ads for VC 1 Day, VC 2 Day, VC 3 Day, VC 5 Day, VC 7 Day. ATC 1 Day, ATC 2 Day, ATC 3 Day, ATC 7 Day, ATC 28 Days.
We use a proven copy template for each window… continuing the conversation and finally closing with a sale on each day.
For the copy, we use the “fruit bowl” technique - a popular strategy coined by Frank Kern. Each day we offer a different benefit / offer that pulls in different categories of people.
Benefits may be free shipping, running out of stock… or a discount to pull in people on the edge.
4 - Here’s a killer strategy that NOBODY’S using. And… it generates huge ROI.
Launch DPA ads to cold lookalike audiences 1%-10%... but make sure your messaging is adapted to a “cold” audience.
Something like… “This luxury chocolate-maker from Belgium is offering these delicious chocolate sets for 25% off today. Free shipping on top!”.
5 - Re-Target EVERYTHING
We launch re-targeting ads to people who engaged with FB Post/IG Post/Viewed IG Profile/Viewed Facebook Page/Engaged With FB AD/POST/Engaged with FB Page/Messaged Our Page… and basically anything we can get our hands on.
Yes, we also split them by 1 Day, 2 Day, 3 Day, 5 Day… all the way up to 30 day windows… with split-tested copy on each step.
It’s still a work in progress… because it takes quite a bit of effort to set up.
6 - Cycle in new offers daily and segment your products with the Trackify Pixel.
Since we start scaling $5 budgets to 1%-10% LLAs… within a month usually our campaigns start dying out.
This is why it’s crucial you start testing multiple products / offers daily.
We always launch new LLA audiences based on specific products so that our Pixel doesn’t get confused. Even if the store is a niche store.
If your first winner is a shovel… then your pixel is going to be searching for shovel buyers.
But… if you use Trackify to start collecting data early on… then you can create unique LLA audiences for gardening gloves / pest repellent / sheers… and it will be more likely that you will find buyers for these specific products.
Here’s all the LLA audiences we use. Yes, we use every single one… always:
PageView NEW 1%-10%
ViewContent NEW 1%-10%
ATC NEW 1%-10%
Purchase NEW 1%-10%
Initiate Checkout 1%-10%
Top 25% NEW 1%-10%
Top 10% NEW 1%-10%
Top 5% NEW 1%-10%
newsletter/Wheelio NEW 1%-10% DONE
LTV 1%-10%
API
Instagram Engage NEW 1%-10%
Instagram Profile Visit NEW 1%-10%
Instagram Post Engage NEW 1%-10%
Instagram Post Save NEW 1%-10%
Facebook Engage NEW ** 1%-10%
Facebook Page Visit NEW 1%-10%
Facebook Ad Engage NEW 1%-10%
Facebook CTA Button NEW 1%-10%
Facebook Message Page NEW 1%-10%
Facebook Page Save NEW 1%-10%
Now adding in "PurchasedUpsell, ViewCategory, EventSegment".
Plus… we use 1%-10% ATC, PUR and VC for specific products, too... with unique LLAs made using Trackify.
______________________________________________________________________
TOOLS/APPs
> Qwaya for rapid scaling and ad scheduling. This is how we launch dozens - hundreds of adsets at $5/day budgets.
> Trackify for advanced pixel segmentation.
> Proven email “flows” for Klaviyo that generate order rates of 2%+.
> Any sort of email pop-up app. You can use Wheelio/Privy/OptinMonk. Whichever you prefer.
> Social proof buying apps.
Hope that makes sense. If you have any questions, let me know.
I'll see you on the other side!
Mac.
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