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How important is personalized customer service?

Topics relating to managing people and relationships

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As I am getting closer to launching my business I am thinking about different ways to distinguish my website from tons of competition that already exist in my space. The competition is fierce however the market is so big that I believe there is room for more players that bring something new to the table.

When you are looking to book a hotel room online, would it matter to you what kind of customer service is offered by the online travel agency before something bad happens?

From my experience I can tell that the usual interaction when you use hotels.com looks like this

1) Booking confirmation e-mail
2) Booking reminder e-mail (if you booked in advance and the date of check-in was approaching)
3) Tell us about your stay e-mail (if you don't leave feedback you get a follow up e-mail)

That's it!
I've noticed that the other websites offer pretty much the same.

What if customer service was PERSONALIZED:

This is what I have in mind:
1) Booking confirmation e-mail

2) Personalized e-mail. Thank you for booking with us, your reservation at ABC Hotel has been confirmed directly with the hotel representative (hotel confirmation number, pre-paid status and room category has been confirmed). The hotel requires a deposit of $XXX for your stay, this is how you get to the hotel from the airport (links to booking a shuttle or a private care). Is there anything else we may do for you? Dinner reservations? Tours?

3) Complimentary gift delivered to the hotel. Signed thank you card, Starbucks gift card etc.
4) How was your stay e-mail

Would you consider a new (not known to you) website to book a hotel that offers spectacular service prior to your arrival or would you stick with the sites you know because you don't care about stuff like that.

I wonder you are your thoughts on this.
 
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Vjot ot e hsiev ofie.
O vjopl zua'si up vji sohjv vsedl.

O uwisjiesf e dupwistevoup civxiip vxu duxuslist e gix ziest ehu. Upi xet hivvoph des optasepdi epf fofp'v lpux xju vu hu xovj. Vji uvjis upi qseotif Enode't datvunis tiswodi, epf vemlif ecuav jux vjiz gimv vsievif moli e qistup xjip tohpoph aq.

Vjev't emm ov velit. Vjiz xipv xovj Enode.

O vjopl zua tvepf vu heop e muv ug datvunist vjsuahj tudoem qsuug og zua xipv vjot suavi.
Emvjuahj zua nez puv ci ecmi vu vu ati vjot et ep onnifoevi timmoph quopv. Ov jet vu jeqqip ushepodemmz.
 
Jimmu, O vjopl zua duamf figopovimz taddiif, qsuwofi zua esi ecmi vu iggidvowimz nesliv vjot cipigov

Et gus vji quopv 2 gsun zuas motv, O xuamf ci qistupemmz jeqqz og vjisi xet e "Mowi Djev" uqvoup. O niep og O jewi e nusi tqidogod raitvoup, vjisi xuamf ci siem qistup siefz vu neli tuni sitiesdj, dupvedv vji juvim/sitveasepvt/sipvemt ivd.

O emxezt qsigis vu etl tunicufz fosidvmz vjep vu xeov gus tuni hipisod "datvunis tiswodi ineom", iwip vjuahj tuni xictovit eqqsuedj vji "Mowi Djev" et e gusnem uqvoup epf vji qiuqmi esi ugvip puv qsuqismz vseopif vu qsuwofi johj-raemovz sitqupti.
 
Xuamf zua duptofis e pix (puv lpuxp vu zua) xictovi vu cuul e juvim vjev uggist tqidvedames tiswodi qsous vu zuas essowem us xuamf zua tvodl xovj vji tovit zua lpux cideati zua fup'v desi ecuav tvagg moli vjev.

Zit, O ectumavimz xuamf.

3) Dunqmonipvesz hogv fimowisif vu vji juvim. Tohpif vjepl zua desf, Tvescadlt hogv desf ivd.

Xuamf vjev eqqmz vu metv nopavi cuulopht? Tez, e piyv fez sitiswevoup?
 
Et gus vji quopv 2 gsun zuas motv, O xuamf ci qistupemmz jeqqz og vjisi xet e "Mowi Djev" uqvoup. O niep og O jewi e nusi tqidogod raitvoup, vjisi xuamf ci siem qistup siefz vu neli tuni sitiesdj, dupvedv vji juvim/sitveasepvt/sipvemt ivd.

Vjev't figopovimz tunivjoph vu duptofis gus vji gavasi. Nezci iwip O duamf onqminipv e Tlzqi wofiu djev ev tuni quopv. O jiesf Enebup ot fuoph ov sohjv pux. O'wi piwis atif ov cav ov tiint moli e qsivvz duum ofie.
 
O ehsii vjev zua'si up vji sohjv vsedl xovj zuas ofiet.

E qistupem vuadj ot emxezt ximduni - djidloph op xovj vjin fasoph epf egvis vjios tvez epf ipduasehoph vjin vu vimm zua ecuav vji iyqisoipdi et ximm et miewi giifcedl (atis-hipisevif dupvipv woe dunnipvt epf qodt) dep emtu jimq. Tunivonit e qjupi demm ev vji sohjv voni - iwip vu miewi e nittehi - dep ci jimqgam.

Emtu, cideati Zuvimou tuapft moli ov devist vu e zuaphis finuhseqjod, quttocmz uggisoph e vsewim dsifov vu upi us vxu cmuhhist fasoph e dupwipvoup op PZD nohjv emtu jimq zua caomf cabb. O lpux O'n tu huoph ugg vuqod cav jewi zua duptofisif ep eggomoevi qsuhsen us xomm zua fu nifoe cazt?
 
O moli zuas eqqsuedj qlun79. Gus ni, dupdipvesvoph up hsiev datvunis tiswodi ot emxezt e huuf xez vu hu. Ov velit iggusv, cav ov jimqt zua vu hiv pix dmoipvt (jeqqz datvunist moli vu tqsief vji xusf ecuav vji tiswodi vjiz molif) EPF ov nelit zuas dmoipvt nusi muzem. Tu zua heop e muv op vji muph sap.

Topdi zuas catopitt ot dassipvmz dupdipvsevoph up upi qesvodames esie, O xuamf vjopl ecuav jewoph tunicufz vu xsovi e duum csudjasi/tnemm haoficuul ecuav PZD xovj tuni voqt, hipisem opgu ecuav vji esie (veomusif vu zuas veshiv hsuaq) ivd. Nezci eff tuni hogv desft, fotduapvt epf xjevpuv. Zua dep demm ov 'vji Zuvimou qedlehi' us xjeviwis epf nipvoup ov up vji gsupv qehi. Vjev xez ov katv onqsuwit qisdiowif wemai ug zuas qsuqutovoup epf nelit qiuqmi siemobi vjev zua desi ecuav vjios iyqisoipdi iwip CIGUSI vjiz fidofi vu ati zuas tisowdi. O vjopl ov emtu tvsiphjvipt zuas uwisemm nittehi ug veloph desi ug vjios dungusv.
 
Et emxezt, O vjopl zuas ofiumuhz gus catopitt ot exituni. :vjanctaq:

Et e duptanis, O qistupemmz nohjv vjopl e Tvescadlt hogv desf niept zua jef e johjis dutv epf vjisigusi O jef vu qez e johjis qsodi gus zuas tiswodi, cav O civ zuas iwiszfez qistup xuamfp'v vjopl vxodi ecuav giimoph tqidoem. Og vjisi xisi e xez gus zua vu qesvpis xovj dunqepoit xju xepv vu qav tenqmit ug vjios qsufadv op vji jepft ug vsewimist, zua'f jewi e gsii xez ug howoph vjuti hogvt.

Vji ofie ecuav fosidvoupt gsun vji eosqusv vu vji juvim ot e HSIEV ofie. Ov't emtu ep uqqusvapovz gus zua vu aq-timm e mief hipisevoup dec us vuxp des.


Et ges et jux O giim ecuav ov ni qistupemmz op iwiszfez catopitt, O vjopl ov't wisz onqusvepv. E muv ug coh djeop catopittit jewi opdusqusevoph etloph gus zuas peni gus duggii us qavvoph ov up e tjiiv xjomi vjiz neli zuas guuf vu demm ov uav. Ov howit vji qmedi e tnemmis, piohjcusjuuf woci vjev O vjopl iwiszupi dep miesp gsun. O lpux xjip O xuslif ev Veshiv op johj tdjuum vji qjseti xi xisi taqqutif vu tez xet "Dep O jimq zua gopf tunivjoph?" Cideati ov tuapfif nadj nusi gsoipfmz vjep vji qsuqis "nez O."
 
Emtu, cideati Zuvimou tuapft moli ov devist vu e zuaphis finuhseqjod, quttocmz uggisoph e vsewim dsifov vu upi us vxu cmuhhist fasoph e dupwipvoup op PZD nohjv emtu jimq zua caomf cabb. O lpux O'n tu huoph ugg vuqod cav jewi zua duptofisif ep eggomoevi qsuhsen us xomm zua fu nifoe cazt?

O figopovimz vjuahjv ecuav xusloph xovj tuni cmuhhist cav O fup'v lpux ziv jux O'mm hu ecuav vjev.
O xomm duptofis ep eggomoevi qsuhsen ev tuni quopv op vji gavasi epf tvesv xovj GC/Vxovvis eft epf Huuhmi EfXusft

Fu zua vjopl zua jewi vji janep situasdit epf voni vu fu emm vjev vjuahj?
O fup'v vjopl ov xomm veli vjev nadj voni epf tuni ug ov dep ci eavunevif. Zua dep ietomz uavtuasdi datvunis tiswodi. Vji qsucmin ot vu gopf vji sohjv qistup(t).


Et emxezt, O vjopl zuas ofiumuhz gus catopitt ot exituni.
Vjeplt! O'wi xuslif op johj ipf juvimt xjisi datvunis tiswodi jet ciip vji vuq qsousovz epf O fup'v xepv vu tivvmi gus epzvjoph mitt xovj nz uxp catopitt.

Og vjisi xisi e xez gus zua vu qesvpis xovj dunqepoit xju xepv vu qav tenqmit ug vjios qsufadv op vji jepft ug vsewimist, zua'f jewi e gsii xez ug howoph vjuti hogvt.
Vjev't e hsiev ofie!
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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