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I have an idea for a retail warehouse but would need to fill said warehouse with product for which I do not possess enough money. I was wondering if others have run into a similar situation or have any insight on ways to accomplish this. I know pre-launch testing of an ecommerce store is pretty common but I am trying to come up with possible ways to do it with B&M. How would you go about testing your market.
Options:
#1: Has anybody ever done or have information on somebody doing a JV with a manufacturer to set up a retail outlet for them carrying primarily their products for equity in your company. It seems like I might be losing control but I figure I would rather try and fail due to loss of control then never do anything because of lack of funding. This way I would be able to accomplish my dream with less capital risk on my part.
#2: Advertise a grand opening in the near future and list a website where you can sign up/ receive coupons. Then have a splash page possible with some of our products showcased. If I received enough interest open the store.
#3: Advertise similarly to #2 but have my ecommerce store built but not accepting orders. Then keep track of what people try to purchase as a way to select what inventory I should carry first in my store.
#4: Just build it and they will come. Start small with a small storefront and a few select products I think will sell worst case I dump on ebay. Mean while set up an ecommerce store/ become a drop shipper for my products.
#5: Purchase some sample inventory then list it on craigslist and see if it sells.
Options:
#1: Has anybody ever done or have information on somebody doing a JV with a manufacturer to set up a retail outlet for them carrying primarily their products for equity in your company. It seems like I might be losing control but I figure I would rather try and fail due to loss of control then never do anything because of lack of funding. This way I would be able to accomplish my dream with less capital risk on my part.
#2: Advertise a grand opening in the near future and list a website where you can sign up/ receive coupons. Then have a splash page possible with some of our products showcased. If I received enough interest open the store.
#3: Advertise similarly to #2 but have my ecommerce store built but not accepting orders. Then keep track of what people try to purchase as a way to select what inventory I should carry first in my store.
#4: Just build it and they will come. Start small with a small storefront and a few select products I think will sell worst case I dump on ebay. Mean while set up an ecommerce store/ become a drop shipper for my products.
#5: Purchase some sample inventory then list it on craigslist and see if it sells.
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