Hello there,
Not too sure if this is the right forum for this question but here goes.
I am in the middle of starting a new cosmetic business. My original plan has been to start with 3 main products - moisturizer, cleanser and exfoliator. I have found my manufacturer, decided on the formulas and found my packaging solution but I'm saddened to see it's becoming incredibly costly, and I'm not evenly entirely through with the process.
My question is whether I should start with one main product instead of three?
When I weigh these options in my head, here is how I see it:
Pros:
1. A lot less costly to work with one product product than three
2. Easier to market one product than three
Cons:
1. Lack of choice for consumers will mean they might not come back if they don't like the sole product on offer
2. Lack of cross product promotion (my plan was to provide a free sample of a different product when a consumer purchases a single product in order to re-engage)
Any help or input on this would be greatly appreciated.
Thank you
PS: First post! yay!
Rob
Not too sure if this is the right forum for this question but here goes.
I am in the middle of starting a new cosmetic business. My original plan has been to start with 3 main products - moisturizer, cleanser and exfoliator. I have found my manufacturer, decided on the formulas and found my packaging solution but I'm saddened to see it's becoming incredibly costly, and I'm not evenly entirely through with the process.
My question is whether I should start with one main product instead of three?
When I weigh these options in my head, here is how I see it:
Pros:
1. A lot less costly to work with one product product than three
2. Easier to market one product than three
Cons:
1. Lack of choice for consumers will mean they might not come back if they don't like the sole product on offer
2. Lack of cross product promotion (my plan was to provide a free sample of a different product when a consumer purchases a single product in order to re-engage)
Any help or input on this would be greatly appreciated.
Thank you
PS: First post! yay!
Rob
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