So I've been researching a lot on how modern brands use direct response tactics to make a shit ton of money.
Long story short I realized after spending some cash on Facebook ads that they've got quite expensive over the years.
Turns out I wasn't the only one.
Big brands are looking for ways to lower their CPA drastically...
And there is only one way to do it:
Advertorials BAABY!
Ad (sells the product) -> product page just doesn't work anymore (unless you're fine losing money)
What I found out brands are doing now is:
Ad (sells the click) -> advertorial (sells the product) -> landing page (converts the person)
I've got some examples:
- Miracle Brand
- Sutera
I've been looking at these recently. I bet there are a lot more brands doing this Gary Halbert style advertorials to convert like crazy!
PS:
You can do it too!
It doesn't even cost much either...
Here is the tech-stack most are using:
1. Capture a copywriter
2. Use webflow for advertorials & landing page
3. Use Shopify checkout for payments
Keep it simple and print money!!!
Long story short I realized after spending some cash on Facebook ads that they've got quite expensive over the years.
Turns out I wasn't the only one.
Big brands are looking for ways to lower their CPA drastically...
And there is only one way to do it:
Advertorials BAABY!
Ad (sells the product) -> product page just doesn't work anymore (unless you're fine losing money)
What I found out brands are doing now is:
Ad (sells the click) -> advertorial (sells the product) -> landing page (converts the person)
I've got some examples:
- Miracle Brand
- Sutera
I've been looking at these recently. I bet there are a lot more brands doing this Gary Halbert style advertorials to convert like crazy!
PS:
You can do it too!
It doesn't even cost much either...
Here is the tech-stack most are using:
1. Capture a copywriter
2. Use webflow for advertorials & landing page
3. Use Shopify checkout for payments
Keep it simple and print money!!!
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