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"Serial innovators are not looking for opportunities. They look for concrete problems that cause potential customers significant pain--problems with solutions for which customers would be willing to pay. Serial innovators know they have an interesting problem when it meets three criteria:
- Solving the problem has the potential for significant financial impact.
- A solution likely can be found.
- The problem and its solution are acceptable to both customers and management (it solves problems and fits strategy).
Serial Innovators follow Thomas Edison’s advice regarding innovating: “I don’t want to invent something that no one will buy.†They understand that technology is just a means to an end, the firm is in business to make money, and the only way they will be allowed to continue innovating is to develop a product that profitably solves customer problems."
How Serial Innovators Find The Best Problems To Solve | Fast Company
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