By Roman Stanek
"I’m a serial entrepreneur, accustomed to taking risks. Yet, I was never drawn to the more glamorous, winner-takes-all nature of the consumer startup. Which is why I’ve built multiple business-to-business (“B2B”) software companies, with steady, yet predictable outcomes. Things have become a lot more interesting now for B2B entrepreneurs. With the consumerization trend gaining speed, SaaS and cloud B2B companies look more like consumer startups: They’re exciting, customer-focused — and for the victors, translates into big money. As a result, investors are flocking to B2B-focused startups capable of disrupting the IT landscape, attracted by increasingly large IPOs and buyouts. However, despite the similarities, B2B-oriented startups have to contend with challenges that consumer-focused startups just don’t face."
Here’s how to build a red hot business-to-business startup | VentureBeat
"I’m a serial entrepreneur, accustomed to taking risks. Yet, I was never drawn to the more glamorous, winner-takes-all nature of the consumer startup. Which is why I’ve built multiple business-to-business (“B2B”) software companies, with steady, yet predictable outcomes. Things have become a lot more interesting now for B2B entrepreneurs. With the consumerization trend gaining speed, SaaS and cloud B2B companies look more like consumer startups: They’re exciting, customer-focused — and for the victors, translates into big money. As a result, investors are flocking to B2B-focused startups capable of disrupting the IT landscape, attracted by increasingly large IPOs and buyouts. However, despite the similarities, B2B-oriented startups have to contend with challenges that consumer-focused startups just don’t face."
Here’s how to build a red hot business-to-business startup | VentureBeat
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