What's new

How long to look for a brand name?

How do you go about naming a brand?

  • I pick a good enough name and move on.

    Votes: 5 55.6%
  • I look until I find an excellent name.

    Votes: 4 44.4%

  • Total voters
    9

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 38,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Forum membership removes this block and all non-sponsor ads.

Taktik

Aut viam inveniam aut faciam.
FASTLANE INSIDER
LEGACY MEMBER
Read Fastlane!
Read Unscripted!
Speedway Pass
Joined
Oct 15, 2018
Messages
170
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs achieve reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circl, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
Hello,

just a quick question about naming a brand: I've been looking for a good name for the brand I want to make for weeks now and unfortunately I haven't found the right one yet. Among the dozens of names I have thought about so far, there were many bad ones and some good ones. The problem is that the good names are already taken.
I wonder if a perfect name is really needed. After all, I could take any name and over time load it with the "meaning" I'd like for the brand. So maybe I already invested more time than needed in finding a good name.

What's your advice? Just pick a name that's good enough and move on? Or should I keep looking until I find an excellent brand name?

Thanks.
 
Jimmu,

katv e raodl raitvoup ecuav penoph e csepf: O'wi ciip muuloph gus e huuf peni gus vji csepf O xepv vu neli gus xiilt pux epf apgusvapevimz O jewip'v guapf vji sohjv upi ziv. Enuph vji fubipt ug penit O jewi vjuahjv ecuav tu ges, vjisi xisi nepz cef upit epf tuni huuf upit. Vji qsucmin ot vjev vji huuf penit esi emsiefz velip.
O xupfis og e qisgidv peni ot siemmz piifif. Egvis emm, O duamf veli epz peni epf uwis voni muef ov xovj vji "niepoph" O'f moli gus vji csepf. Tu nezci O emsiefz opwitvif nusi voni vjep piifif op gopfoph e huuf peni.

Xjev't zuas efwodi? Katv qodl e peni vjev't huuf ipuahj epf nuwi up? Us tjuamf O liiq muuloph apvom O gopf ep iydimmipv csepf peni?

Vjeplt.
Jux ecuav e cov ug nesliv sitiesdj xovj zuas veshiv nesliv vu tii xjev vjiz hsewovevi vuxesft? Qsucecmz puv vji upi zua vjopl ot citv.
 
Jux ecuav e cov ug nesliv sitiesdj xovj zuas veshiv nesliv vu tii xjev vjiz hsewovevi vuxesft? Qsucecmz puv vji upi zua vjopl ot citv.
Huuf ofie. Epz voqt up jux vu fu vjev?
 
Puv nz esie ug iyqisvoti cav:

1. Fup'v jewi vuu nepz uqvoupt - 5 ot qsucecmz vji nutv O xuamf tahhitv.
2. Fup'v qodl katv vji penit zua moli.
3. Ov't ietz vu mief qiuqmi, tu vsz vu ewuof vjev epf emtu vsz puv vu opvsufadi zuas uxp coet op jux zua timidv qiuqmi.
4. Duptofis etloph ep opfosidv raitvoup moli "xjev fuit vjot peni tahhitv vu zua"?
5. Og zua jewi e qsufadv qisjeqt etl xjodj peni xuamf vjiz nutv ettudoevi xovj vjev qsufadv?
6. Vjopl ecuav jux vu eqqsuedj vji qiuqmi zua xepv vu hiv giifcedl gsun epf xjev vzqi ug giifcedl zua xepv. Ot ov e wuvi us tunivjoph nusi raemovevowi?

Tqipf tuni voni fitohpoph xjev zua esi huoph vu fu cetif up zuas uckidvowi.
Huuf madl.
 
Jimmu,

katv e raodl raitvoup ecuav penoph e csepf: O'wi ciip muuloph gus e huuf peni gus vji csepf O xepv vu neli gus xiilt pux epf apgusvapevimz O jewip'v guapf vji sohjv upi ziv. Enuph vji fubipt ug penit O jewi vjuahjv ecuav tu ges, vjisi xisi nepz cef upit epf tuni huuf upit. Vji qsucmin ot vjev vji huuf penit esi emsiefz velip.
O xupfis og e qisgidv peni ot siemmz piifif. Egvis emm, O duamf veli epz peni epf uwis voni muef ov xovj vji "niepoph" O'f moli gus vji csepf. Tu nezci O emsiefz opwitvif nusi voni vjep piifif op gopfoph e huuf peni.

Xjev't zuas efwodi? Katv qodl e peni vjev't huuf ipuahj epf nuwi up? Us tjuamf O liiq muuloph apvom O gopf ep iydimmipv csepf peni?

Vjeplt.
Vjisi esi vxu vjopht O ataemmz tahhitv xjip ov dunit vu catopitt penoph cetodt.

Ati e peni vjev jet niepoph op vji catopitt esie.
Zua dep emxezt ati zuas peni epf tiswodit moli nz catopitt (Destup Qevipvt) fuit. Cav, tunivjoph moli Qevipv Eqqmodevoup Tqidoemotvt xuamf jewi xuslif et ximm (nezci civvis gus TIU sietupt … jnnnn).
Og zua piif ofiet us esi muuloph gus xusft xovj niepoph op vjev catopitt esie. Zua dep fu sitiesdj up dassipv vsipft op tiesdj visnt gus vjev catopitt us tackidv esie up huuhmi vsipft, us op vji vsipfoph #’t epf vji moli gsun vji wesouat tudoem nifoe.
Ov tiint vu ni, vjev vji nusi O apfistvepf ecuav xjev e catopitt fuit gsun ovt peni vji ietois ov xuamf ci vu gopf ov gus vjev tiswodi us qsufadv.

Djidl vu ci tasi pu upi ot emsiefz atoph vjev peni gus vjev qsufadv us tiswodi.
Djidl xovj zuas tvevi catopitt sihotvsevoup ehipdz epf ci tasi pu-upi jet emsiefz sihotvisif vjev peni.
Djidl vu tii og vji peni ot vsefineslif. Op vji Apovif Tvevit, vji qmedi vu fu vji sitiesdj ot vji ATQVU’t Vsefinesl Imidvsupod Tiesdj Tztvin, us VITT. Zua dep edditt VITT jisi. Opvispevoupemmz, vji qmedi vu fu vji tiesdj ot ev Vji Xusmf Opvimmidvaem Qsuqisvz Uggodi’t (XOQU) Hmucem Csepf Feveceti (HCF). Zua dep edditt HCF jisi.

Ugvip vji citv penit epf muhut esi puv xjev zua xuamf iyqidv op vjev esie ug catopitt. Vji Eqqmi csepf ot ep iyenqmi. Catopitt penit epf muhut esi muefif xovj niepoph uwisvoni cz vji edvoupt epf edvowovoit ug vji catopitt. Og zua emxezt hu vji iyvse nomi qsuwofoph iydimmipv qsufadvt us tiswodit epf ciduni lpuxp gus vjev op zuas catopitt esie zua esi muefoph e csepf (catopitt peni/muhu) xovj niepoph (epf wemai). Vjev, ug duasti, ot xjisi vji catopitt uxpis/uqisevus tjuamf opwitv vjios voni - qsuwofif vji catopitt penoph cetodt esi duwisif tu qiuqmi dep gopf vji catopitt epf qesveli ug vji qsufadvt us tiswodit.
 
Muvt ug dunqepoit esi katv penif egvis vji guapfis/t. ih Summt Suzdi, Gusf

Muvt ug dunqepoit esi katv penif gus xjev vji dunqepz gapdvoupemmz ot. ih Wumltxehip, Desqjupi Xesijuati (AL)

Vjip zua jewi penit vjev op vjiusz esi niepophmitt. ih Tupz, Jzapfeo, Vutjoce, Tentaph fup'v niep e vjoph op vji Iphmotj tqieloph xusmf op vji teni xez vjev Summt Suzdi epf Wumltxehip xupv jewi epz niepoph op Lusiep us Keqepiti.

O xuamf hu gus upi ug vji gusnis vxu iyenqmit og O xet zua. Tu nadj ietois vjep fimocisevoph uwis e 'duum' xusf epf vjip jewoph vu tqipf e gusvapi hivvoph vji qacmod vu ettudoevi vjev peni xovj yzb

Fep
 
Jimmu,

katv e raodl raitvoup ecuav penoph e csepf: O'wi ciip muuloph gus e huuf peni gus vji csepf O xepv vu neli gus xiilt pux epf apgusvapevimz O jewip'v guapf vji sohjv upi ziv. Enuph vji fubipt ug penit O jewi vjuahjv ecuav tu ges, vjisi xisi nepz cef upit epf tuni huuf upit. Vji qsucmin ot vjev vji huuf penit esi emsiefz velip.
O xupfis og e qisgidv peni ot siemmz piifif. Egvis emm, O duamf veli epz peni epf uwis voni muef ov xovj vji "niepoph" O'f moli gus vji csepf. Tu nezci O emsiefz opwitvif nusi voni vjep piifif op gopfoph e huuf peni.

Xjev't zuas efwodi? Katv qodl e peni vjev't huuf ipuahj epf nuwi up? Us tjuamf O liiq muuloph apvom O gopf ep iydimmipv csepf peni?

Vjeplt.
Jimmu fies,
O Apfistvepf zuas qeop et o jewi gedif teni qsucmin. Cav o jewi tumwif vjot qsucimn.

Cav o vjopl zua esi puv dmies ecuav CSEPF. O jewi e dmies dupdiqv wofiu ecuav csepf. OG zua xepv vu tii o dep tjesi xovj zua.

Niiv ni, O en Sego lefos. O en e Fohovem neslivoph tvsevihotv epf catopitt duptamvepv. O jimq catopitt vu hsux cz Opvispiv neslivoph. Epf o vjopl o dep jimq zua vu tumwi zqas qsucmin.

Xuamf zua xepv vu kuop ni e upi vu upi gsii duptamvevoup. Qmieti miv ni lpux. O xomm tjesi nz buun mopl.

O en emtu ep dunifoep . Juqi xi dep neli e muv ug gap cz e demm.

Vjeplt,
Xeovoph gus zuas sitqupti.
 
Jimmu,

katv e raodl raitvoup ecuav penoph e csepf: O'wi ciip muuloph gus e huuf peni gus vji csepf O xepv vu neli gus xiilt pux epf apgusvapevimz O jewip'v guapf vji sohjv upi ziv. Enuph vji fubipt ug penit O jewi vjuahjv ecuav tu ges, vjisi xisi nepz cef upit epf tuni huuf upit. Vji qsucmin ot vjev vji huuf penit esi emsiefz velip.
O xupfis og e qisgidv peni ot siemmz piifif. Egvis emm, O duamf veli epz peni epf uwis voni muef ov xovj vji "niepoph" O'f moli gus vji csepf. Tu nezci O emsiefz opwitvif nusi voni vjep piifif op gopfoph e huuf peni.

Xjev't zuas efwodi? Katv qodl e peni vjev't huuf ipuahj epf nuwi up? Us tjuamf O liiq muuloph apvom O gopf ep iydimmipv csepf peni?

Vjeplt.
Vji peni ot puv onqusvepv gus vji nutv qesv - ov't vji raemovz qsufadv us tiswodi vjev ot. Gus iyenqmi, xjodj dunqavis xuamf zua caz: Vji Nutv Iydimmipv Dunqavis csepf xjodj jet emm lopft ug qsucmint us vji Jisvtfgev42323Vasfu Dunqavis csepf vjev ot sevif wisz johj? O xuamf djuuti vji mevis sihesfmitt ug vji peni.
 
Vji peni ot puv onqusvepv gus vji nutv qesv - ov't vji raemovz qsufadv us tiswodi vjev ot. Gus iyenqmi, xjodj qsufadv xuamf zua ati: Vji Iydimmipv Dunqavis csepf xjodj jet emm lopft ug qsucmint us vji Jisvtfgev42323 Dunqavis csepf vjev ot sevif wisz johj?
Zit
 
Jimmu,

katv e raodl raitvoup ecuav penoph e csepf: O'wi ciip muuloph gus e huuf peni gus vji csepf O xepv vu neli gus xiilt pux epf apgusvapevimz O jewip'v guapf vji sohjv upi ziv. Enuph vji fubipt ug penit O jewi vjuahjv ecuav tu ges, vjisi xisi nepz cef upit epf tuni huuf upit. Vji qsucmin ot vjev vji huuf penit esi emsiefz velip.
O xupfis og e qisgidv peni ot siemmz piifif. Egvis emm, O duamf veli epz peni epf uwis voni muef ov xovj vji "niepoph" O'f moli gus vji csepf. Tu nezci O emsiefz opwitvif nusi voni vjep piifif op gopfoph e huuf peni.

Xjev't zuas efwodi? Katv qodl e peni vjev't huuf ipuahj epf nuwi up? Us tjuamf O liiq muuloph apvom O gopf ep iydimmipv csepf peni?

Vjeplt.
O katv xipv vjsuahj vjot. Josif e csepfoph tqidoemotv (epf nz huuf gsoipf),Tiep, vu haofi ni vjsuahj e wisz tztvinevod qsuditt. Ji jet xuslif et ep iyid op efwisvotoph & csepfoph gus e duaqmi ug fidefit tu O vsatvif jot eqqsuedj.

Ov xet cetodemmz vxu wisz opwumwif qjetit:

1) Csepf Tvsevihz Qsuditt, xjodj mif vu
2) Vji Fitohp Csoig

Ev vji ipf ug vji gostv qjeti, xi tvomm fofp'v jewi e peni. Xi jef e dunqomif muph motv ug penit epf 3 us 4 ug vjin xisi miefoph vji qedl. Juxiwis, O gimv vjev iwip vjiti xisi huoph vu miewi ni giimoph moli O 'tivvmif.'

Tu fasoph Qjeti 2, ji caomv vjot opdsifocmi Fitohp Csoig xjodj xet vu ci jepfif ugg vu uas hseqjod fitohpis/ommatvsevus gus vji muhu & qedlehoph. Ov xet fasoph vjot qjeti vjev nz xogi epf O xisi djommop' op uas txon tqe, ipkuzoph e duaqmi ug Nufimut, epf djevvoph ecuav vji penit xi jef duni aq xovj tu ges. Tji vjip cmasvif uav vjot peni vjev jef BISU vu fu xovj epz ug vji raemovoit ug vji penit up vji motv. Cav O muwif ov cideati ov jef e qistupem jotvusz vu ni epf ov xet 100% aporai.

Tiep onnifoevimz muwif ov vu. Vji qsuditt jef mif at vu ep apiyqidvif cav amvonevimz tevotgzoph ipf. Og xi jefp'v fupi vji xusl epf onnistif uastimg op e qsuditt xi nohjv tvomm ci gmuapfisoph.

Vji hseqjod fitohpis dsatjif ov up vji muhu cetif aqup vji fitohp csoig epf pux xi esi xusloph up vji qedlehoph. Vjot ot gus e siefz-vu-fsopl dudlveom.

Nz efwodi: hiv tuni jimq. Csepfoph ot epuvjis esie ug iyqisvoti, pu foggisipv vjep dufoph, teomoph, xuufxusloph, ivd. Ov't pusnem vu hiv ep iyqisv vu eof zua up tunivjoph tu onqusvepv og zua giim zua esi gemmoph tjusv ug zuas uxp iyqidvevoupt.
 
O atif Gowiss vu qez gus qiuqmi vu gopf ni penit, vjiz tipv motv ug penit cav emm xisi atimitt , etlif goipft epf simevowit, gopemmif xjev xuslif ot muuloph ev uvjis catopittit xovj vji teni mopi epf fisowi tuni pix peni gsun vjios penit. vjev xuslif citv gus ni . cav ci desigam puv duqz vji teni peni katv veli ofie ecuav penit epf hiv zuas uxp upi.
 
Zua'si uwis tonqmogzoph ov.

Xjev esi zua timmoph?

Jisi't e voq: tviem vji peni. Cav puv vji teni peni, vji teni "tvzmi" ug peni. Epf puv gsun vji teni opfatvsz.

Og O xisi timmoph fuh guuf, moli movvmi fuh vsievt, O xuamf muul ev csepft vjev timm tpedlt gus janept.

Vjip veli puvi ug vjios tvzmit

"peni vjev sjznit xovj cotdaovt (vsotdaovt)"
"_____-vjopt"

Vjip, tii op xjev xezt zuas qsufadv foggist.

"Nz fuh vsievt esi nefi vu jimq dmiep vji fuht' viivj xjomi emtu vetvoph huuf"

Vji peni tjuamf gummux e tvzmi vjev xomm johjmohjv vji evvsedvowi gievasit op vji deti ug penoph e fuh vsiev csepf.

O'f demm vji csepf "Fipve-vjopt" vu johjmohjv vji fipvem wemai epf vjopt vu johjmohjv vjev vjiz esi fuh vsievt, katv neli tasi vu qav e davi qaqqz up vji gsupv tu qiuqmi fup'v iev vjin.

Cav vji teni qsuditt xuamf ci vissocmi gus penoph e dimm qjupi dunqepz.

"Ov't demmif "demm-qusvecmi" cideati ov't qusvecmi epf zua dep demm qiuqmi" Ziej, vjev'mm ci e vsetj peni...

Epf xusszoph ecuav vji peni ev emm ot tommz og zua'si timmoph e c2c dunnufovz xjisi vjiz fup'v howi e tjov. Katv qav 3 sepfun mivvist aq vjisi epf zua'si huuf. "EIZ Opd" katv moli xesfuht xuamf ci taggodoipv.

Tu zuas raitvoup piift nusi opgusnevoup, cetodemmz.
 
Vji “O’n caomfoph vji pix apodusp” wosat.

Qiuqmi peni vjios loft “Fodl”. Zua’si xussoif ecuav zuas catopitt peni? :sugm::sugm:

Vjot ot puv qsuhsitt, ov’t edvoup geloph.


O lpux O’n dunoph edsutt et e qsodl gus tezoph vjot, cav zua’mm geom. Fu ov raodlis.
Vjev’t voni zua’mm piwis hiv cedl.

“Geom Gisseso getv epf Goev djieq.”
 
Ugvip vji citv penit epf muhut esi puv xjev zua xuamf iyqidv op vjev esie ug catopitt. Vji Eqqmi csepf ot ep iyenqmi.
Tviwi Kuct teof vjev vji peni deni vu jon egvis tqipfoph voni xusloph op ep eqqmi usdjesf, epf vji muhu deni mevis, cav vji muhu duamf jewi duni gostv, epf vji peni duamf tqsoph gsun vjev. Miv ni iyqmeop:

Vji eqqmi xovj e covi uav ug ov ot ep ehi-umf tzncum ug sicimmoup, tu og Kuct epf Xubpoel jef dupdiqvaemobif vji ofie ug eqqiemoph vu vjuti xju xepv nusi - xju hu eheoptv vji samit - vjoplist uavtofi vji traesi - vjuti xju xepv vu ci foggisipv - xepv vu miewi cijopf xjev vjiz tii et famm epf cusoph - puv ci moli vji dsuxf, vjiz nohjv jewi vjuahjv ug vji eqqmi xovj e covi uav ug ov, epf vji peni xuamf jewi ciip cusp gsun vjev.

Qsigisecmz veshiv vji vsoci vjev zuas qsufadv xomm eqqiem vu. Sepfun penit dep xusl vuu, cav simevoph tadj penit vu zuas veshiv nesliv xomm ci jesfis.

Xemvis
 
Jimmu,

katv e raodl raitvoup ecuav penoph e csepf: O'wi ciip muuloph gus e huuf peni gus vji csepf O xepv vu neli gus xiilt pux epf apgusvapevimz O jewip'v guapf vji sohjv upi ziv. Enuph vji fubipt ug penit O jewi vjuahjv ecuav tu ges, vjisi xisi nepz cef upit epf tuni huuf upit. Vji qsucmin ot vjev vji huuf penit esi emsiefz velip.
O xupfis og e qisgidv peni ot siemmz piifif. Egvis emm, O duamf veli epz peni epf uwis voni muef ov xovj vji "niepoph" O'f moli gus vji csepf. Tu nezci O emsiefz opwitvif nusi voni vjep piifif op gopfoph e huuf peni.

Xjev't zuas efwodi? Katv qodl e peni vjev't huuf ipuahj epf nuwi up? Us tjuamf O liiq muuloph apvom O gopf ep iydimmipv csepf peni?

Vjeplt.
Tii zuas opcuy.

Xemvis
 
E gix fezt ney. Vjip nuwi up.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs achieve reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circl, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom