Hello everyone,
I haven't visited the forum for a while, but I'm back now!
In an effort to decide what type of e-commerce site to pursue, I created a landing page with a simple email opt-in for a product I'd like to sell. I also created a Facebook ad which looks to the landing page. Simple. However, I'm not sure if my results are determinant.
Here are some statistics:
So far I am on day 3 out 7.
Ad Reach: 3,346
Clicks: 61
Unique Views on Landing Page: 87 (I'm not sure if there is a discrepancy, I assumed this number should match the number of clicks)
Emails: 21
Initially, I think these results are good. They yield a decent CTR and a good "conversion" (apologies if this is not the precise term since a sale isn't actually being made). However, I'm not sure if this is enough information.
My plan is to wait until the campaign is finished and send an email to those who signed up asking a couple of questions including how much they would be willing to pay for said product and what other variations of the product they would be interested in. I think I'm a little apprehensive because the product is not that easy to manufacture, but this higher-barrier to entry is partially why I chose it as a candidate.
Would love to hear input. Any help is greatly appreciated.
JB
I haven't visited the forum for a while, but I'm back now!
In an effort to decide what type of e-commerce site to pursue, I created a landing page with a simple email opt-in for a product I'd like to sell. I also created a Facebook ad which looks to the landing page. Simple. However, I'm not sure if my results are determinant.
Here are some statistics:
So far I am on day 3 out 7.
Ad Reach: 3,346
Clicks: 61
Unique Views on Landing Page: 87 (I'm not sure if there is a discrepancy, I assumed this number should match the number of clicks)
Emails: 21
Initially, I think these results are good. They yield a decent CTR and a good "conversion" (apologies if this is not the precise term since a sale isn't actually being made). However, I'm not sure if this is enough information.
My plan is to wait until the campaign is finished and send an email to those who signed up asking a couple of questions including how much they would be willing to pay for said product and what other variations of the product they would be interested in. I think I'm a little apprehensive because the product is not that easy to manufacture, but this higher-barrier to entry is partially why I chose it as a candidate.
Would love to hear input. Any help is greatly appreciated.
JB
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