U
User62861
Guest
Some people asked me how I did it, what's the secret or do I have any advice. I don't have much experience in cold emailing but I have red some stuff...
As some of you already know, I do logo design and branding for companies.
This week I've decided to expand my advertising to cold emails (did some amount in the past but that was just copy paste BS). I was browsing through Instagram and found a company that has a pretty bad logo. By checking their website, I had a lot of info; owner's name, what they do and a bit of their history.
I already did the same job for a similar company so that was an extra credit point for me in the whole story. Made my email as short as possible and highly personal. Short so we both don't lose time if a client isn't interested or he/she doesn't even reply.
After he replied, I made a longer email where I explained why his logo isn't good and it will cause him many troubles. He replied with: ''Yeah, I have difficulties with it and it doesn't look professional. Let's do it!.'' - this is a short version.
My lesson and advice to you:
- If you do cold emails (just starting), rather send 10 HIGHLY personal mails than 100 or 1000 copy-paste ones.
- Find a website, read About Us page, try to really care about their business.
- Find out owner's name.
- Don't send emails to businesses that you don't find interesting. If you like tech and cars, don't send offers to Mom's Fresh Cookies LLC.
*PS. Yes, we all know about Fiverr, 99designs, UpWork,...If you going to comment how you can get a great logo for $20, please don't. Logo design isn't just a pretty image, logo has to work. If you need a logo, read about it on Google first. Graphic design is like every other industry, you get what you pay for.*
As some of you already know, I do logo design and branding for companies.
This week I've decided to expand my advertising to cold emails (did some amount in the past but that was just copy paste BS). I was browsing through Instagram and found a company that has a pretty bad logo. By checking their website, I had a lot of info; owner's name, what they do and a bit of their history.
I already did the same job for a similar company so that was an extra credit point for me in the whole story. Made my email as short as possible and highly personal. Short so we both don't lose time if a client isn't interested or he/she doesn't even reply.
After he replied, I made a longer email where I explained why his logo isn't good and it will cause him many troubles. He replied with: ''Yeah, I have difficulties with it and it doesn't look professional. Let's do it!.'' - this is a short version.
My lesson and advice to you:
- If you do cold emails (just starting), rather send 10 HIGHLY personal mails than 100 or 1000 copy-paste ones.
- Find a website, read About Us page, try to really care about their business.
- Find out owner's name.
- Don't send emails to businesses that you don't find interesting. If you like tech and cars, don't send offers to Mom's Fresh Cookies LLC.
*PS. Yes, we all know about Fiverr, 99designs, UpWork,...If you going to comment how you can get a great logo for $20, please don't. Logo design isn't just a pretty image, logo has to work. If you need a logo, read about it on Google first. Graphic design is like every other industry, you get what you pay for.*
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